The digital revolution has catalysed many changes in the way society functions, these range from instant news alerts to virtual reality gaming. The rise of technology has also boosted the healthcare industry in unimaginable ways. 70% of healthcare organizations worldwide will invest by 2018 in technology including apps, wearables, remote monitoring and virtual care. Earlier this month the FT reported that an app that identifies when a patient’s health is deteriorating by their log of symptoms and delivers a report, has helped to prolong the lives of cancer sufferers. This is by no means an isolated case, with medical technology improving exponentially.

Health technology may be improving in leaps and bounds but this is not without investment. Galen Growth has estimated that venture funding in healthtech start-ups was over $5B last year. In fact, in mid-June CNBC reported that FundRx and angelMD are connecting wealthy doctors with medical startups. The high level of investment in the industry appears to be paying off, with Deloitte’s report on digital heath in the UK stating that the global healthtech industry could be worth up to £43bn by 2018.


MAPPING THE COMMUNITY

We were very interested in seeing which individuals, brands and publications were leading the social media debate around health tech, so we analysed over 812K tweets mentioning the key words: HealthTech OR ((Health) AND (Tech OR Technology)) or “digital health” OR digitalhealth from Jan 1st – June 25th 2017. We then identified the Top 100 most influential individuals, brands and publications leading the discussion.

Below is a network map showing recent interactions with the number one influencer John Nosta. This map was created with our Influencer Relationship Management software (IRM). If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch!

 

Onalytica - HealthTech Top 100 Influencers, Brands and Publications Network Map John Nosta

Below you can see another network map created with our Influencer Relationship Management software (IRM) showing the number 5 brand DigitalHealth.London at the centre, and all the health tech conversations to and from the influencers in their field. Be sure to click on the map to see it in more detail:

Onalytica - HealthTech Top 100 Influencers, Brands and Publications Network Map DigitalHealth.London


BRAND AWARENESS AMONG INFLUENCERS

Below, you can find a pie chart showing the relative number of brand mentions by the key health tech influencers. This tells us which out of the top brands has the biggest share of voice among the top influencers discussing health tech, counting posts from 1st January – 25th June 2017.

Onalytica - HealthTech Top 100 Influencers, Brands and Publications Brand Share of Voice

The most popular brand mentioned by the top healthtech influencers was the NHS with a 29% share of voice, illustrating the importance of the NHS’s acknowledgement that ‘digital’ has a significant role to play in sustainability and transformation, and it’s commitment to use the latest technology for information sharing. This includes making sure all patient records are digital and interoperable by 2020. Apple was the 2nd most popular brand mentioned by the top healthtech influencers with a 26% share of voice. This is not surprising considering Apple’s dedicated Health app now works with a growing number of apps and gadgets. Their ResearchKit open source framework is making it easier to build apps that can enrol participants, conduct studies, collect data and gain insights. Similarly Apple’s CareKit enables developers to build apps that help you manage your medical conditions, track symptoms and medications, and share the information with your care team. Bayer received the 3rd highest number of mentions with a 13% share of voice, Bayer conversations were driven by their Grants4Apps campaign, offering typically €50K to innovative healthcare startups. Intel received the 4th highest number of mentions with a 8% share of voice. Intel’s high-powered computers and analytics solutions are used to produce personalised treatments for patients including identifying genetic defects that cause different cancers. Fitbit has the largest market share out of the wearable fitness trackers, giving them the joint 5th share of voice among the health tech influencers together with Samsung. Accenture and Philips both received a 4% share of voice with Philip’s acquisition of medical device maker Spectranetics for $2.2 Billion gaining a lot of attention.  Dell EMC received 3% of the mentions with mentions of the Dell Medical School leading the discussion as well as mentions of the IT solutions they provide to hospitals and pharmaceutical companies.  Google’s research organisation Verily had the 4th largest share of voice with 5% of all brand mentions among the top healthtech influencers.


TOPIC ANALYSIS

We wanted to learn what were the most popular topics associated with health tech, so we  analysed tweets and blogs from the top 100 influencers between 1st January – 25th June 2017. We then measured the frequencies of all the words used in conjunction with health tech. These words were then weighted by frequency and made into the word cloud shown below:

Onalytica - HealthTech Top 100 Influencers, Brands and Publications Word Cloud

It is interesting to see that after HealthTech, “DigitalHealth” is the 2nd most popular phrase used by the influencers. Other popular words and phrases include “ehealth”, “mhealth” and “healthit”. himss17 is a reference to the Healthcare Information and Management Systems Society conference in Chicago. The hashtag “pinksocks” is a reference to the pinksocks community who’s mission is to create and effecting change in healthcare system and share each other’s stories.


TOP 100 INFLUENCERS

We looked at all the individuals engaging on Twitter to bring you a list of the top influencers around health tech. Below is the top 50, if you want to see who ranks from 50-100 be sure to download the full report by clicking the download button below.

Rank Twitter Handle Name Company Influencer Score
1 @JohnNosta JOHN NOSTA NOSTALAB 100
2 @Berci Berci Meskó, MD, PhD The Medical Futurist 86.56
3 @natashaloder Natasha Loder The Economist 79.14
4 @chrissyfarr Christina Farr CNBC 76.46
5 @HealthEugene Eugene Borukhovich Bayer 49.58
6 @Paul_Sonnier Paul Sonnier ‎Story of Digital Health 49.06
7 @MikeFeibus Mike Feibus FeibusTech 47.71
8 @VentureValkyrie Lisa Suennen GE Ventures 43.64
9 @evankirstel Evan Kirstel TEN DIGIT Communications 41.87
10 @drnic1 Nick van Terheyden NTT DATA 41.23
11 @health20Paris Denise Silber Health 2.0 40.91
12 @ahier Brian Ahier Aetna 38.14
13 @BrennanSpiegel Brennan Spiegel, MD Cedars-Sinai 37.2
14 @dariustahir Darius Tahir Politico 36.52
15 @insidestat Brian Mulder Zenvoices 34.04
16 @MikeQuindazzi Mike Quindazzi PwC 32.46
17 @jeroentas Jeroen Tas Phillips 30.96
18 @HerbertLSamuels Herbert L. Samuels Pure Source 29.59
19 @ManeeshJuneja Maneesh Juneja MJ Analytics 29.42
20 @boltyboy Matthew Holt Health 2.0 29.04
21 @daniel_kraft Daniel Kraft, MD Singularity University 27.58
22 @gp_pulipaka Dr. GP Pulipaka DeepSingularity 26.65
23 @PaulJBelcher Paul Belcher The RCP 26.52
24 @DShaywitz David Shaywitz ‎Harvard Medical School 26.1
25 @alicebonasio Alice Bonasio alicebonasio.com 25.82
26 @unitystoakes Unity Stoakes StartUp Health 24.71
27 @_bakulpatel Bakul Patel FDA 24.56
28 @nickisnpdx Nick Adkins Cloudbreak Health 24.37
29 @SkipFleshman Skip Fleshman Asset Management Ventures 24.25
30 @StephLBaum Stephanie Baum MedCity News 24.16
31 @JohnTorousMD John Torous, MD Harvard Medical School 23.34
32 @vgul Vishal Gulati Draper Esprit 22.88
33 @JulietBauer Juliet Bauer NHS England 22.57
34 @JonahComstock Jonah Comstock MobiHealthNews 22.37
35 @healthythinker Jane Sarasohn-Kahn THINK-Health 21.5
36 @SusannahFox Susannah Fox Cambia Health Solutions 21.15
37 @johnbrownstein John Brownstein Boston Children’s Hospital 21.04
38 @mikebiselli Mike Biselli Catalyst HTI 20.71
39 @davidjbuck David Buck The King’s Fund 20.7
40 @sebastianhrw Sebastian Wurst Accenture 20.67
41 @GlenGilmore Glen Gilmore Gilmore Business Network 20.61
42 @l_stavropoulou Lila Stavropoulou ‎eHealth Forum 20.53
43 @jkvedar Joseph Kvedar Partners HealthCare 20.46
44 @innonurse Danielle Siarri InnoNurse 20.39
45 @DrShlain Jordan Shlain MD Private Medical 20.39
46 @chasedave Dave Chase Health Rosetta Institute 20.21
47 @ShafiAhmed5 Shafi Ahmed Barts Health NHS Trust 19.81
48 @VictoriaBetton Dr Victoria Betton mHabitat 19.19
49 @Beverley_Bryant Beverley Bryant NHS Digital 18.66
50 @halletecco Halle Tecco Rock Health 18.65

 

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TOP 100 BRANDS

We also looked at all the brands engaging on Twitter to bring you a list of the top brands talking about health tech. Below is the top 50, if you want to see who ranks from 50-100 be sure to download the report to get the full top 100 list, and see who are most the influential brands in health tech.

Rank Twitter Handle Name Influencer Score
1 @OscarHealth Oscar 100
2 @ONC_HealthIT ONC 45.59
3 @nokia Nokia 38.41
4 @Rock_Health Rock Health 29.76
5 @DHealthLDN DigitalHealth.London 28.99
6 @Philips Philips 26.12
7 @enspektosllc Enspektos, LLC 24.7
8 @startuphealth StartUp Health 24.66
9 @NHSEngland NHS England 23.51
10 @ResMed ResMed 21.68
11 @IDC IDC 18.22
12 @commonwealthfnd Commonwealth Fund 17.54
13 @NovartisFDN Novartis Foundation 17.51
14 @NokiaHealth Nokia Health 17.49
15 @NHSDigital NHS Digital 17.25
16 @SalfordRoyalNHS Salford Royal NHS 16.15
17 @RCPLondon The RCP 16.12
18 @grants4apps Bayer Grants4Apps 15.74
19 @dreamit Dreamit Ventures 15.45
20 @wellcometrust Wellcome Trust 14.77
21 @InHealthcareUK Inhealthcare 12.24
22 @TheKingsFund The King’s Fund 12.12
23 @nationwidekids Children’s Hospital 12.12
24 @health2con Health 2.0 11.49
25 @oht_uk One HealthTech 10.85
26 @omadahealth Omada Health 10.21
27 @AccentureHealth Accenture Health 9.99
28 @DAIGlobal DAI 9.86
29 @PhilipsLiveFrom PhilipsLiveFrom 9.77
30 @doctors20 Doctors 2.0 & You 9.23
31 @HealthSPAfi HealthSPA 9.21
32 @TMCInnovation TMC Innovation 8.87
33 @Health2eu Health 2.0 Europe 8.83
34 @CardioSmart CardioSmart 8.61
35 @PCHAlliance PCHAlliance 8.57
36 @PhilipsHealth Philips Healthcare 8.55
37 @AliveCor AliveCor 8.33
38 @evidation Evidation Health 8.15
39 @Bayer Bayer AG 8.09
40 @MyAid4You MyAid4You 7.89
41 @GEHealthcare GE Healthcare 7.75
42 @DigitalSalutem Digital Salutem 7.74
43 @dhsummit DigitalHealthSummit 7.65
44 @HIMSS_UK HIMSS UK 7.15
45 @EquinixUK Equinix UK 7.08
46 @TheBMA The BMA 6.99
47 @rcgp RCGP 6.94
48 @TXMedCenter Texas Medical Center 6.89
49 @CastlightHealth Castlight Health 6.78
50 @mithackmed MIT Hacking Medicine 6.66

 

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TOP 100 PUBLICATIONS

As part of our new analysis, we scanned all the publications engaging on Twitter to bring you a list of the top publications talking about health tech. Below is the top 50, if you want to see who ranks from 50-100 be sure to download the report to get the full top 100 list.

Rank Twitter Handle Name Influencer Score
1 @MobiHealthNews MobiHealthNews 100
2 @TheEconomist The Economist 93.31
3 @medcitynews MedCity News 53.72
4 @HIMSS HIMSS 43.61
5 @guardian The Guardian 36.47
6 @HealthITNews Healthcare IT News 35.59
7 @hitconsultant HIT Consultant Media 32.7
8 @bmj_latest The BMJ 30.9
9 @DejiHesu #DigitalHealth 24.95
10 @Mental_Elf The Mental Elf 21.8
11 @VentureBeat VentureBeat 21.58
12 @digitalhealth2 Digital Health 21.54
13 @RWW ReadWrite 20.67
14 @healthcaredive Healthcare Dive 19.84
15 @guardiannews Guardian news 19.6
16 @Independent The Independent 19.07
17 @pediacast Dr Mike of PediaCast 18.73
18 @bostonsci Boston Scientific 17.23
19 @dhealthtoday Digital Health Today 15.6
20 @SalusDigital Salus Digital 14.5
21 @TechAcuteCom TechAcute 13.45
22 @MedGizmo VladK 13.34
23 @WearableGuru The Wearable Guru 12.72
24 @MMMnews MM&M Magazine 12.45
25 @PsychToday Psychology Today 12.43
26 @tech_eu Tech.eu 12.38
27 @ZDNet ZDNet 11.91
28 @BCH_Innovation BCH Innovation News 11.72
29 @quotedian Quotedian 11.07
30 @TheMemo The Memo 10.9
31 @modrnhealthcr Modern Healthcare 10.87
32 @HealthITCentral Health IT Central 10.53
33 @MPOmagazine MPO Magazine 10.44
34 @Healthsaveblog Health Save Blog 10.38
35 @innova_scape InnovaScape 9.66
36 @standardnews Evening Standard 9.61
37 @digihealthnews Digital Health News 9.48
38 @BrighamWomens Brigham and Women’s 9.47
39 @HDMmagazine Health Data Mgmt 9.42
40 @GdnHealthcare Guardian Healthcare 9.35
41 @IrishTimes The Irish Times 8.27
42 @GMB Good Morning Britain 8.17
43 @HealthStandards Health Standards 8.08
44 @weekinpharma This Week In Pharma 7.87
45 @HCITExpert HealthCareIT Experts 7.81
46 @FashNerd FashNerd 7.43
47 @mHealthIntel mHealthIntelligence 7.34
48 @HealthAlrts Cynthia Roxbury 7.29
49 @DisruptionHub D/SRUPTION 6.84
50 @InformationAge Information Age 6.67

 

 

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At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Big DataVirtual RealityDigital Marketing) be sure to have a gander on our blog or why not propose some topics to us on twitter? We also build some very cool software to manage all of these influencers. Get a free demo today by clicking the button below!

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Are you influential in a certain topic area? Do you want to be more influential in new areas? We have launched a new global community of 100K+ social influencers and we’d love for you to join! Community is aimed at those who want to grow their influence and raise their profile among the people that matter.

What are the key benefits of joining Community?

  • Increased visibility with relevant brands
  • Insights into your social profile
  • Suggested key influencers to connect with
  • Opportunity to grow your influence

If this sounds like something you would be interested in, then why not spare 2 minutes to join Community for free?

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Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The individuals, brands and publications listed are undoubtedly influential when it comes to driving discussion around healthtech.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives measured as resonance (engagement). These calculations also take into account a user’s relevance (number of tweets on topic) and reach (number of followers). If you want to learn more, please read our article that outlines influencer identification.

Cover image designed by Freepik

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