The bulk of the world’s energy mix is made up by fossil fuels (coal, oil and gas). These fossil fuels produce carbon dioxide and other greenhouse gases which are the fundamental driver of climate change. Carbon emissions are not only causing environmental problems, but health problems as well. The World Health Organisation estimates that 7 million premature deaths are caused each year by air pollution.

Governments are committed to limiting the global temperature to a 2 degrees Celsius rise as part of  the Paris climate agreement. To achieve this would require a 75% decline in carbon emissions in industrial countries by 2050. This means the global energy sector is facing massive disruption at a huge pace and scale as the world shifts to less carbon-intensive energy. This will require a significant and concerted effort to transition our energy sources if we are to meet our global climate targets and avoid dangerous climate change.

 

World Energy Consumption

The challenge facing the energy sector is three fold. Not only do they need to reduce carbon emissions to address the risk of climate change, but they also need to ensure the world has access to affordable and reliable energy supplies, as well as dealing with the rise in global demand for energy which is expected to climb 25% by 2040.

We were really interested in finding out who the top social media influencers, brands and publications around the future of energy were, so we analysed over 238K posts 20th November 2017 – 18th January 2018 mentioning all the topics related to the future of energy – including but not limited to: biomass, clean energy, coal, decarbonization, electricity, energy efficiency, fossil fuels, fracking, gas, geothermal energy, hydroelectric energy, low-carbon energy, nuclear energy, oil, renewable energy, solar energy, tidal energy, wind energy, methane and green energy.

Accounts discussing these topics were then identified, categorized and added to our Influencer Relationship Management (IRM) software, where we created a list based on their future of energy posts over the last 12 months ranked on a combination of the 4 R’s (reach, relevance, resonance and reference).

TOP 100 INFLUENCERS

Below is a list of the top 50 Future of Energy influencers. If you want to see who ranks from 1-100 be sure to download the full report by clicking the download button below!

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Rank Twitter Handle Name Company Influencer Score
1 @NYGovCuomo Andrew Cuomo Democratic Party 100
2 @GovInslee Governor Jay Inslee Democratic Party 93.58
3 @OregonGovBrown Governor Kate Brown Democratic Party 82.83
4 @MikeBloomberg Mike Bloomberg Bloomberg 74.52
5 @billmckibben Bill McKibben 350.org 70.03
6 @bradplumer brad plumer New York Times 69.1
7 @elonmusk Elon Musk Tesla 65.81
8 @ristori20 Dominique Ristori European Commission 65.23
9 @drvox David Roberts Vox 63.63
10 @MarkRuffalo Mark Ruffalo Actor / Director / Activist 62.64
11 @DrSimEvans Simon Evans Carbon Brief 62.53
12 @Ed_Crooks Ed Crooks Financial Times 61.28
13 @IEABirol Fatih Birol IEA 60.97
14 @LeoDiCaprio Leonardo DiCaprio Actor and Environmentalist 55.84
15 @Sustainable2050 Kees van der Leun Navigant Energy 55.71
16 @JavierBlas2 Javier Blas Bloomberg 53.18
17 @algore Al Gore Democratic Party 51.22
18 @AmyAHarder Amy Harder Axios 48.53
19 @JasonBordoff Jason Bordoff Columbia University 47.31
20 @AssaadRazzouk Assaad Razzouk Sindicatum 47.07
21 @taykuy Taylor Kuykendall S&P Global Market Intelligence 45.4
22 @MAC_europa Miguel Arias Cañete European Commission 44.4
23 @jendlouhyhc Jennifer A. Dlouhy Bloomberg 44.36
24 @JoshFrydenberg Josh Frydenberg Liberal Party of Australia 42.9
25 @MassGovernor Charlie Baker Republican Party 42.87
26 @mzjacobson Mark Z. Jacobson Stanford University 41.94
27 @NYCMayor Bill de Blasio Democratic Party 41.64
28 @PiyushGoyal Piyush Goyal The Bharatiya Janata Party 40.31
29 @JayWeatherill Jay Weatherill Australian Labor Party 38.49
30 @dpradhanbjp Dharmendra Pradhan The Bharatiya Janata Party 38.06
31 @MattBeatonEEA Matt Beaton EEA 37.69
32 @StuartLWallace Stuart Wallace Bloomberg 36.1
33 @AriNatter Ari Natter Bloomberg 34.87
34 @MikeHudema Mike Hudema Greenpeace 34.71
35 @LFFriedman Lisa Friedman New York Times 34.65
36 @rkyte365 Rachel Kyte UN / SE For All 34.25
37 @SenSanders Bernie Sanders Independent 33.9
38 @tveitdal Svein T veitdal Klima 2020 32.21
39 @MLiebreich Michael Liebreich Bloomberg 31.61
40 @emorwee Emily Atkin The New Republic 31.31
41 @JKempEnergy John Kemp Reuters 31.26
42 @cohan_ds Daniel Cohan Rice University 31.08
43 @upendratripathy Upendra Tripathy International Solar Alliance 28.23
44 @CFigueres Christiana Figueres UNFCC 28.06
45 @ErikSolheim Erik Solheim UN Environment 27.59
46 @Jackthelad1947 John Pratt Blogger / Activist 27.31
47 @OilSheppard David Sheppard Financial Times 27.25
48 @energyenviro Lauri Kinnunen Energy & Enviro World 26.87
49 @ShellenbergerMD Mike Shellenberger Democratic Party 26.74
50 @CarlSiegrist Carl Siegrist IREC 26.61

MAPPING THE COMMUNITY

Below you can see a network map of the online clean energy conversations showing the number one influencer Andrew Cuomo at the centre. This map was created with our Influencer Relationship Management software (IRM). Be sure to click on the map to enjoy the full size network diagram in greater detail.

Onalytica The Future of Energy Top 100 Influencers Brands and Publications Network Map

 

Below is another network map of the smart cities conversations amongst the top future of energy influencers, showing the number one brand IEA at the centre. If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch!

Onalytica The Future of Energy Top 100 Influencers Brands and Publications Network Map

TOP 100 Brands

Below is a list of the top 50 future of energy brands. If you want to see who ranks from 1-100 be sure to download the full report by clicking the download button below!

Download The Full Report

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Rank Twitter Handle Name Influencer Score
1 @IEA IEA 100
2 @ENERGY Energy Department 94.54
3 @IRENA IRENA 82.51
4 @UNFCCC UN Climate Change 70.66
5 @NRDC NRDC 🌎 46.36
6 @Shell Shell 44.52
7 @SierraClub Sierra Club 41.23
8 @ClimateGroup The Climate Group 40.85
9 @COP23 COP23 40.42
10 @AWEA American Wind Energy 38.97
11 @Total Total 38.72
12 @Greenpeace Greenpeace 37.82
13 @EIAgov EIA 36.63
14 @NREL NREL 36.19
15 @ClimateReality Climate Reality 35.38
16 @SEforALLorg SEforALL 34.63
17 @EIB EIB – the EU bank 33.67
18 @RockyMtnInst Rocky Mountain Inst 33.08
19 @Energy4Europe Energy4Europe 30.2
20 @BerkeleyLab Berkeley Lab 29.97
21 @UNDP UN Development 29.56
22 @CEMSecretariat CEM Secretariat 28.92
23 @ren21 REN21 27.44
24 @ENGIEgroup ENGIE 27.07
25 @GreenBiz GreenBiz 26.86
26 @exxonmobil ExxonMobil 25.48
27 @Connect4Climate Connect4Climate 25.34
28 @ToSaveEnergy Alliance To Save Energy 25.18
29 @c40cities C40 Cities 24.62
30 @argonne Argonne National Lab 24.12
31 @C3E_EnergyWomen C3E Women in Energy 23.99
32 @ACEEEdc ACEEE 23.88
33 @Expo2017_Int EXPO 2017 Astana Int 23.66
34 @WBG_Energy World Bank Energy 23.56
35 @EBRD The EBRD 23.4
36 @EnvDefenseFund EDF 23.25
37 @CalEnergy CA Energy Commission 23.06
38 @NRGrenaissance Energy Renaissance 22.91
39 @ADB_HQ AsianDevelopmentBank 22.21
40 @BP_plc BP 21.54
41 @GE_Power GE Power 21.37
42 @NRDCEnergy NRDC Energy Team 20.59
43 @grist grist 20.4
44 @350 350 dot org 20.39
45 @EnergyCollectiv Energy Collective 20.27
46 @solarimpulse SOLAR IMPULSE 20.15
47 @Siemens_Energy Siemens_Energy 19.88
48 @EP_Industry ITRE Committee Press 19.51
49 @Pembina Pembina Institute 19.23
50 @BioenergyKDF BioenergyKDF 19.17

 

TOP 100 Publications

Below is a list of the top 50 future of energy publications. If you want to see who ranks from 1-100 be sure to download the full report by clicking the download button below!

Download The Full Report

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Rank Twitter Handle Name Influencer Score
1 @CarbonBrief Carbon Brief 100
2 @YaleE360 Yale Environment 360 83.58
3 @ClimateNexus Climate Nexus 68.89
4 @CeresNews Ceres 61.64
5 @BV Bloomberg View 58.61
6 @insideclimate InsideClimate News 58.57
7 @greentechmedia Greentech Media 52.53
8 @EcoWatch EcoWatch 48.48
9 @SolarEnergyNews Solar Energy News 46.49
10 @TriplePundit TriplePundit.com 39.5
11 @markets Bloomberg Markets 38.86
12 @edie edie.net 37.33
13 @EENewsUpdates E&E News 35.61
14 @Sierra_Magazine Sierra Magazine 34.36
15 @EURACTIV EURACTIV 33.72
16 @WorldResources World Resources Inst 32.61
17 @IIGCCnews IIGCC 31.93
18 @ABSCBNNews ABS-CBN News 28.42
19 @renew_economy RenewEconomy 26.35
20 @reNEWS_ reNEWS 26.31
21 @Biodiesel_Media NBB Comm Team 26.23
22 @EconomicTimes EconomicTimes 26.16
23 @WashTimes The Washington Times 25.49
24 @physorg_com Phys.org 24.32
25 @biofuelsmag Biofuels Int 22.95
26 @IndianExpress The Indian Express 22.77
27 @EnergyTomorrow EnergyTomorrow 21.01
28 @BiodieselMag Biodiesel Magazine 20.62
29 @BioenergyInfo Bioenergy Insight 20.38
30 @BBCBusiness BBC Business 19.7
31 @Justmeans Justmeans 19.64
32 @iaeaorg IAEA 18.96
33 @eaEnergyEU EURACTIV Energy 18.61
34 @PlattsOil Platts Oil 18.17
35 @adbioresources ADBA 16.69
36 @OGJOnline Oil & Gas Journal 16.55
37 @GineersNow GineersNow 16.15
38 @REWorld RenewableEnergyWorld 15.43
39 @SustainBrands Sustainable Brands 15.16
40 @the_ecologist The Ecologist 14.84
41 @EnergyAgNews Energy.AgWired 14.38
42 @EUSciComm EUSciComm 14.2
43 @NextNewsGenera1 NextNewsGeneration 13.69
44 @EnergyDemand Energy in Demand 13.27
45 @NYRenews NY Renews 13.02
46 @SolarIndustry Solar Industry 12.41
47 @Solar___Power Solar Power 12.06
48 @ecobusinesscom Eco-Business 11.99
49 @SemanticEarth 🌎 semanticearth.com 11.58
50 @EnergyLiveNews Energy Live News 11.56

 


At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Virtual Reality, Digital HealthDigital Marketing) be sure to have a gander on our blog or why not propose some topics to us on twitter?

Effective influencer marketing starts with identifying relevant influencers for your brand. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 500K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Our software enables you to identify influencers by topic, demographic or content and includes real-time tracking and measurement reporting to scale your influencer relations.

CLICK HERE FOR A FREE TRIAL!

Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion around the future of energy.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations also take into account a user’s relevance (number of tweets on topic), reach (number of followers) and reference (how often they are refenced by other influencers). If you want to learn more, please read our article that outlines How to identify your target influencers.