Mobile World Congress (MWC) 2016 took place in Barcelona from 27th Feb – 2nd March 2016. More than 2,200 companies attended, exhibiting their new products aimed at transforming our personal and working lives. We saw a number of major announcements from top brands not just in the mobile sector, but in other areas as well including virtual reality, app ideas, 3D printing, privacy protection and backend solutions.

This is what some of the top influencers had to say about the event:


Onalytica - MWC16 Top 100 Influencers and Brands Sebastian AnthonySebastian Anthony – Editor of 

“At MWC, the trend from the last few years continued: the event is becoming less about flagship mobile devices, and more about emerging tech trends. Beautiful, aggressively-priced mid-range phones from China; Huawei preparing to bulldoze its way into the Western market; and awesome VR demos all over the place. These trends may not quite crystalise this year, but certainly within the next 24 months. There were also more suited attendees this year, indicating that more B2B dealings were being conducted behind closed doors – unsurprising, given the continued explosion in mobile device ownership, and thus the required increase in network capacity and other corollary services. People forget that that’s where Huawei, Nokia, and these other giants make most of their money: selling networking equipment to carriers.”


Onalytica - MWC16 Top 100 Influencers and Brands Hans VestbergHans Vestberg, President and CEO of Ericsson

“Sometimes social media is perceived as a distraction – it’s the complete opposite for me. I get to speak directly to employees, peers and the world at large, and see what they’re saying as well. It’s far too easy to operate in a vacuum as a leader – so many meetings, so little time. Even with just a few minutes online, I can both show my personal side and my pride in what we do at Ericsson. That investment is invaluable for the modern leader.”


 

MAPPING THE COMMUNITY

We were keen to see which brands and individuals were leading the online discussion at MWC 2016. So we analysed 731K+ tweets from 22 February – 3 March 2016 mentioning the keywords “MWC16 OR MWC 16 OR MWC2016 OR MWC 2016 OR MWC” and identified the top 100 most influential brands and individuals leading the discussion on Twitter. What we discovered was a very engaged community, with much discussion between individuals and brands. Below you can see a network map of the top 100 engaged users in the MWC 2016 conversation. This map was created with our Influencer Relationship Management software (IRM). Be sure to click on the map to enjoy the full size network diagram in greater detail.

Onalytica - MWC 2016 Top 100 Influencers and Brands Network Map (Lenovo)

Below you can see another network map created with our Influencer Relationship Management software (IRM) showing the #1 Brand Grupe Spécial Mobile Association, and the conversations to and from the different influencers in their field. If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch!

Onalytica - MWC 2016 Top 100 Influencers and Brands Network Map (GSMA)

 

TOP 100 INDIVIDUALS

We looked at all the individuals engaging on Twitter to bring you a list of the top 100 most influential individuals at MWC 2016. Be sure to download the report to see who ranked beyond 50 on the list.

Download The Full Report

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Rank Twitter Handle Name Company Influencer Score
1 @lrainie Lee Rainie Pew Research Centre 48.05
2 @dcseifert dan! The Verge 44.06
3 @ValaAfshar Vala Afshar Salesforce 40.7
4 @nicolasfischman Nicolás Fischman SupraPixel 36.58
5 @ccifuentes Cristina Cifuentes Comunidad de Madrid 28.72
6 @sokane1 Sean O’Kane The Verge 27.53
7 @LewisHamilton Lewis Hamilton Mercedes 23.45
8 @suziperry suzi perry Crown Talent Group 23.19
9 @petezin Rosa Jiménez Cano EL PAIS 18.06
10 @mrseb Sebastian Anthony Ars Technica UK 16.94
11 @RogerWCheng Roger Cheng CNET 16
12 @jdolcourt Jessica Dolcourt CNET 14.84
13 @albertcuesta Albert Cuesta RACC 12.88
14 @KentGerman Kent German CNET 12.79
15 @Andst7 Andrea Stroppa Huffington Post 12.76
16 @NicolasCatard Nicolas Catard The Grand Test 12.41
17 @lorenzo99 Jorge Lorenzo Yamaha 11.83
18 @KT_Neumann Karl-Thomas Neumann Opel 11.73
19 @HansV_Ericsson Hans Vestberg Ericsson 11.41
20 @MatsGranrydGSMA Mats Granryd GSMA 11.33
21 @LouPas Lou Paskalis Bank of America 11.24
22 @philnickinson Phil Nickinson Android Central 11.24
23 @Batteryhq Andrew Lanxon Hoyle CNET 10.95
24 @cnbcKaren Karen Tso CNBC 10.94
25 @craigbrownphd Craig Brown, Ph.D. Consultant 10.92
26 @Ansip_EU Andrus Ansip European Commission 10.69
27 @ChuckRobbins ChuckRobbins Cisco 10.51
28 @fjeronimo Francisco Jeronimo IDC 10
29 @GOettingerEU Günther H. Oettinger European Commission 9.88
30 @ow Owen Williams The Next Web 9.82
31 @jjvincent James Vincent Verge 9.65
32 @AndyBoxall Andy Boxall Digital Trends 9.53
33 @bmkatz Brian Katz VMware 8.71
34 @andrewfunkspain Andrew Funk Boehringer Ingelheim 8.71
35 @Chr1sLew1s Chris Lewis Lewis Insight 8.67
36 @carlquintanilla Carl Quintanilla CNBC 8.64
37 @ingridlunden Ingrid TechCrunch 8.62
38 @simonsegars Simon Segars ARM 8.6
39 @riptari Natasha TechCrunch 8.57
40 @inafried Ina Fried <re/code> 8.56
41 @ruskin147 Rory Cellan-Jones BBC 8.03
42 @stshank Stephen Shankland CNET 7.71
43 @danielfnovak Dan Novak Qualcomm 6.97
44 @jpiedrahita Javier Piedrahita Marketing Directo 6.87
45 @jmohara Michael O’Hara GSMA 6.8
46 @peggyanne peggy anne salz MobileGroove 6.45
47 @longadin Aloysius Low CNET 6.29
48 @ArjunKharpal Arjun Kharpal CNBC 6.26
49 @lukewestaway Luke Westaway CNET 6.26
50 @DanielThomasLDN Daniel Thomas FT 6

 

TOP 100 BRANDS

In the top 100 brands we found a great selection of organisations such as GSMA, Lenovo, Intel DOit Apps and Qualcomm as well as some top industry resources such as Verge, Pew Research and CNET. Be sure to download the full report to see who ranked from 50-100.

Download The Full Report

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Rank Twitter Handle Name Influencer Score
1 @GSMA GSMA 100
2 @lenovo Lenovo 87.26
3 @intel Intel 82.88
4 @4YFN_MWC 4YFN 64.9
5 @verge The Verge 64.09
6 @MWC_Barcelona Mobile World Capital 59.64
7 @DOitApps DOit Apps 40.72
8 @Qualcomm Qualcomm 38.36
9 @Huawei Huawei Technologies 37.15
10 @nokia Nokia 36.8
11 @ericsson Ericsson 34.86
12 @pewresearch Pew Research Center 32.02
13 @nokianetworks Nokia Networks 31.24
14 @TechCrunch TechCrunch 29.64
15 @ATTBusiness AT&T Business 29.12
16 @CNET CNET 28.02
17 @Telefonica Telefónica 27.34
18 @Opel Opel 27.29
19 @xiaomi Mi 26.94
20 @DigitalTrends Digital Trends 23.6
21 @IntelITCenter Intel IT Center 22.09
22 @ibmmobile IBM Mobile 21.57
23 @mobileworldlive Mobile World Live 20.79
24 @MasterCardNews MasterCard News 20.32
25 @IntelSecurity Intel Security 19.38
26 @el_pais EL PAÍS 19.04
27 @sonyxperia Sony Xperia 18.68
28 @engadget Engadget 17.95
29 @VMware VMware 17.93
30 @stripe Stripe 17.74
31 @MercedesAMGF1 MERCEDES AMG F1 17.39
32 @DigitalAgendaEU Digital Agenda 16.46
33 @UNICEFinnovate UNICEF Innovation 16.26
34 @ubuntu Ubuntu 16.22
35 @AirWatch AirWatch by VMware 16.12
36 @wef World Economic Forum 14.85
37 @LaVanguardia La Vanguardia 14.74
38 @Cisco Cisco 13.33
39 @Recon Recon Instruments 12.61
40 @htcvive HTC Vive 12.01
41 @ndtv NDTV 11.8
42 @JoinNiche Niche 11.1
43 @orange Orange 10.97
44 @intel_la Intel Latin America 10.86
45 @WikoMobile Wiko Mobile France 10.69
46 @CiscoSPMobility Cisco SP Mobility 10.55
47 @telefonicaperu Telefónica del Perú 10.08
48 @mSchools_MWC mSchools 9.47
49 @andro4all andro4all 9.39
50 @htc HTC 9.33

 

WHICH PRODUCTS AND BRANDS RECEIVED THE MOST ATTENTION?

After identifying the top 100 individuals and brands at MWC 2016, we then went on to analyse their tweets and blogs to gain a measure of which brands and products were receiving the largest share of voice among the top influencers. Here’s what we found:

Onalytica - MWC Top 100 Influencers and Brands - Top 10 Products Share of Voice

Out of the top 10 products being spoken about by the top influencers at MWC, the top 3 were phones (Samsung’s Galaxy, LG’s G5 and Xiaomi Mi 5). The 4th highest share of voice went to HTC’s Vive VR highend headset. 2 more smartphones followed with Sony’s Experia range and Freetel’s REI. The Huawei Mate Book led the way out of the tablet / laptop hybrid devices followed by the HP Elite laptop. Epson’s Moverio smart glasses received a 2% share of voice among the top influencers followed by Samsung’s Gear 360 camera.

Onalytica - MWC Top 100 Influencers and Brands - Top 10 Brands Share of Voice

Samsung was again at the top, receiving the most mentions from the top influencers at MWC. Sony received the 2nd highest share of voice, followed by Huawei, LG and Xiaomi. It’s interesting to see Microsoft and HTC both receiving the same share of attention among the influencers, followed by Lenovo, Alcatel and new comers Catapillar who excited audiences with their integrated thermal camera.


At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Open Source, Social Selling, IoT) be sure to have a gander on our blog or why not propose some topics to us on twitter? We also build some very cool software to manage all of these influencers. Get a free demo today by clicking the button below!

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Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion around MWC 2016.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations are independent of a user’s number of followers, but we do filter our lists based on how much a user is engaged in the conversation and the influence they drive through their networks.

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