Location: NYC & NJ, USA
Bio: Shira Rubinoff has been President of two cybersecurity firms, and consults to start-ups, helping them grow and succeed. She is on the Boards of the Executive Women’s Forum and Leading Women in Technology, is recognized as one of the Top 5 Women Cybersecurity & IoT Influencers globally on socialmedia, and was named one of New Jersey’s Best 50 Women in Business. Shira is also President and Co-Founder of Tech Incubator, Prime Tech Partners in NYC.
HOW DID YOU GET TO BECOME AN EXPERT IN IOT?
I have degrees in both psychology and business. I am most passionate about the intersection of psychology and technology – e.g., the Human factors impacting information security. Of course, human factors and security manifest themselves across all areas of technology including IoT. Giving devices human-like access and abilities – and connecting them to networks with sensitive information on them – creates possibilities of huge data leaks, connectivity leakage through “smart devices,” etc.
WHAT AREAS OF IOT ARE YOU MOST PASSIONATE ABOUT?
The human factors impacting IoT – especially those that impact security – negligence and mistakes from human error, oversharing of information, and trusting devices with critical information that should not be shared. These can lead to devastating consequences.
WHICH IOT INFLUENCERS INFLUENCE YOU?
IBM Watson IoT, Joseph Steinberg, Dez Blanchfield, and Bill Mcabe
OUTSIDE OF IOT WHAT ELSE INFLUENCES YOU ?
Cybersecurity, AI, AR, Startups
WHICH BRANDS OR PRODUCTS STAND OUT FOR YOU IN IOT?
I am very interested in “smart clothing & devices” as well as products used in “smart homes.” I do believe they can make an impact on the world in a very positive way if the human-factor issues are looked at correctly.
IF A BRAND WANTED TO WORK WITH YOU, WHAT OFFLINE / ONLINE ACTIVITIES WOULD YOU BE MOST INTERESTED IN?
Social media influencing, product development, strategic introductions, speaking opportunities, channel development