Purchasing decisions are more often influenced by expert or thought leader recommendations than traditional advertising. As a direct result of this many organizations are now placing influencers in the centre of their marketing strategy. They have realised that influencers can spread and amplify their messages and allows brands to increase pageviews, lead gen and ROI.

Back in 2013 we launched our Influencer Relationship Management software platform, allowing our customers to systematically manage and scale their relationships with key influencers and influential stakeholders such as journalists, analysts, thought leaders and bloggers.

We thought its time to share with you everything we learned from creating over 200 highly successful campaigns for companies such as Microsoft, Coca Cola, Sony and many more so we created this comprehensive guide.

 

 

Related Posts

Influence. Does it Really Matter? Most businesses understand that engaging with influential people is a good way in which to amplify their messaging across a wider network, drive earne...
Climate Action: Top 100 Influencers and Brands The Defining issue of our age Climate change is the defining issue of our age. The rise in the average temperature of the Earth's climate system and ...
How To Integrate Influencer Marketing Into Your Ma... A presentation by Tim Williams, CEO of Onalytica on how to integrate influencer marketing into your marketing mix, including the business case for inf...
Big Data and Customer Experience – Top 100 I... We've identified influencers within the Big Data space before (PS - for the most up-to-date rankings you can see our Big Data influencers list over on...