Purchasing decisions are more often influenced by expert or thought leader recommendations than traditional advertising. As a direct result of this many organizations are now placing influencers in the centre of their marketing strategy. They have realised that influencers can spread and amplify their messages and allows brands to increase pageviews, lead gen and ROI.

Back in 2013 we launched our Influencer Relationship Management software platform, allowing our customers to systematically manage and scale their relationships with key influencers and influential stakeholders such as journalists, analysts, thought leaders and bloggers.

We thought its time to share with you everything we learned from creating over 200 highly successful campaigns for companies such as Microsoft, Coca Cola, Sony and many more so we created this comprehensive guide.

 

 

Related Posts

Animal Welfare: Top 100 Influencers and Brands There's no doubt that there has been a noticeable movement towards adopting a healthier diet, with many ditching the standard cornflakes and cow's m...
#Interop Las Vegas 2014 – Top Influencers So... Annual IT trade fair Interop kicked off in Las Vegas on Monday. With the event going into its third day, we analyzed the network of talk surrounding t...
Interview with Denise Silber Denise Silber - Digital health motivational keynote and strategist. Founder of Basil Strategies and Doctors 2.0 & You K...
Digital Marketing 2016: Top 100 Influencers and Br... The internet has drastically changed how consumers behave and how businesses market their products and services. Traditional marketing models still ap...