A presentation by Tim Williams, CEO of Onalytica on how to integrate influencer marketing into your marketing mix, including the business case for influencer marketing, engagement models and how to measure success. First presented at Marketing Week Live in the brand engagement and innovation theatre, 28th April 2016, Kensington Olympia in London.

 

Related Posts

MarTech: Top 100 Influencers and Brands Martech is the blending of marketing and technology, with the aim of streamlining processes to achieve marketing goals and objectives. In this digital...
Influencer Marketing Vs Influencer Relations- What... Influencer marketing this; influencer relations that- we’re hearing both terms being thrown around an awful lot across social media, sometimes interch...
#SMMW17: Hot Topics and Top Influencers Social Media Marketing World 2017 (SMMW17) was a wonderful event where over 200 speakers and over 3000 attendees from over 50 different countries arou...
Unified Communications: Top 100 Influencers and Br... Unified communications refers to the integration of communication tools that help people exchange ideas and do their jobs more effectively. It involve...