Obesity occurs when energy intake from food or drink consumption is greater than the energy expenditure through metabolism or exercise. The World Health Organisation has stated that obesity has nearly tripled worldwide since 1975. The current levels of obesity stand at more than 650 million adults, which is approximately 13% of the population. If recent trends continue, it is estimated that there will be 1.12 billion individuals classified as obese by 2030.

Obesity is largely preventable by making healthier food choices and limiting intake from fats and sugars, and taking part in regular physical activity. Sugar sweetened beverages (SSBs), which include sodas, soft drinks, drinks with sweeteners such as fruit-flavored drinks, sports and energy drinks, and sweetened coffees and teas are the leading source of added sugars. According to the American Heart Association, daily sugar intake should be limited to 6 tsps (25 g) for women, and 9 tsps (38 g) for men, but most people exceed this limit in the calories they consume just from SSBs alone.

Although we know sugar doesn’t directly cause type 2 diabetes, you are more likely to get it if you are overweight. Doctors have long suspected sugar is a fundamental contributing factor to obesity and type 2 diabetes. However type 2 diabetes is complex, and sugar is unlikely to be the only reason the condition develops. Therefore cutting down on all sources of energy, including sugars, when they’re consumed in excess, is the best approach.

The use of artificial sweeteners (such as saccharin, acesulfame, aspartame, neotame, and sucralose) in place of sugar to combat obesity, metabolic syndrome, and diabetes can help reduce calorie intake. However these can be addictive and cause people to trick themselves into thinking they can replace the calories with other treats. Artificial sweeteners may also have a stimulating effect on appetite and, therefore may play a role in weight gain and obesity.


TOP INFLUENCERS

We analysed over 6.4M posts on obesity, diabetes and sugar from 6th August 2017 – 6th August 2018, looking at social influence as well as authority by analysing how much influencers are referenced on Twitter, Instagram, Facebook, YouTube, Forums, Blogs, News and Tumblr content. These influencers were then identified and uploaded to our Influencer Relationship Management software (IRM) to generate the influencer rankings and network map.

Below is a list of the top obesity, diabetes and sugar influencers segmented by job role. If you want to see who ranks beyond these lists you can download the full report by clicking the download button below!

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TOP ACADEMICS IN OBESITY, DIABETES AND SUGAR

Below is a list of some of the top academics in obesity, diabetes and sugar. If you want to see who ranks beyond 10 be sure to download the full report!

Rank Twitter Handle Name Company Influencer Score
1 @BenBikmanPhD Benjamin Bikman Brigham Young University 100
2 @RobertLustigMD Robert Lustig MD University of California 78.76
3 @athattersley Andrew Hattersley University of Exeter 70.83
4 @DrDuaneRD Duane Mellor Coventry University 53.46
5 @whsource Stephan Guyenet, PhD stephanguyenet.com 51.29
6 @joyclee Joyce Lee University of Michigan Medical School 51.04
7 @JimJohnsonSci Jim Johnson, Ph.D. The University of British Columbia 44.27
8 @ethanjweiss Ethan Weiss The University of California 43.91
9 @DanielJDrucker Daniel J Drucker Lunenfeld-Tanenbaum Research 42.44
10 @SimonCapewell99 Simon Capewell University of Liverpool 40.26

 

TOP BLOGGERS IN OBESITY, DIABETES AND SUGAR

 

Rank Twitter Handle Name Company Influencer Score
1 @verylightnosuga Ally Very Light No Sugar 100
2 @Listen2Lena Lena Almeida listentolena.com 67.99
3 @AMummyToo Emily Leary A Mummy Too 64.56
4 @TheMomUnleashed Jeanette Fender Mom Unleashed 61.7
5 @grumpy_pumper Chris Aldred the-grumpy-pumper.com 50.44
6 @richardblogger Richard Blogger nhsvault.blogspot.com 49.9
7 @RenzaS Renza / Diabetogenic Diabetogenic 46.62
8 @sstrumello Scott Strumello blog.sstrumello.com 45.09
9 @MightyCasey Mighty Casey Quinlan mightycasey.com 41.48
10 @MelindaSeedT1D Melinda Seed Twice Diabetes 34.54

 

TOP CAMPAIGNERS IN OBESITY, DIABETES AND SUGAR

 

Rank Twitter Handle Name Company Influencer Score
1 @Kidfears99 Laura Marston Zenimax Media 100
2 @BelindaFettke Belinda Fettke #isupportgary 20.28
3 @Fractis Bob Swindell Diabetes UK 17.89
4 @Type1Adventures Ros Insulin Pumps Wales 16.89
5 @DeborahHealy_ Deborah Healy, M.Ed. Beyond Type 1 13.65

 

TOP DOCTORS IN OBESITY, DIABETES AND SUGAR

Below is a list of some of the top Doctors talking about obesity, diabetes and sugar. If you want to see who ranks beyond these influencers shown here then download the full report!

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Rank Twitter Handle Name Company Influencer Score
1 @DrAseemMalhotra Dr Aseem Malhotra NHS 100
2 @davidludwigmd Dr. David Ludwig Boston Children’s Hospital 85.21
3 @drjasonfung Dr. Jason Fung Intensive Dietary Management (IDM Program) 44.58
4 @lowcarbGP Dr David Unwin Royal College of General Practitioners 38.01
5 @AnnChildersMD Dr. Ann Childers lifebalancenw.com 18.63

 

TOP CELEBRITIES IN OBESITY, DIABETES AND SUGAR

 

Rank Twitter Handle Name Company Influencer Score
1 @jamieoliver Jamie Oliver jamieoliver.com 100
2 @HughFW Hugh Fearnley-Whittingstall rivercottage.net 20.91

 

TOP ENTREPRENEURS IN OBESITY, DIABETES AND SUGAR

 

Rank Twitter Handle Name Company Influencer Score
1 @mercola mercola Mercola.com 100
2 @ASlavitt ASlavitt Town Hall Ventures 52.88
3 @SandroDemaio SandroDemaio EAT Forum 49.83
4 @FructoseNo FructoseNo Nutrition for Life – Diabetes and Health Research Centre 44.92
5 @BioLayne BioLayne Biolayne 42.16

 

TOP SUBJECT MATTER EXPERTS IN OBESITY, DIABETES AND SUGAR

 

Rank Twitter Handle Name Company Influencer Score
1 @raehanbobby Bobby Umar raeallan.com 100
2 @LoriShemek Lori Shemek, PhD drlorishemek.com 55.42
3 @RogerBezanis Roger Bezanis RogerBezanis.com 38.7
4 @cjsnowdon Christopher Snowdon Institute of Economic Affairs 33.31
5 @foundmyfitness Dr. Rhonda Patrick Found My Fitness 29.75
6 @eugenegu Eugene Gu, MD Ganogen Research Institute 28.09
7 @zoeharcombe Dr Zoe Harcombe, PhD zoeharcombe.com 27.42
8 @bigfatsurprise Nina Teicholz The Nutrition Coalition 27.21
9 @ChrisAskewCE Chris Askew Diabetes UK 27.19
10 @NeilFlochMD Neil Floch MD American Society of Metabolic and Bariatric Surgeons 25.61

 

TOP INDUSTRY PROFESSIONALS IN OBESITY, DIABETES AND SUGAR

Below is a list of some of the top industry professionals in obesity, diabetes and sugar. If you want to see who ranks beyond 15 you can download the full report by clicking the button below!

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Rank Twitter Handle Name Company Influencer Score
1 @ProfTimNoakes Tim Noakes The Noakes Foundation 100
2 @garytaubes Gary Taubes Nutrition Science Initiative 44.98
3 @parthaskar Partha Kar Portsmouth Hospitals NHS Trust 41.31
4 @FatEmperor Ivor Cummins thefatemperor.com 38.4
5 @Jandelliott James Elliott T1International 26.44
6 @drkdhoffman Kathleen D. Hoffman Medivizor 26.03
7 @Jenbul13 Jennifer Bulcock jenniferbulcock.com 25.82
8 @MartenRobert Robert Marten Council on Foreign Relations 20.34
9 @CureT1Diabetes Ellen H Ullman Ⓥ Ruth & Norman Rales Jewish Family Services 20.24
10 @janemartinopc Jane Martin Obesity Policy Coalition 20.11
11 @Mangan150 P. D. Mangan 🇺🇸 roguehealthandfitness.com 19.12
12 @TroKalayjian Tro Kalayjian PalisadesMD 18.94
13 @TuckerGoodrich Tucker Goodrich yelling-stop.blogspot.com 16.61
14 @TuitNutrition Amy Berger Tuit Nutrition 16.08
15 @DavidGWrigley Dr David Wrigley NHS 14.81

 

TOP MEDIA INFLUENCERS IN OBESITY, DIABETES AND SUGAR

 

Rank Twitter Handle Name Company Influencer Score
1 @George_Osborne George Osborne Evening Standard 100
2 @MarikaSboros Marika Sboros foodmed.net 31
3 @anahadoconnor Anahad Oconnor New York Times 24.89
4 @CMattocks1 Charles Mattocks Bell and Elle Media 23.6
5 @picardonhealth André Picard The Globe and Mail 21.2
6 @MiriamETucker Miriam E. Tucker Medscape 21.11
7 @neighbour_s Sally Neighbour ABC’s 4 Corners 19.07
8 @Smyth_Chris Chris Smyth The Times 18.59
9 @BBCHughPym Hugh Pym BBC 16.96
10 @DrCarrieRuxton Dr Carrie Ruxton RD Nutrition Communications 11.01

 

TOP POLITICAL INFLUENCERS IN OBESITY, DIABETES AND SUGAR

 

Rank Twitter Handle Name Company Influencer Score
1 @SenatorCollins Sen. Susan Collins United States Senator from Maine 100
2 @amyklobuchar Amy Klobuchar Senator for Minnesota (US) 55.58
3 @tom_watson Tom Watson Deputy Leader of the Labour Party (UK) 50.47
4 @JonAshworth Jonathan Ashworth UK Parliament 49.97
5 @HelenClarkNZ Helen Clark helenclarknz.com 34.65

 

TOP RESEARCHERS IN OBESITY, DIABETES AND SUGAR

 

Rank Twitter Handle Name Company Influencer Score
1 @puddleg George Henderson American University of Technology 100
2 @choo_ek Esther Choo, MD MPH eqmedicine.com 59.96

 

MAPPING THE COMMUNITY

Below you can see a network map showing a sample of  the online obesity, diabetes and sugar conversations. This map was created with our Influencer Relationship Management software (IRM). If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch!

TOP BRANDS IN OBESITY, DIABETES AND SUGAR

Below is a list of the top 50 brands in obesity, diabetes and sugar. If you want to see who ranks from 1-100 be sure to download the full report by clicking the download button below!

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Rank Twitter Handle Name Influencer Score
1 @DiabetesUK Diabetes UK 100
2 @AmDiabetesAssn Amer. Diabetes Assn. 90.29
3 @NHSEngland NHS England 70.67
4 @WHO World Health Organization (WHO) 65.92
5 @PHE_uk Public Health England 61.59
6 @JDRF JDRF 59.66
7 @Diabetescouk Diabetes.co.uk 52.56
8 @LillyDiabetes Lilly Diabetes 48.44
9 @US_FDA U.S. FDA 45.57
10 @DiabetesMine DiabetesMine 42.86
11 @JDRFUK JDRF UK 40.06
12 @t1international T1International 39.1
13 @4corners 4corners 38.8
14 @virtahealth Virta 35.84
15 @NHSuk NHS 35.49
16 @medivizor Medivizor 32.92
17 @SAfoodforlife Food for Life 31.73
18 @_PHAA_ Public Health Association Australia 31.63
19 @IntDiabetesFed Int. Diabetes Fed. 30.72
20 @NHSDiabetesProg NHSDiabetesProgramme 28.05
21 @BeyondType1 Beyond Type 1 25.94
22 @OPCAustralia Obesity Coalition 25.23
23 @actiononsugar Action On Sugar 24.69
24 @harvardmed Harvard Medical School 24.36
25 @PBlueNovember Project BlueNovember 22.38
26 @DiabetesAus Diabetes Australia 22.24
27 @refindhealth Re-Find Health 21.29
28 @OHA_updates Obesity Health Alliance 20.99
29 @TheEndoSociety Endocrine Society 20.74
30 @pahowho PAHO/WHO 20.6
31 @HarvardChanSPH HarvardPublicHealth 19.69
32 @RightCareNow Right Care Alliance 18.05
33 @TandemDiabetes Tandem Diabetes Care 17.88
34 @JoslinDiabetes Joslin Diabetes Cntr 16.64
35 @rcgp RCGP 16.47
36 @UniofOxford Oxford University 16.46
37 @LillyPad Eli Lilly and Company 16.36
38 @CR_UK Cancer Research UK 16.16
39 @DailyHealthTips Daily Health Tips 15.63
40 @CSPI CSPI 15.53
41 @CrossFit CrossFit 15.45
42 @ama_media AMA Media 15.33
43 @NICEcomms NICE 15.08
44 @INPUTdiabetes INPUTdiabetes 14.94
45 @OfficialNIHR NIHR Research 14.74
46 @JDRFAdvocacy JDRF Advocacy 14.07
47 @GlookoInc Glooko, Inc. 14.07
48 @BDA_Dietitians BDA British Dietetic Association 13.54
49 @RCPCHtweets RCPCH 13.32
50 @WorldObesity World Obesity 13.07

 

TOP 50 PUBLICATIONS IN OBESITY, DIABETES AND SUGAR

Below is a list of the top 50 publications in obesity, diabetes and sugar. If you want to see who ranks from 1-100 be sure to download the full report!

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Rank Twitter Handle Name Influencer Score
1 @bmj_latest The BMJ 100
2 @BBCNews BBC News (UK) 95.45
3 @TheLancet The Lancet 82.65
4 @guardian The Guardian 77.45
5 @nytimes The New York Times 73.33
6 @SkyNews Sky News 63.04
7 @JAMA_current JAMA 59.21
8 @WSJ The Wall Street Journal 54.8
9 @NatureRevEndo NatureRevEndocrinol 53.22
10 @NEJM NEJM 50.75
11 @bbchealth BBC Health News 50.61
12 @CNN CNN 50.18
13 @abcnews ABC News 49.34
14 @alldiabetesnews DiabetesNews.com 46.7
15 @diaTribeNews diaTribe 46.43
16 @DiabetologiaJnl Diabetologia 45.72
17 @itvnews ITV News 44.03
18 @Reuters Reuters Top News 42.53
19 @TheEconomist The Economist 41.34
20 @AP The Associated Press 39.95
21 @bioDiabetes Diabetes News 38.27
22 @DiabetesCxns Diabetes Connections 35.45
23 @Daily_Express Daily Express 34.67
24 @DailyMailUK Daily Mail U.K. 34.53
25 @TheLancetEndo The Lancet Diabetes & Endocrinology 34.29
26 @BJSM_BMJ BJSM 33.01
27 @mnt Medical News Today 32.88
28 @BBC BBC 32.87
29 @JAMAInternalMed JAMA Internal Medicine 31.02
30 @LBC LBC 30.51
31 @ABC ABC News 29.56
32 @Telegraph The Telegraph 29.45
33 @WebMD WebMD 29.32
34 @newscientist New Scientist 28.83
35 @bopinion Bloomberg Opinion 28.71
36 @MobiHealthNews MobiHealthNews 28.35
37 @cnni CNN International 27.98
38 @Healthline Healthline 27.3
39 @diabetesdaily Diabetes Daily 27.17
40 @nytopinion NYT Opinion 26.96
41 @CBSNews CBS News 26.69
42 @CNBC CNBC 26.14
43 @Diabetes4cast Diabetes Forecast 25.22
44 @business Bloomberg 25.11
45 @Independent The Independent 24.16
46 @MensHealthMag Men’s Health Mag 22.61
47 @InsulinNation Insulin Nation 22.41
48 @thenation The Nation 22.12
49 @TheSun The Sun 22.12
50 @goodhealth Health 22

 


At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Virtual Reality, Digital HealthDigital Marketing) be sure to have a look on our blog or why not propose some topics to us on Twitter?

Effective influencer marketing starts with identifying relevant influencers for your brand. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 500K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Our software enables you to identify influencers by topic, demographic or content and includes real-time tracking and measurement reporting to scale your influencer relations.

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Disclaimer
: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands, individuals and publications listed here are undoubtedly influential when it comes to driving discussion around obesity, diabetes and sugar.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. We looked at social
topical influence as well as topical authority by analyzing both their social engagement on Twitter and how much influencers were referenced in association with business intelligence on Twitter,
Instagram, Facebook, YouTube, Forums, Blogs, News and Tumblr content. These calculations also take in to account a user’s resonance (engagement) relevance (number of posts on topic) and reach (number of followers). If you want to learn more, please read our article that outlines How to identify your target influencers.


About the Authors

Joe Fields

Joe Fields – Digital Marketing Manager at Onalytica

Joe runs the digital marketing campaigns at Onalytica to increase lead generation and drive sales. Specialities include content creation, social media advertising, engaging with audiences and building relationships with influencers.


Nadia Nazarchevici – Insights Analyst at Onalytica

Nadia is an Insights Analyst at Onalytica. She helps brands implement their influencer marketing programs, and delivers valuable reports to help them measure performance.


Hannah Humpherson Onalytica

Hannah Humpherson – Senior Insights Analyst at Onalytica

Hannah is a senior member of Onalytica’s client-facing team, working with brands to provide innovative and actionable insights on their influencer marketing programs.