In 2015-16 the NHS employed around 1.6 million people with a combined budget of £136.7 billion. As the NHS is funded by British tax payers it is a real political hot potato, and the debate about how much money goes into the NHS and how that money is spent rages on. The opposition parties are eager to persuade voters that the NHS would be safer in their hands, whilst the current conservative government is trying to reform the system and push forward controversial policies such as the 7 day NHS, and changes to junior doctor’s contracts. These changes were so upsetting to the doctor’s they went on strike, sparking concerns that patient care would be put at risk.

The NHS is having to cope with a number of challenges; the benefits of modern medicine means we’re all living longer, and an ageing population means a higher yield, and higher costs. Better medical technology and medicines are also driving up costs. Add to this the pressures of years of government  austerity policies, and the results are a health care system struggling to cope with demand. This has lead to overcrowded hospitals, with patients on trolleys in corridors due to a lack of beds, and long waiting lists for vital operations.

In analysing the NHS conversation on social media, we noticed that the majority of influencers talking about the NHS could be split into 3 main categories. NHS staff, politicians and journalists. Below is a list of the top 20 influencers in each category. If you’re keen to learn more and discover the top 50 in each category, just hit the download button to get the full report.

WHO ARE THE TOP NHS STAFF INFLUENCERS?

Here is a network map showing the online conversation between the top 50 NHS Staff influencers with the number 1 influencer @RoaringNurse at the centre. This map was created with our Influencer Relationship Management software (IRM). Be sure to click on the map to enjoy the full size network map in greater detail.

NHS Influencers - Who are they and what are they saying? NHS Staff Network Map

 

Below is the list of the top 20 NHS Staff influencers, to get the full top 50 list be sure to download the full report!

Download The Full Report

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Rank Twitter Handle Name Influencer Score
1 @RoaringNurse #HelloMyNameIsJoan 100
2 @doctor_oxford Rachel Clarke 99.94
3 @drphilhammond Dr Phil Hammond 63.03
4 @drbenwhite Dr Ben White 56.84
5 @DrJackyDavis Jacky Davis 54.33
6 @parthaskar Partha Kar 51.56
7 @ClareGerada
Clare Gerada 47.23
8 @Lollindialogue Dancing Psychiatrist 44.13
9 @DrG_NHS Geraldine Strathdee 43.37
10 @dr_amar_mashru Amar Mashru 41.59
11 @KailashChandOBE Dr Kailash Chand OBE 39.88
12 @svig2 Stella Vig 37.81
13 @Dr_PhilippaW Dr Philippa Whitford 36.78
14 @HelenStokesLam Helen Stokes-Lampard 36.74
15 @cpeedell Clive Peedell 35.49
16 @mancunianmedic david oliver 33.25
17 @RoshanaMN Roshana Mehdian 33.23
18 @DrUmeshPrabhu Dr Umesh Prabhu 32.95
19 @dr_alex_gates Dr Alex Gates 31.66
20 @mgtmccartney Margaret McCartney 30.1

 

WHAT ARE THE NHS STAFF SAYING?

In order to provide an accurate gauge of the conversation, we measured the frequencies of all the words used by the influencers in our programme, in conjunction with the keyword “NHS”. We then applied the tf–idf algorithm to adjust for the fact that some words appear more frequently in general. These words were then weighted and made into the word cloud shown below:

NHS Influencers - Who are they and what are they saying? NHS Staff Word Cloud

As you can see “nhscrisis” was the most popular word used in conversations by NHS staff. This really brings home the severity of the situation when you have your most influential members of staff talking about a crisis in the workplace. “Underfunding” was the 2nd most frequent topic followed by conversations around “Junior Doctors” which feature highly due to the controversial junior doctors contract enforced by the government. “Patients” and “care” were also popular topics showing that despite the crisis facing the NHS, patient care is still of the utmost priority to the staff. The theme of “cuts” appears a lot in conversations together with “funding”, “govt” and “beds” (no doubt a reference to the shortage of hospital beds). “7 Day” and “Jeremy Hunt” are also major themes among NHS staff.

WHO ARE THE TOP POLITICAL INFLUENCERS?

Here is a network map showing the online conversation between the top 50 political influencers, with the number 1 influencer @Meg_HillierMP at the centre. This map was created with our Influencer Relationship Management software (IRM). If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch!

NHS Influencers - Who are they and what are they saying? Politicians Network Map

Below is the list of the top 20 Politicians talking about the NHS, be sure to hit download to get the full report.

Download The Full Report

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Rank Twitter Handle Name Influencer Score
1 @Meg_HillierMP MegHillierMP 100
2 @Jeremy_Hunt Jeremy Hunt 86.9
3 @Dunne4Ludlow Philip Dunne 53.29
4 @Mark_J_Harper Mark Harper MP 37.95
5 @JonAshworth Jonathan Ashworth MP 35.6
6 @VictoriaPrentis Victoria Prentis MP 35.31
7 @sarahwollaston Sarah Wollaston MP 35.22
8 @jeremycorbyn Jeremy Corbyn MP 28.29
9 @CarolineLucas Caroline Lucas 20.91
10 @SocialistChris Chris Furlong 19.79
11 @NicolaSturgeon Nicola Sturgeon 19.1
12 @ChukaUmunna Chuka Umunna 17.63
13 @Fiona__Mills Fiona Mills 17.52
14 @heidiallen75 Heidi Allen MP 17.38
15 @MichaelDugher Michael Dugher MP 16.73
16 @Keir_Starmer Keir Starmer 14.35
17 @Anna_Soubry Anna Soubry MP 13.55
18 @IanLaveryMP Ian Lavery MP 12.99
19 @lucianaberger Luciana Berger 12.88
20 @kevinhollinrake Kevin Hollinrake MP 10.94

 

WHAT ARE THE POLITICIANS SAYING?

The most popular word mentioned in conjunction with the NHS among the politicians was #careforthenhs (the Labour parties campaign slogan). Also high up in the list of words was £350M, a reference to the vote leave’s claim that leaving the EU would mean £350m a week more for the NHS. References to UKIP leader Paul Nuttall were frequent due to his controversial view that NHS stifles competition and should be privatised. Mentions of the word “crisis” was high among politicians, as were mentions of “tories”,”cuts” and “Theresa May”.

If you’re interested in looking at these influencers in more detail, as well as discovering more influencers, why not head over to our product page and get a free trial by clicking the button below!

CLICK HERE FOR A FREE TRIAL!

WHO ARE THE TOP JOURNALIST INFLUENCERS?

Here is a network map showing the online conversation between the top 50 journalist influencers mentioning the NHS with the number 1 influencer @BBCHughPym at the centre. This map was created with our Influencer Relationship Management software (IRM). You can click on the image to enjoy the full size network map in greater detail.

NHS Influencers - Who are they and what are they saying? Journalists Network Map

Below is a list of the top 20 journalists talking about the NHS, be sure to hit download to get all the insights!

Download The Full Report

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Rank Twitter Handle Name Influencer Score
1 @BBCHughPym Hugh Pym 100
2 @NickTriggle Nick Triggle 46.19
3 @LawrenceDunhill Lawrence Dunhill 44.15
4 @HSJEditor Alastair McLellan 42.05
5 @ShaunLintern Shaun Lintern 38.68
6 @hughesthenews Dominic Hughes 38.07
7 @sofialind_Pulse Sofia Lind 30.84
8 @amolrajanBBC Amol Rajan 24.64
9 @bbckamal Kamal Ahmed 24.64
10 @Rachael_Swindon Rachael 23.28
11 @HPIAndyCowper Andy Cowper 22.24
12 @lauradonnlee laura donnelly 19.38
13 @mgtmccartney Margaret McCartney 17.32
14 @denis_campbell Denis Campbell 15.94
15 @Garethiacobucci Gareth Iacobucci 15.01
16 @RichardVize Richard Vize 14.25
17 @jackiecassell Prof Jackie Cassell 14.25
18 @MsHelicat Helen Miller 14.17
19 @fgodlee fiona godlee 13.55
20 @OwenJones84 Owen Jones 13.5

 

WHAT ARE THE JOURNALISTS SAYING?

NHS Influencers - Who are they and what are they saying? Journalists Word Cloud

Topics among the journalists were on average a lot more evenly spread. “Funding”, “Staff” and “Crisis” again ring true with most of the journalists, as do mentions of “Pressures” and “Jeremy Hunt”.

WHO ARE THE TOP BRANDS?

Below is a network map showing the online NHS conversation between the top 100 Brands with the number 1 influencer @NHSMillion at the centre. This map was created with our Influencer Relationship Management software (IRM). If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch!

NHS Influencers - Who are they and what are they saying? Brands Network Map

Below is the list of the top 50 brands talking about the NHS, be sure to hit download to get the full top 100 list!

Download The Full Report

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Rank Twitter Handle Name Influencer Score
1 @NHSMillion NHS Million 100
2 @RWT_NHS Royal Wolverhampton 40.54
3 @UKLabour The Labour Party 29.38
4 @Ldn_Ambulance London Ambulance 12.09
5 @LBC LBC 11.74
6 @NHS @NHS / Sally 8.82
7 @NHSEngland NHS England 8.64
8 @guardian The Guardian 7.67
9 @ShelfordGrp The Shelford Group 7.1
10 @CUH_NHS CUH 7.03
11 @UKIP UKIP 6.76
12 @keepnhspublic Keep Our NHS Public 6.39
13 @Channel4News Channel 4 News 4.93
14 @NHSImprovement NHS Improvement 4.85
15 @theRCN The RCN 4.74
16 @NHS_HealthEdEng NHS Health Ed Eng 4.53
17 @CareQualityComm CQC 4.27
18 @DailyMirror Daily Mirror 4.25
19 @RBCH_NHS Bournemouth Hospital 4.17
20 @NHSflufighter NHS flu fighter 4.1
21 @MirrorPolitics Mirror Politics 3.98
22 @GdnHealthcare Guardian Healthcare 3.87
23 @HealthierIn Healthier in the EU 3.59
24 @Telegraph The Telegraph 3.54
25 @NHAparty The NHA Party 3.38
26 @ImperialNHS Imperial NHS 3.38
27 @TheKingsFund The King’s Fund 3.32
28 @butNHS Big up the NHS 3.11
29 @1daywithoutus One Day Without Us 2.92
30 @TheBMA The BMA 2.92
31 @nottmhospitals Nottm Hospitals 2.91
32 @SLJuniorDoctors Junior Doctors 2.71
33 @CI_NHS C&I NHS 2.65
34 @Independent The Independent 2.64
35 @GSTTnhs Guy’s and St Thomas’ 2.64
36 @WeNurses WeNurses 2.62
37 @38_degrees 38 Degrees 2.62
38 @BBCNews BBC News (UK) 2.59
39 @LibDems Liberal Democrats 2.57
40 @CV_UHB Cardiff & Vale UHB 2.48
41 @Momentum_NHS Momentum NHS 2.42
42 @HPFT_NHS HPFT 2.4
43 @nhsbillnow NHS Bill Campaign 2.35
44 @HuffPostUK Huffington Post UK 2.31
45 @5_News 5News 2.28
46 @NurseStandard Nursing Standard 2.21
47 @Scientists4EU Scientists for EU 2.18
48 @NHSProviders NHS Providers 2.18
49 @NHS_Education NHS_Education 2.01
50 @WelshAmbulance Welsh Ambulance 1.95

 

At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as the Top 50 UK Super Bowl Influencers, Rugby World Cup 2015, Health and Fitness) be sure to have a gander on our blog or why not propose some topics to us on twitter? We also build some very cool software to manage all of these influencers. Get a free demo today by clicking the button below!

CLICK HERE FOR A FREE TRIAL!

Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion around the NHS.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations also take into account a user’s resonance (engagement), relevance (number of tweets on topic), reach (number of followers) and reference (how often they are referenced by other influencers). If you want to learn more, please read our article that outlines influencer identification.

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