Onalytica Interview with William Schmarzo

Bill Schmarzo – CTO, Dell Global Services, Big Data

 

Key Topics: Big Data, Analytics, Business Models, Business Strategy, Coaching, Monetizing Data
Location: Palo Alto, CA


Bio:
Bill is the CTO of Dell EMC’s Big Data and IOT Consulting Practice.  He is also an Executive Fellow at the University of San Francisco School of Management. Bill has over three decades of experience in data warehousing, BI and analytics. He is currently serving on the City of San Jose’s Technology Innovation Board as well as on the faculties of The Data Warehouse Institute and Strata. Previously, Bill was the vice president of Advertiser Analytics at Yahoo, responsible for the development of Yahoo’s Advertiser and Website analytics products.  Before that, he ran the Analytic Applications business unit at Business Objects.

HOW DID YOU GET TO BECOME AN EXPERT IN BIG DATA?

Not sure I consider myself an expert as much as I am a person with a passion for data and analytics. My love of numbers really started when I was a youngster and was fascinated by the Strat-O-Matic baseball game. Through college (I was Coe College’s second computer science graduate) and through out my career, I continued to look for opportunities to immerse myself into data and analytics. And it all came together in 1984 when I joined Metaphor Computers – the industry’s first Decision Support System. It was from working with insightful clients like Procter & Gamble, Coors, JD Searle, Helene Curtis and others that I become addicted to helping organizations uncover customer, product and operational insights that they could use to optimize key business processes and uncover new monetization opportunities.

WHAT AREAS OF BIG DATA ARE YOU MOST PASSIONATE ABOUT?

  • Data Monetization – helping organizations to identify, validate and prioritize the business and operational use cases that can most benefit from data analytics
  • Thinking Like A Data Scientist – helping business executives to embrace analytics as a business discipline
  • Economic Value of Data – helping organizations to leverage economics and data science to determine the economic value of their data

WHICH BIG DATA INFLUENCERS INFLUENCE YOU?

Tom Davenport was one of my early influencers.  I love that he’s always tying analytics back to the problem at hand.  He’s very focused on making the analytics actionable.  And the book (not the movie) “Moneyball” really cemented my analytics passion.  As I mentioned early, I was fascinated with numbers in the world of baseball, and I felt like that book really spoke to me.

OUTSIDE OF BIG DATA WHO ELSE INFLUENCES YOU ?

Stephen Covey and his book “The 7 Habits of Highly Effective People” was very instrumental in my approach to data and analytics such as Begin with an End In Mind. All of his 7 habits are relevant to anyone interested in deriving and driving business value out of data and analytics. Michael Porter was the impetus for my Big Data MBA books and the class that I teach at the University of San Francisco. And of course, Peter Drucker.

WHICH BRANDS OR PRODUCTS STAND OUT FOR YOU IN BIG DATA?

I love what Google is doing in making machine learning and artificial intelligence tools and training more widely available. I also have a great deal of respect for Andrew Ng and DeepLearning.ai. Plus there is a bounty of marvelous training and educational material that’s freely available on the Internet from some incredible thinkers that I’m fortunate to converse with over social media (yea, there is some good that comes out of social media).

IF A BRAND WANTED TO WORK WITH YOU, WHAT OFFLINE / ONLINE ACTIVITIES WOULD YOU BE MOST INTERESTED IN?

Anything associated with education. I feel like I’m on a mission to help tomorrow’s business leaders embrace analytics as a business discipline. That analytics is a tool for doing so much good like improving safety, improving quality of care, improving educational effectiveness, improving environmental sustainability, improving quality of life, etc. In a world with some many problems, analytics has a lot to offer in helping to address those problems.

WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU?

LinkedIn or Twitter.  Or reach to me directly at william.schmarzo@dell.com.