Purchasing decisions are more often influenced by expert or thought leader recommendations than traditional advertising. As a direct result of this many organizations are now placing influencers in the centre of their marketing strategy. They have realised that influencers can spread and amplify their messages and allows brands to increase pageviews, lead gen and ROI.

Back in 2013 we launched our Influencer Relationship Management software platform, allowing our customers to systematically manage and scale their relationships with key influencers and influential stakeholders such as journalists, analysts, thought leaders and bloggers.

We thought its time to share with you everything we learned from creating over 200 highly successful campaigns for companies such as Microsoft, Coca Cola, Sony and many more so we created this comprehensive guide.

 

 

Related Posts

Top ERP Thought Leaders Enterprise Resource Planning (ERP) systems are used by large organizations to integrate business processes across various departments, and optimize th...
PPC V Influencer Marketing; Clicks V Sales Marketing as a business function seamlessly combines both creative and strategic thinking; creative because to stand out against your competitors, you...
Robotics: Top 100 Influencers and Brands Robotics is the branch of science consisting of a diverse range of technologies including mechanical engineering, electrical engineering and...
8 Tips for B2B Christmas Marketing I know what you’re probably thinking: “Christmas? It’s not even December yet!”- but what use would these tips be if I were to share them on Christmas ...