Purchasing decisions are more often influenced by expert or thought leader recommendations than traditional advertising. As a direct result of this many organizations are now placing influencers in the centre of their marketing strategy. They have realised that influencers can spread and amplify their messages and allows brands to increase pageviews, lead gen and ROI.

Back in 2013 we launched our Influencer Relationship Management software platform, allowing our customers to systematically manage and scale their relationships with key influencers and influential stakeholders such as journalists, analysts, thought leaders and bloggers.

We thought its time to share with you everything we learned from creating over 200 highly successful campaigns for companies such as Microsoft, Coca Cola, Sony and many more so we created this comprehensive guide.

 

 

Related Posts

CES 2015: Top 100 Influencers and Brands The annual Consumer Electronics Show in Las Vegas always whips up a frenzy among tech enthusiasts with reporters hammering away to bring us news of th...
World Water Day 2016 Influencers – Top Individuals... Each year on March 22, World Water Day is celebrated to bring international attention to the critical importance of water in our everyday lives.  In t...
How to Build an Influencer Program (That Gets Resu... When executed correctly, influencer marketing is an incredibly powerful way in which to spread your messaging across a wide range of networks, and rea...
The Top 100 #ContentMarketing Thought Leaders From content shock to content schlock, content marketing has come under increasing scrutiny in 2014, as the market oscillates between banal "me-too" t...