Social Media Marketing World 2017 (SMMW17) was a wonderful event where over 200 speakers and over 3000 attendees from over 50 different countries around the world descended on San Diego to create a historic event for social media marketers. Leading social media marketers travelled to #SMMW17 learn about best practice in the industry. There were also many celebrities and thought leaders presenting individual tracks on specific topics such as copywriting, split testing, virtual reality, artificial intelligence, content marketing, influencer marketing as well as channel specific tracks on Facebook, Instagram, Twitter, LinkedIn, YouTube, podcasts, Pinterest, Snapchat and live video.


HOT TOPICS

We were really interested in seeing which topics received the most attention at #SMMW17, so we analysed over 61K tweets and blogs from 25th February – 27th March 2017 mentioning the keywords SMMW17 OR SMMW2017 OR “SMMW 2017” OR “SMMW 17” OR “SMMW ’17”. We then measured the frequencies of all the words used in conjunction with the keywords and created this Word Cloud in order to provide an accurate gauge of the conversation :

 

Onalytica #SMMW17: Hot topics and Top Influencers - Word Cloud

The most frequently mentioned topics at the conference were the official hashtag #SMM17, #TwitterSmarter, #Storyon, influencers, content, #LiveStreaming, Snapchat, Facebook, Instagram and #AI. We decided to delve deeper into these 10 topics and uncover the SMM17 influencers in the context of these 10 most popular topics.


1. TOP #SMMW17 INFLUENCERS

Below is a list of the top 25 influencers discussing #SMMW17. If you want to see who ranks from 1-50 be sure to download the full report by clicking the download button below!

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Rank Twitter Handle Name Company Influencer Score
1 @Mike_Stelzner Michael A. Stelzner Social Media Examiner 100
2 @GuyKawasaki Guy Kawasaki Canva 12.43
3 @ChrisDucker Chris Ducker Youpreneur 9.49
4 @cspenn Christopher Penn SHIFT Communications 8.8
5 @leeodden Lee Odden TopRank Marketing 7.76
6 @jaybaer Jay Baer Convince & Convert 6.91
7 @RebekahRadice Rebekah Radice Post Planner 6.17
8 @MariSmith Mari Smith Ⓜ️ Facebook 6.42
9 @MadalynSklar Madalyn Sklar 🚀 Madalyn Sklar 5.75
10 @NealSchaffer Neal Schaffer Maximize Your Social 6.53
11 @iSocialFanz Brian Fanzo 😎 Social-Fanz 5.6
12 @JoePulizzi Joe Pulizzi Content Marketing 6.16
13 @markwschaefer Mark Schaefer Schaefer Marketing Solutions 4.71
14 @kimgarst Kim Garst Boom! Social 4.79
15 @PegFitzpatrick Peg Fitzpatrick ✨ Kreussler Inc. 4.5
16 @AndrewAndPete Andrew and Pete 🙊🙈 Andrew and Pete! 5.17
17 @chrisbrogan Chris Brogan Owner Media Group 4.74
18 @dgingiss Dan Gingiss Humana 4.19
19 @sandy_carter sandy carter Sandy Carter 4.6
20 @bryankramer Bryan Kramer PureMatter 5.18
21 @joelcomm Joel Comm Joel Comm 5.1
22 @ryanfoland Ryan Foland #SMMW17 Influence Tree 4.36
23 @IanCleary Ian Cleary RazorSocial 4.2
24 @Phil_Mershon Phil Mershon Social Media Examiner 4.55
25 @larrykim Larry Kim WordStream 3.94

 

2. TOP #TWITTER INFLUENCERS

Below is a list of the top 25 influencers discussing #Twitter at #SMMW17.

Rank Twitter Handle Name Company Influencer Score
1 @AndrewAndPete Andrew and Pete 🙊🙈 Andrew and Pete! 100
2 @MadalynSklar Madalyn Sklar 🚀 Madalyn Sklar 73.8
3 @sandy_carter sandy carter Sandy Carter 60.88
4 @Texasholly Holly Homer Kids Activities Blog 30.17
5 @RebekahRadice Rebekah Radice Post Planner 29.9
6 @AdeldMeyer Adel de Meyer Adeldemeyer.com 29.77
7 @clumsytraveler The Clumsy Traveler The Clumsy Traveler 18.95
8 @Spiderworking Amanda Webb Spiderworking.com 18.17
9 @iagdotme Ian Anderson Gray Select Performers Internet Solutions 17.92
10 @MariSmith Mari Smith Ⓜ️ Facebook 14.56
11 @aiaddysonzhang Ai Zhang 🔥 Stockton University 14.3
12 @carlosgil83 Carlos Gil BMC Software 12.6
13 @KrisGillentine Kristy Gillentine Drive West Communications 12.04
14 @jayacunzo Jay Acunzo 💡 Unthinkable Podcast 12.02
15 @Brian_G_Peters Brian Peters ✈️🌎 Buffer 11.54
16 @NealSchaffer Neal Schaffer Maximize Your Social 10.29
17 @ryanfoland Ryan Foland GingerMC Influence Tree 8.84
18 @dgingiss Dan Gingiss Humana 8.69
19 @JuliaBramble Julia Bramble BrambleBuzz 8.39
20 @ErikJFisher Erik Fisher Social Media Examiner 8.1
21 @lilachbullock Lilach Bullock Lilach Bullock 8.1
22 @StonehamPress Tim @ Stoneham Press Stoneham Press Ltd 8.02
23 @DustinWStout Dustin W. Stout Warfare Plugins 7.93
24 @vincenzolandino V. Michele Landino Aftermarq 7.69
25 @ryan_a_bell Ryan at IntelContent VRScout 7.52

 

3. TOP STORY TELLING INFLUENCERS

Below is a list of the top 25 influencers discussing story telling at #SMMW17.

Rank Twitter Handle Name Company Influencer Score
1 @ParkHowell Park Howell Business of Story 100
2 @FinalCutKing Zach King FinalCutKing.com 99.78
3 @sandy_carter sandy carter Sandy Carter 69.81
4 @iSocialFanz Brian Fanzo 😎 Social-Fanz 44.05
5 @MariSmith Mari Smith Ⓜ️ Facebook 42.99
6 @ryanfoland Ryan Foland #SMMW17 Influence Tree 25.95
7 @ChrisStrub Chris Strub teamstrub.com 24.72
8 @cspenn Christopher Penn SHIFT Communications 22.19
9 @NiklasMyhr Niklas Myhr, Ph.D. Chapman University 16.13
10 @carlosgil83 Carlos Gil BMC Software 14.7
11 @SunGroupWP #WinnieSun ☀️ Winnie Sun 12.67
12 @rachelloumiller Rachel Miller iSocialFanz 11.8
13 @michaelgass Michael Gass Fuel Lines Business Development 11.64
14 @RobRe62 Roberto Re Independent 11.38
15 @mcjsbusiness Michael Griffiths Referral Marketing Guru 11.08
16 @annemccoll Anne McColl The Best D@mn Copywriter 10.6
17 @jeremypmurphy Jeremy Murphy runninggrooveshark.com 9.64
18 @NickyKriel Nicky Kriel Nicky Kriel Social Media 9.53
19 @JedRecord Jed Record Alivant 9.46
20 @Coolz0r Miel Van Opstal WaveLab 9.38
21 @FuelLines Ashley Cox Fuel Lines Business Development 9.37
22 @CathyHackl Cathy Hackl Future Lighthouse 9.16
23 @DustinWStout Dustin W. Stout Warfare Plugins 9.03
24 @HectorFHdez Hector Hernandez soportepro.com 8.56
25 @NikkiFica Nikki Fica Social Media Facelift 7.31

 

4. TOP INFLUENCER MARKETING INFLUENCERS

Below is a list of the top 25 influencers discussing influencer marketing at #SMMW17. If you want to see who ranks from 1-50 be sure to download the full report by clicking the download button below!

Download The Full Report

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Rank Twitter Handle Name Company Influencer Score
1 @leeodden Lee Odden TopRank Marketing 100
2 @bryankramer Bryan Kramer PureMatter 77.98
3 @martinjonesaz Martin Jones Cox Communications 56.2
4 @aggiefay Aggie N-K Marriott International 43.17
5 @GuyKawasaki Guy Kawasaki Canva 31.48
6 @NealSchaffer Neal Schaffer Maximize Your Social 28.6
7 @MariSmith Mari Smith Ⓜ️ Facebook 24.17
8 @kimgarst Kim Garst Boom! Social 23.84
9 @JoshuaJHager Joshua Hager joshuajhager.com 23.13
10 @RebekahRadice Rebekah Radice Post Planner 21.99
11 @iSocialFanz Brian Fanzo 😎 Social-Fanz 21.7
12 @markwschaefer Mark Schaefer Schaefer Marketing Solutions 19.54
13 @WilliamsTim Tim Williams Onalytica 18.5
14 @cspenn Christopher Penn SHIFT Communications 17.95
15 @MarketingProfs Ann Handley MarketingProfs 17.94
16 @kokasexton Koka Sexton Hootsuite 14.79
17 @MarshaCollier Marsha Collier The Collier Company 12.41
18 @EricLMitchell Eric Mitchell 🇺🇸 LifeFlip Media 11.76
19 @rachelloumiller Rachel Miller iSocialFanz 11.56
20 @MadalynSklar Madalyn Sklar 🚀 Madalyn Sklar 11.54
21 @ducttape John Jantsch Duct Tape Marketing 11.46
22 @Steveology Steve Farnsworth The Steveology Group 10.82
23 @joshelledge Josh Elledge SavingsAngel 10.7
24 @ryanfoland Ryan Foland #SMMW17 Influence Tree 10.1
25 @carlosgil83 Carlos Gil BMC Software 9.85

 

5. TOP CONTENT MARKETING INFLUENCERS

Below is a list of the top 25 influencers discussing content marketing at #SMMW17.

Rank Twitter Handle Name Company Influencer Score
1 @NealSchaffer Neal Schaffer Maximize Your Social 100
2 @dgingiss Dan Gingiss Humana 77.15
3 @leeodden Lee Odden TopRank Marketing 68.68
4 @sandy_carter sandy carter Sandy Carter 31.97
5 @evankirstel Evan Kirstel EvanKirstel.com 29.93
6 @cspenn Christopher Penn SHIFT Communications 27.89
7 @mcjsbusiness Michael Griffiths Referral Marketing Guru 20.72
8 @vincenzolandino V. Michele Landino Aftermarq 20
9 @ChristinKardos Christin Kardos Convince & Convert 18.96
10 @perlajones perlajones alt. Media Marketing 17.57
11 @CelesteBowden Celeste Bowden CMB Marketing Solutions 17.49
12 @NavneetSau Navneet Sau Navneet Sau 17.31
13 @tejones Todd E. Jones Grafixcat Media 17.14
14 @HectorFHdez Hector Hernandez soportepro.com 16.9
15 @cshasarrived Courtney Smith PureMatter 16.78
16 @timschmoyer Tim Schmoyer Video Creators 16.48
17 @kylenekaelin Kylene Kaelin Newland Real Estate Group 15.75
18 @AnaLuciaNovak Ana Lucia Novak Social Ana Social Media 15.55
19 @olgamizrahi Olga Mizrahi ChunkofChange.com 15.44
20 @annemccoll Anne McColl The Best D@mn Copywriter 14.86
21 @DeniseWakeman Denise Wakeman ✈️ DeniseWakeman.com 14.63
22 @Texasholly Holly Homer Kids Activities Blog 14.59
23 @NoteworthyWifey Amy Noteworthy curationsuite.com 13.86
24 @TweetsFromPawan Pawan Deshpande Curata 13.68
25 @HeatherMayumi Heather Hurley GT Nexus 13.58

 

MAPPING THE COMMUNITY

Below you can see a network map of the online #SMMW17 conversation. This map was created with our Influencer Relationship Management software (IRM). Be sure to click on the map to enjoy the full size network diagram in greater detail.

Onalytica #SMMW17: Hot topics and Top Influencers - Network

6. TOP LIVE STREAMING INFLUENCERS

Below is a list of the top 25 influencers discussing live streaming at #SMMW17. If you want to see who ranks from 1-50 be sure to download the full report by clicking the download button below!

Download The Full Report

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Rank Twitter Handle Name Company Influencer Score
1 @joelcomm joelcomm Joel Comm 100
2 @iSocialFanz iSocialFanz Social-Fanz 65.37
3 @kimgarst kimgarst Boom! Social 55.1
4 @1AlexKhan 1AlexKhan Attractive Media GmbH 29.46
5 @ARKON_MOUNTS ARKON_MOUNTS Arkon Resources, Inc 27.75
6 @jaybaer jaybaer Convince & Convert 20.26
7 @LuriaPetrucci LuriaPetrucci Live Streaming Pros 18.75
8 @Ursula_Ringham Ursula_Ringham SAP 18.42
9 @jeffsheehan jeffsheehan IBM 17.64
10 @ArkonVP ArkonVP Arkon Resources, Inc 14.99
11 @TheSarahMoore TheSarahMoore Eleven Lights Media 12.69
12 @cspenn cspenn SHIFT Communications 12.45
13 @iDigitalCop iDigitalCop Montebello PD 12.31
14 @ChristinKardos ChristinKardos Convince & Convert 12.01
15 @ParkHowell ParkHowell Business of Story 11.65
16 @JedRecord JedRecord Alivant 11.48
17 @ChocolateJohnny ChocolateJohnny Perfection Chocolates & Sweets 9.86
18 @rachelloumiller rachelloumiller iSocialFanz 9.17
19 @ryanfoland ryanfoland Influence Tree 8.21
20 @ryan_a_bell ryan_a_bell VRScout 7.7
21 @NitishDhiman NitishDhiman Sydney Digital Marketing 7.51
22 @ChrisStrub ChrisStrub teamstrub.com 7.2
23 @IanGertler IanGertler Symplegades Inc. 7.18
24 @dgingiss dgingiss Humana 7.06
25 @BradFriedman BradFriedman The Friedman Group 6.8

 

7. TOP SNAPCHAT INFLUENCERS

Below is a list of the top 25 influencers discussing  #SnapChat at #SMMW17.

Rank Twitter Handle Name Company Influencer Score
1 @joelprice Joel Price #SMMW17 San Diego Chargers 100
2 @carlosgil83 Carlos Gil BMC Software 82.46
3 @nickcicero Nick Cicero Delmondo 72.21
4 @shanda Shanda ELVN Digital 71.86
5 @iamlaurelsu Laurel Su DocuSign 68.54
6 @KrisGillentine Kristy Gillentine Drive West Communications 47.82
7 @MadalynSklar Madalyn Sklar 🚀 Madalyn Sklar 43.45
8 @ShaunAyala Shaun Ayala Best Buy 38.32
9 @JoePulizzi Joe Pulizzi Content Marketing 38.12
10 @ChrisStrub Chris Strub teamstrub.com 37.91
11 @cspenn Christopher Penn SHIFT Communications 24.61
12 @iSocialFanz Brian Fanzo 😎 Social-Fanz 22.71
13 @ChristinKardos Christin Kardos Convince & Convert 22.63
14 @Steveology Steve Farnsworth The Steveology Group 22.4
15 @aiaddysonzhang Ai Zhang 🔥 Stockton University 20.96
16 @CoachLaura Laura Rubinstein Transform Today 19.48
17 @KeithKeller Keith Keller MAGIC MELBOURNIANS 18.35
18 @rachelloumiller Rachel Miller iSocialFanz 15.98
19 @ryanfoland Ryan Foland GingerMC Influence Tree 15.63
20 @dbreakenridge Deirdre Breakenridge Pure Performance Communications 15.22
21 @caitlinangeloff Caitlin Angeloff DocuSign 15.01
22 @JedRecord Jed Record Alivant 14.88
23 @JimMacLeod Jim MacLeod Extreme Networks 14.36
24 @alvinlindsay21 Alvin Lindsay hatethejob.co.uk 13.28
25 @ChocolateJohnny John Kapos #smmw17 Perfection Chocolates & Sweets 13.26

 

8. TOP FACEBOOK INFLUENCERS

Below is a list of the top 25 influencers discussing Facebook at #SMMW17

Rank Twitter Handle Name Company Influencer Score
1 @MariSmith Mari Smith Ⓜ️ Facebook 100
2 @AndreaVahl AndreaVahl Andrea Vahl 36.66
3 @deliveringwow Dr. Anissa Holmes Delivering Wow 31.46
4 @sandy_carter sandy carter Sandy Carter 27.53
5 @larrykim Larry Kim WordStream 20.68
6 @cspenn Christopher Penn SHIFT Communications 16.71
7 @jeffsheehan Jeff Sheehan IBM 16.15
8 @vincenzolandino V. Michele Landino Aftermarq 15.78
9 @leeodden Lee Odden TopRank Marketing 14.36
10 @iSocialFanz Brian Fanzo 😎 Social-Fanz 13.4
11 @ScottMonty Scott Monty Brain+Trust Partners 12.74
12 @coralynnyoga CL Hazzy 0 12.03
13 @annemccoll Anne McColl The Best D@mn Copywriter 11.89
14 @NickyKriel Nicky Kriel Nicky Kriel Social Media 11.13
15 @JedRecord Jed Record Alivant 11.03
16 @MelonieDodaro Melonie Dodaro Top Dog Social Media 10.7
17 @GrowMap Gail Gardner GrowMap.com 10.46
18 @carlosgil83 Carlos Gil BMC Software 10.39
19 @RobRe62 Roberto Re Independent 9.94
20 @ryanfoland Ryan Foland GingerMC Influence Tree 9.68
21 @startupprincess Startup Princess Speakmichelle.com 9.23
22 @SnowinRI Timothy Snow PicsArt 9.11
23 @TheMikeEllis Mike Ellis Kxly Radio Group 8.91
24 @BillNigh Bill Nigh Change Healthcare 8.55
25 @shellkillebrew Michelle Killebrew Fisher Investments 8.22

 

9. TOP INSTAGRAM INFLUENCERS

Below is a list of the top 25 influencers discussing Instagram at #SMMW17

Download The Full Report

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Rank Twitter Handle Name Company Influencer Score
1 @PegFitzpatrick Peg Fitzpatrick ✨ Chapman University 100
2 @SueBZimmerman ★TheInstagramExpert★ Chapman University 50.4
3 @jenns_trends Jenn Herman Duct Tape Marketing 36.9
4 @alisammeredith Alisa Meredith Alisa Meredith Marketing 28.85
5 @GuyKawasaki Guy Kawasaki Duct Tape Marketing 27.8
6 @MariSmith Mari Smith Ⓜ️ BMC Software 25.57
7 @ryanfoland Ryan Foland GingerMC Chapman University 23.91
8 @leeodden Lee Odden BMC Software 17.27
9 @sandy_carter sandy carter Chapman University 17.05
10 @marketingbykat Katharine McMahon BMC Software 16.22
11 @JoePulizzi Joe Pulizzi Duct Tape Marketing 16.19
12 @CelesteBowden Celeste Bowden CMB Marketing Solutions 16.15
13 @ArkonVP Aaron Roth Arkon.com 15.57
14 @kylenekaelin Kylene Kaelin BMC Software 12.6
15 @kathyklotzguest Kathy Klotz-Guest BMC Software 12.55
16 @cspenn Christopher Penn Marriott International 11.96
17 @evankirstel Evan Kirstel Duct Tape Marketing 11.2
18 @carlosgil83 Carlos Gil BMCSoftware 10.43
19 @dgingiss Dan Gingiss Marriott International 8.81
20 @vincenzolandino V. Michele Landino Flip Cat Consulting 8.36
21 @rachelloumiller Rachel Miller Chapman University 8.23
22 @suzimcc Suzi McCarthy NYU SPS 7.73
23 @NickyKriel Nicky Kriel BMC Software 7.58
24 @JimMacLeod Jim MacLeod Duct Tape Marketing 7.24
25 @SunGroupWP #WinnieSun ☀️ Winnie Sun 6.96

 

10. TOP #AI INFLUENCERS

Below is a list of the top 25 influencers discussing #AI at #SMMW17

Rank Twitter Handle Name Company Influencer Score
1 @cspenn Christopher Penn SHIFT Communications 100
2 @sandy_carter sandy carter Sandy Carter 86.92
3 @bryankramer Bryan Kramer PureMatter 79.24
4 @ccarfi christopher carfi GoDaddy 37.49
5 @evansdanielj Dan Evans USAA 33.45
6 @NealSchaffer Neal Schaffer Maximize Your Social 19.82
7 @annemccoll Anne McColl The Best D@mn Copywriter 18.55
8 @TamaraMcCleary Tamara McCleary Thulium 15.83
9 @shelleyrostlund Shelley Röstlund Social Intelligence 14.67
10 @startupprincess Startup Princess Speakmichelle.com 13.14
11 @JoshuaJHager Joshua Hager joshuajhager.com 12.05
12 @IanGertler Ian Gertler ☕️📲 Symplegades Inc. 12
13 @stephnissen_ Steph Nissen Atomic Revenue 11.82
14 @ryanfoland Ryan Foland GingerMC Influence Tree 11.38
15 @SunGroupWP #WinnieSun ☀️ Winnie Sun 11.24
16 @dbreakenridge Deirdre Breakenridge Pure Performance Communications 11.03
17 @NickyKriel Nicky Kriel Nicky Kriel Social Media 10.86
18 @Sameerpeace Sameer Ahmed Khan Social Champ 10.32
19 @dgingiss Dan Gingiss Humana 10.06
20 @bernieborges Bernie Borges Find and Convert 9.73
21 @iRossBrand Ross Brand Livestream Universe 9.67
22 @MassimoPetrucci Massimo Petrucci Massimo Petrucci S.r.l. 9.39
23 @JedRecord Jed Record Alivant 9.1
24 @cshasarrived Courtney Smith PureMatter 8.79
25 @FlipCatLLC Teresa Martin Flip Cat Consulting 8.74

 


At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Virtual Reality, Digital HealthDigital Marketing) be sure to have a gander on our blog or why not propose some topics to us on twitter?

Effective influencer marketing starts with identifying relevant influencers for your brand. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 500K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Our software enables you to identify influencers by topic, demographic or content and includes real-time tracking and measurement reporting to scale your influencer relations.

CLICK HERE FOR A FREE TRIAL!

Are you influential in a certain topic area? Do you want to be more influential in new areas? We have launched a new global community of 100K+ social influencers and we’d love for you to join! Community is aimed at those who want to grow their influence and raise their profile among the people that matter.

What are the key benefits of joining community?

  • Increased visibility with relevant brands
  • Insights into your social profile
  • Suggested key influencers to connect with
  • Opportunity to grow your influence

If this sounds like something you would be interested in, then why not spare 2 minutes to join Community for free?

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Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion around PropTech.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations also take into account a user’s relevance (number of tweets on topic), reach (number of followers) and reference (how often they appear in Twitter lists). If you want to learn more, please read our article that outlines influencer identification.

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