FinTech is a relatively new industry applying technology to improve financial activities. FinTech companies consist of both startups and established financial and technology companies trying to replace or enhance services provided by existing financial companies. Typical areas in which FinTech companies operate include online and mobile payments, alternative finance and financial management.

Investment into FinTech companies has risen dramatically from $2 Billion – $35 Billion since 2008, and is expected to reach $46 Billion in 2020 according to Statistica.


HOT TOPICS

We were really interested in seeing which topics associated with #FinTech received the most attention, so we analysed over 24.5M posts from 15th May 2017 – 15th May 2018, looking at social influence as well as authority by analysing how much influencers are referenced in online media, forums, blogs and YouTube content. These influencers were then added to our Influencer Relationship Management software (IRM) and this word cloud was created by measuring all the frequencies of all the keywords used in order to provide an accurate gauge of the conversation:

 

The most frequently mentioned topics by the top FinTech influencers were:

  1. FinTech
  2. Artifical Intelligence
  3. Blockchain
  4. Data Science
  5. InsurTech
  6. Bitcoin
  7. IoT
  8. Cybersecurity
  9. Digital Transformation
  10. Banking

We decided to delve into these topics further to uncover the top influencers in each of these 10 areas.


1. TOP FINTECH INFLUENCERS

Below is a list of the top 25 influencers discussing FinTech. If you want to see who ranks from 1-50 be sure to download the full report by clicking the download button below!

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Rank Twitter Handle Name Influencer Score
1 @SpirosMargaris Spiros Margaris 100
2 @psb_dc Theodora Lau 59
3 @DeepLearn007 AI 54.51
4 @JimMarous Jim Marous 54.51
5 @cgledhill Chris Gledhill 52.55
6 @sbmeunier Sebastien Meunier 50.41
7 @Chris_Skinner Chris Skinner 45.51
8 @BourseetTrading Anthony Schmitt 44.5
9 @MikeQuindazzi Mike Quindazzi 43.69
10 @jblefevre60 Jean-Baptiste Lefevre 33.58
11 @andi_staub Andreas Staub 33.25
12 @Fisher85M Michael Fisher 32.84
13 @evankirstel Evan Kirstel 31.71
14 @grattonboy Dean Anthony Gratton 31.63
15 @annairrera Anna Irrera 30.45
16 @BrettKing Brett King 30.04
17 @guzmand Danielle Guzman 28.96
18 @WFSULLIVAN3 Bill Sullivan 27.95
19 @VDombrovskis Valdis Dombrovskis 27.44
20 @FGraillot Florian Graillot 27.11
21 @obussmann Oliver Bussmann 26.94
22 @leimer Bradley Leimer 26.21
23 @TamaraMcCleary Tamara McCleary 25.51
24 @helene_wpli Helene Li 24.64
25 @CvNieuwenhuizen Cora van Nieuwenhuizen 23.37

 

2. TOP AI INFLUENCERS IN THE FINTECH COMMUNITY

 

Rank Twitter Handle Name Influencer Score
1 @SpirosMargaris Spiros Margaris 100
2 @MikeQuindazzi Mike Quindazzi 96.36
3 @elonmusk Elon Musk 86.8
4 @DeepLearn007 AI 76.42
5 @evankirstel Evan Kirstel 70.9
6 @JimMarous Jim Marous 70.51
7 @KirkDBorne Kirk Borne 57.57
8 @Ronald_vanLoon Ronald van Loon 52.77
9 @jblefevre60 Jean-Baptiste Lefevre 51.13
10 @psb_dc Theodora Lau 50.94
11 @andi_staub Andreas Staub 50.22
12 @ValaAfshar Vala Afshar 47.32
13 @TamaraMcCleary Tamara McCleary 45.02
14 @Fisher85M Michael Fisher 44.71
15 @BourseetTrading Anthony Schmitt 40.13
16 @ahier Brian Ahier 37.43
17 @sbmeunier Sebastien Meunier 36.38
18 @pierrepinna Pinna Pierre 35.67
19 @guzmand Danielle Guzman 34.45
20 @BrettKing Brett King 32.47
21 @alevergara78 Alejandro Vergara 32.2
22 @chboursin Christine Boursin 31.68
23 @stratorob Dr. Robin Kiera 31.45
24 @helene_wpli Helene Li 31.39
25 @a16z Andreessen Horowitz 30.97

 

3. TOP BLOCKCHAIN INFLUENCERS IN THE FINTECH COMMUNITY

 

Rank Twitter Handle Name Influencer Score
1 @SpirosMargaris Spiros Margaris 100
2 @BourseetTrading Anthony Schmitt 89.52
3 @TheStalwart Joe Weisenthal 85.91
4 @evankirstel Evan Kirstel 85.74
5 @sbmeunier Sebastien Meunier 82.12
6 @laurashin Laura Shin 81.02
7 @annairrera Anna Irrera 80.66
8 @starkness Elizabeth Stark 75.98
9 @JimMarous Jim Marous 75.87
10 @MikeQuindazzi Mike Quindazzi 75.82
11 @Fisher85M Michael Fisher 70.15
12 @jblefevre60 Jean-Baptiste Lefevre 67.63
13 @sytaylor Simon Taylor 67.52
14 @peterktodd Peter Todd 66.95
15 @niccary Nicolas Cary 62.94
16 @dtapscott Don Tapscott 61.63
17 @prestonjbyrne Preston Byrne 60.69
18 @ValaAfshar Vala Afshar 60.34
19 @obussmann Oliver Bussmann 56.93
20 @JacBurns_Comext Jacqueline Burns 56.64
21 @FEhrsam Fred Ehrsam 55.4
22 @dgwbirch Dave Birch 51.58
23 @thomaspower Thomas Power 50.72
24 @ethereumJoseph Joseph Lubin 50.46
25 @DeepLearn007 AI 50.33

 

 

4. TOP DATA SCIENCE INFLUENCERS IN THE FINTECH COMMUNITY

Below is a list of the top 25 influencers discussing data science in the FinTech community. If you want to see who ranks from 1-50 be sure to download the full report by clicking the download button below!

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Rank Twitter Handle Name Influencer Score
1 @timoreilly Tim O’Reilly 100
2 @Nouriel Nouriel Roubini 37.62
3 @SteveCase Steve Case 35.46
4 @tedcoine Ted Coiné 34.56
5 @WarrenWhitlock Warren Whitlock 33.89
6 @ShellyKramer Shelly Kramer 31.29
7 @ValaAfshar Vala Afshar 24.34
8 @joelcomm Joel Comm 23.6
9 @adamsconsulting Diana Adams 20.83
10 @evankirstel Evan Kirstel 20.31
11 @mathewi Mathew Ingram 19.86
12 @Timothy_Hughes Tim Hughes 19.49
13 @rwang0 R Ray Wang 19.48
14 @johnrampton John Rampton 18.63
15 @xeni Xeni Jardin 18.57
16 @MikeSchiemer Michael J. Schiemer 18.56
17 @jose_garde Jose Javier Garde 17.73
18 @BenedictEvans Benedict Evans 17.72
19 @GoogleExpertUK Susan Dolan 17.49
20 @StartupReport Kevin Steger 17.21
21 @avantgame Jane McGonigal 16.94
22 @TrippBraden Tripp Braden 16.11
23 @BrennerMichael Michael Brenner 15.84
24 @TheStalwart Joe Weisenthal 15.79
25 @TamaraMcCleary Tamara McCleary 15.59

 

5. TOP INSURTECH INFLUENCERS IN THE FINTECH COMMUNITY

 

Rank Twitter Handle Name Influencer Score
1 @jblefevre60 Jean-Baptiste Lefevre 100
2 @MikeQuindazzi Mike Quindazzi 85.36
3 @OttLegalRebels Marc R Gagné MAPP 28.78
4 @MCins_ Matteo Carbone 24.34
5 @JimMarous Jim Marous 23.88
6 @helene_wpli Helene Li 23.66
7 @Damien_CABADI Damien de France 22.6
8 @Ronald_vanLoon Ronald van Loon 22.18
9 @LouisSerge Louis-Serge 21.92
10 @SpirosMargaris Spiros Margaris 20.43
11 @sbmeunier Sebastien Meunier 19.66
12 @ImMBM Martin.B.Moeller 19.45
13 @BourseetTrading Anthony Schmitt 19.03
14 @evankirstel Evan Kirstel 17.87
15 @andi_staub Andreas Staub 17.8
16 @SabineVdL Sabine VanderLinden 17.41
17 @GhelaBoskovich Ghela Boskovich 16.2
18 @RichSimmondsZA Rich Simmonds 15.72
19 @albertogaruccio alberto garuccio 15.43
20 @charliehalkett Charlotte Halkett 15.14
21 @kuriharan Kohei Kurihara 14.97
22 @GoogleExpertUK Susan Dolan 14.88
23 @SusanneChishti Susanne Chishti 14.67
24 @TheMehulPatel Mike Patel 14.45
25 @antgrasso Antonio Grasso 14.24

 

MAPPING THE COMMUNITY

Below you can see a network map of the online #FinTech conversation. This map was created with our Influencer Relationship Management software (IRM). Be sure to click on the map to enjoy the full size network diagram in greater detail.

6. TOP BITCOIN INFLUENCERS IN THE FINTECH COMMUNITY

Below is a list of the top 25 influencers discussing bitcoin in the FinTech community. If you want to see who ranks from 1-50 be sure to download the full report by clicking the download button below!

Download The Full Report

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Rank Twitter Handle Name Influencer Score
1 @starkness Elizabeth Stark 100
2 @jack Jack Dorsey 77.08
3 @NeerajKA Neeraj K. Agrawal 51.59
4 @TheStalwart Joe Weisenthal 50.34
5 @joonian Wong Joon Ian 42.57
6 @kyletorpey Kyle Torpey 41.63
7 @TuurDemeester Tuur Demeester 41.27
8 @annairrera Anna Irrera 39.05
9 @Nouriel Nouriel Roubini 39.55
10 @SpirosMargaris Spiros Margaris 38.06
11 @rogerkver Roger Ver 38.63
12 @ReformedBroker Downtown Josh Brown 38.72
13 @iamjosephyoung Joseph Young 37.21
14 @nathanielpopper Nathaniel Popper 35.62
15 @laurashin Laura Shin 35.23
16 @VinnyLingham Vinny Lingham 34.94
17 @BourseetTrading Anthony Schmitt 33.46
18 @prestonjbyrne Preston Byrne 32.56
19 @izakaminska Izabella Kaminska 32.1
20 @dgwbirch Dave Birch 30.19
21 @BKBrianKelly Brian Kelly 30.05
22 @MikeQuindazzi Mike Quindazzi 29.39
23 @_Kevin_Pham Kevin Pham 29.1
24 @twobitidiot Ryan Selkis 27.86
25 @evankirstel Evan Kirstel 27.68

 

7. TOP IOT INFLUENCERS IN THE FINTECH COMMUNITY

 

Rank Twitter Handle Name Influencer Score
1 @SteveCase Steve Case 100
2 @WarrenWhitlock Warren Whitlock 95.49
3 @ShellyKramer Shelly Kramer 88.32
4 @Lord_Sugar Lord Sugar 80.1
5 @ValaAfshar Vala Afshar 69.97
6 @joelcomm Joel Comm 66.55
7 @adamsconsulting Diana Adams 58.8
8 @evankirstel Evan Kirstel 58.39
9 @rwang0 R Ray Wang 55.44
10 @Timothy_Hughes Tim Hughes 54.77
11 @johnrampton John Rampton 52.57
12 @xeni Xeni Jardin 52.3
13 @MikeSchiemer Michael J. Schiemer 52.3
14 @BenedictEvans Benedict Evans 49.94
15 @jose_garde Jose Javier Garde 49.72
16 @StartupReport Kevin Steger 48.51
17 @mikebutcher Mike Butcher 47.28
18 @TrippBraden Tripp Braden 45.42
19 @TamaraMcCleary Tamara McCleary 44.26
20 @mikko Mikko Hypponen 43.95
21 @teedubya Travis Wright 42.99
22 @dhinchcliffe Dion Hinchcliffe 42.36
23 @a16z Andreessen Horowitz 42.31
24 @KirkDBorne Kirk Borne 41.51
25 @charlesarthur Charles Arthur 40.3

 

8. TOP CYBERSECURITY INFLUENCERS IN THE FINTECH COMMUNITY

 

Rank Twitter Handle Name Influencer Score
1 @timoreilly Tim O’Reilly 100
2 @karaswisher Kara Swisher 46.74
3 @Nouriel Nouriel Roubini 37.68
4 @SteveCase Steve Case 35.51
5 @tedcoine Ted Coiné 34.6
6 @WarrenWhitlock Warren Whitlock 33.87
7 @ShellyKramer Shelly Kramer 31.26
8 @bfeld Brad Feld 26.08
9 @ValaAfshar Vala Afshar 24.26
10 @joelcomm Joel Comm 23.63
11 @adamsconsulting Diana Adams 20.75
12 @anandmahindra Anand Mahindra 20.65
13 @evankirstel Evan Kirstel 20.32
14 @mathewi Mathew Ingram 19.88
15 @Timothy_Hughes Tim Hughes 19.39
16 @rwang0 R Ray Wang 19.36
17 @johnrampton John Rampton 18.64
18 @xeni Xeni Jardin 18.59
19 @MikeSchiemer Michael J. Schiemer 18.57
20 @BenedictEvans Benedict Evans 17.7
21 @jose_garde Jose Javier Garde 17.64
22 @GoogleExpertUK Susan Dolan 17.5
23 @StartupReport Kevin Steger 17.23
24 @levie Aaron Levie 16.88
25 @mikebutcher Mike Butcher 16.82

 

9. TOP DIGITAL TRANSFORMATION INFLUENCERS IN THE FINTECH COMMUNITY

Below is a list of the top 25 influencers discussing digital transformation in the FinTech community. If you want to see who ranks from 1-50 be sure to download the full report by clicking the download button below!

Download The Full Report

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Rank Twitter Handle Name Influencer Score
1 @dhinchcliffe Dion Hinchcliffe 100
2 @MikeQuindazzi Mike Quindazzi 95.84
3 @helene_wpli Helene Li 93.96
4 @rwang0 R Ray Wang 85.11
5 @antgrasso Antonio Grasso 84.55
6 @JimMarous Jim Marous 84.17
7 @Ronald_vanLoon Ronald van Loon 83.77
8 @TamaraMcCleary Tamara McCleary 82.93
9 @evankirstel Evan Kirstel 82.58
10 @stratorob Dr. Robin Kiera 77.35
11 @Fisher85M Michael Fisher 74.53
12 @SpirosMargaris Spiros Margaris 64.86
13 @jblefevre60 Jean-Baptiste Lefevre 63.82
14 @cloudpreacher David Holm 55.84
15 @mclynd Mark Lynd 55.79
16 @psb_dc Theodora Lau 55.41
17 @guzmand Danielle Guzman 54.83
18 @danielnewmanUV Daniel Newman 51.33
19 @PetiotEric Eric Petiot 47.87
20 @Chris_Skinner Chris Skinner 46.26
21 @MattHancock Matt Hancock 45.35
22 @pierrepinna Pinna Pierre 44.87
23 @andi_staub Andreas Staub 44.13
24 @JacBurns_Comext Jacqueline Burns 43.97
25 @TopCyberNews Ludmila Morozova-Buss 42.58

 

10. TOP BANKING INFLUENCERS IN THE FINTECH COMMUNITY

 

Rank Twitter Handle Name Influencer Score
1 @richardbranson Richard Branson 100
2 @fredwilson Fred Wilson 27.37
3 @Nouriel Nouriel Roubini 23.04
4 @tedcoine Ted Coiné 21.16
5 @WarrenWhitlock Warren Whitlock 20.72
6 @ShellyKramer Shelly Kramer 19.11
7 @ValaAfshar Vala Afshar 14.79
8 @joelcomm Joel Comm 14.42
9 @evankirstel Evan Kirstel 12.1
10 @Timothy_Hughes Tim Hughes 11.85
11 @rwang0 R Ray Wang 11.77
12 @xeni Xeni Jardin 11.36
13 @dtapscott Don Tapscott 10.9
14 @BenedictEvans Benedict Evans 10.82
15 @jose_garde Jose Javier Garde 10.79
16 @GoogleExpertUK Susan Dolan 10.71
17 @StartupReport Kevin Steger 10.54
18 @TrippBraden Tripp Braden 9.82
19 @TheStalwart Joe Weisenthal 9.7
20 @mikko Mikko Hypponen 9.48
21 @teedubya Travis Wright 9.35
22 @paoloigna1 paolo ignazio marong 9.27
23 @a16z Andreessen Horowitz 9.2
24 @howardlindzon Howard Lindzon 9.18
25 @TamaraMcCleary Tamara McCleary 9.17

At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Virtual Reality, Digital HealthDigital Marketing) be sure to have a gander on our blog or why not propose some topics to us on twitter?

Effective influencer marketing starts with identifying relevant influencers for your brand. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 500K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Our software enables you to identify influencers by topic, demographic or content and includes real-time tracking and measurement reporting to scale your influencer relations.

CLICK HERE FOR A FREE TRIAL!

Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion around PropTech.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations also take into account a user’s relevance (number of tweets on topic), reach (number of followers) and reference (how often they appear in Twitter lists). If you want to learn more, please read our article that outlines influencer identification.


ABOUT THE AUTHORS

Joe Fields – Digital Marketing Manager at Onalytica

Joe runs the digital marketing campaigns at Onalytica to increase lead generation and drive sales. Specialities include content creation, social media advertising, engaging with audiences and building relationships with influencers, monitoring campaign performance and measuring success.

Nadia Nazarchevici – Insights Analyst at Onalytica

Nadia is an Insights Analyst at Onalytica. She helps brands implement their influencer marketing programs, and delivers valuable reports to help them measure performance.