The 2016 League of Legends World Championship was a competitive gaming event held across several cities in the United States from September 29 – October 29, 2016. Sixteen teams qualified for the tournament based on their placement in regional circuits in North America, Europe, South Korea, and China. San Francisco’s Bill Graham Civic Auditorium hosted the group stage matches, The Chicago Theater the quarterfinals, and then to Madison Square Garden in New York City for the semi-finals. The final was held in front of a crowd of nearly 20,000 fans at the Staples Center in Los Angeles. The championship went to SK Telecom T1, defending their 2015 title by defeating runner-up Samsung Galaxy 3-2 in a best of five final series. With their win, SKT became the first three-time League of Legends world champion. SKT’s Lee “Faker” Sang-hyeok was named MVP of the tournament.


MAPPING THE COMMUNITY

As eSports is such a growth area with plenty of opportunities for sponsorship, we were very interested in seeing which influencers and brands were leading the discussion around the League of Legends World Championship. In order to identify the influencers we first needed to look at the conversation, and as Twitter remains the best platform for it’s open data policies we started by extracting over 905K tweets tweets from 16th September – 15th November 2016 mentioning the key words: “League of Legends World Championship” OR “League of Legends 2016 World Championship” OR “LOL World Championship” OR “LOL Worlds” OR “LOL Worlds2016” OR #Worlds OR #Worlds2016. We then added these tweets and accounts into our database and categorized and curated a top 100 list ranked on a combination of the 4 R’s (Resonance, Relevance, Reach and Reference). These accounts were then added into our Influencer Relationship Management software (IRM).

Below you can see a network map of the conversations with the number one brand lolesports #Worlds at the centre. Be sure to click on the map to enjoy the full size network diagram in greater detail.

Onalytica - League of Legends World Championship Network Map lolesports #Worlds

Below you can see another network map created with in IRM showing the number 1 influencer Eefje Depoortere at the centre. If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch!

Onalytica - League of Legends World Championship Network Map Eefje Depoortere


TOP 50 INFLUENCERS

Below is a list of the top 50 influencers talking about the League of Legends World Championship on Twitter. If you want to see who ranks from 50-100 be sure to download the full report by clicking the download button below!

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Rank Twitter Handle Name Influencer Score
1 @sjokz Eefje Depoortere 100
2 @Zedd Zedd 92.67
3 @RiotQuickshot Trevor Henry 87.1
4 @RiotJatt Josh Leesman 77.26
5 @Bjergsen Søren Bjerg 69.46
6 @RiotDeficio Martin Lynge 55.64
7 @Krepo Mitch Voorspoels 52.55
8 @RiotKobe Sam Hartman-Kenzler 50.51
9 @revoltalol Gabriel Henud 48.11
10 @PapaSmithy Chris Smith 46.68
11 @RiotDash James Patterson 45.59
12 @C9Sneaky Zach Scuderi 44.2
13 @RiotPhreak David Turley 43.61
14 @C9Jensen Nicolaj Jensen 38.76
15 @Hai Hai Lam 38.13
16 @lolTsepha Daniel Drakos 33.76
17 @TravisGafford Travis Gafford 33.01
18 @RiotAzael Isaac CB 32.89
19 @Pastrytime Julian Carr 30.32
20 @StressCasts James O’Leary 29.99
21 @FORG1VENGRE FORG1VEN 29.63
22 @RiotPulse Richard Kam 27.11
23 @Froskurinn 猫猫 Froskurinn 27.06
24 @Atlustv Max Anderson 27.01
25 @Jankoslol Marcin Jankowski 26.87
26 @RivingtonThe3rd RivingtonBisland III 26.21
27 @Stixxay Stixxay 25.99
28 @scarra scarra 24.84
29 @pr0llyLOL pr0lly 24.16
30 @Voyboy Joedat@ LoL Finals 20.99
31 @G2Perkz Luka 20.95
32 @ProphetCrumbz Alberto Rengifo 19.55
33 @LoLXmithie Jake Puchero 19.07
34 @pvpstejos Aleksandr Glazkov 18.91
35 @kenzi131 kenzi 18.53
36 @OdoamneLoL Pascu Andrei 18.43
37 @FroggenLoL Henrik Hansen 17.88
38 @RustyLoL Rusty The Caster 17.52
39 @P1_Gate Austin 17.44
40 @TrashyLoL Jonas Kold Andersen 16.38
41 @AlexIchLoL Alexey Ichetovkin 16.29
42 @Kamizeon SNAP: Kamizeon 15.75
43 @MELAOtreze Gustavo Ruzza 15.35
44 @LSXYZ9 Nick De Cesare 15.3
45 @RiotButcher Leon Butcher 14.57
46 @ArielHorn Ariel Horn 14.06
47 @Pobelter Eugene Park 14
48 @TheeMarkZ Mark Zimmerman 13.92
49 @YamatoMebdi YamatoCannon 13.73
50 @OptimusTom Tom Searfoss 13.55

 

TOP 50 BRANDS

Here is a list of the top 50 brands talking about the League of Legends World Championship on Twitter. If you want to see who ranks from 50-100 be sure to download the report to get the full top 100 list!

Download The Full Report

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Rank Twitter Handle Name Influencer Score
1 @lolesports lolesports #Worlds 100
2 @sktelecom_t1 SK telecom T1 39.12
3 @Cloud9 Cloud9 23.77
4 @LOL_Tigers ROX Tigers 23.55
5 @m19official Albus NoX #ANXWIN 21.11
6 @H2KGG H2K 20.7
7 @TeamSoloMid Team SoloMid 19.64
8 @INTZeSports INTZ eSports Club 17.78
9 @G2esports G2 Esports 17.48
10 @clgaming Counter Logic Gaming 14.73
11 @Razer RΛZΞR 13.03
12 @flashwolves2013 Flash Wolves 12.93
13 @YahooEsports Yahoo Esports 12.5
14 @tigerslol_eng ROX Tigers (Eng) 12.38
15 @LeagueOfLegends League of Legends 11.24
16 @Splyce Splyce 10.15
17 @TeamRazer Team Razer 8.02
18 @LogitechG LogitechG 7.96
19 @ESPN_Esports ESPN Esports 7.4
20 @theScoreesports theScore esports 6.1
21 @ahq_eSportsClub ahq eSports Club 5.93
22 @Twitch Twitch 5.89
23 @Spawnlol Spawn 5.71
24 @LoLZirene Zirene 5.53
25 @edg_esport EDG eSport 5.25
26 @htcesports HTC Esports 5.15
27 @riotgames Riot Games 5.03
28 @lolesportsbr LoLeSportsBR #Worlds 4.82
29 @ASTROGaming ASTRO Gaming 4.52
30 @AcerAmerica Acer America 4
31 @CokeEsports Coke Esports 3.93
32 @TwitchEsports Twitch Esports 3.8
33 @lol_spain League of Legends ES 3.43
34 @LoLEsportspedia LoL Esportspedia 2.7
35 @LoL_ESWikis LoL EsportsWikis 2.68
36 @IEM Intel®ExtremeMasters 2.45
37 @ShowdownGG ShowDown 2.42
38 @OfficialPlaysTV Plays.tv 2.13
39 @Newegg Newegg 2.06
40 @Acer Acer 1.99
41 @TheRiftHerald The Rift Herald 1.91
42 @TheGarden MSG 1.75
43 @SlingshotEsport Slingshot Esports 1.71
44 @FNATIC FNATIC 1.58
45 @LoLegendsBR League of Legends BR 1.52
46 @FNATICGEAR FNATIC GEAR 1.42
47 @lolesportsla LoL eSports Latam 1.33
48 @lolsalsa SalsaLoL 1.29
49 @LeagueAnalytics League of Analytics 1.28
50 @SennheiserGamer Sennheiser Gaming 1.25

 

Effective influencer marketing starts with identifying relevant influencers for your brand. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. These influencers are then ranked by Reach, Resonance, Relevance and Reference.

CLICK HERE FOR A FREE TRIAL!

Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion around League of Legends.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations also take into account a user’s resonance (engagement), relevance (number of tweets on topic), reach (number of followers) and reference (how often they appear in Twitter lists). If you want to learn more, please read our article that outlines influencer identification.

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