Fintech is an economic industry composed of companies that use technology to make financial services more efficient. Fintech companies are generally startups trying to disintermediate incumbent financial systems and challenge traditional corporations that are less reliant on software.

Fintech funding in 2015 hit $19.1bn (up from $10bn in 2014), and the sector will exceed last year’s total by 36 percent if companies continue to raise money at the same rate as in the first quarter of 2016, according to a report from KPMG International and CB Insights.

WHAT ARE THE INFLUENCERS SAYING?

We reached out to some of the top influencers on our list to ask them for their views on fintech. We spoke to Spiros Margaris (#1), Jim Marous (#5), Oscar A Jofre (#7), Sebastien Meunier (#9) and David Brear (#10). Be sure to follow them to stay up to date on the best content and resources on Fintech!


Onalytica - Fintech Influencers Spiros Margaris Spiros Margaris – Founder of Margaris Advisory

“I strongly believe that the future of the financial technology (fintech) industry is as promising as ever, regardless of Britain’s decision to exit the European Union (Brexit) or any other stock market corrections to come. That does not mean that many start-ups will not disappear, be bought or merge with other companies along the way, but the fintech industry is here to stay. Besides, there will always be new entrepreneurs developing innovative start-ups that will change the financial industry for the better and positively disrupt the status quo. Of course, the Brexit situation will have serious consequences for many entrepreneurs but it also will help strong fintech start-ups in the United Kingdom and around the world to refocus and adjust to new situations. The saying “what doesn’t kill you makes you stronger” applies very much to the start-ups in this industry. The future of fintech is still unknown, thrilling and potentially wonderful. The industry offers possibilities we cannot currently imagine. We are living in very exciting times, when almost anything is possible if we work hard enough.”


Onalytica - Fintech and Blackchain top 200 influencers and brands - Jim MarousJim Marous – Owner of the Digital Banking Report and Co-Publisher of The Financial Brand

“While the partnership between Fintech and legacy banking organizations was the most mentioned trend in our ‘2016 Retail Banking Trends and Predictions’ report, I believe the most important component of digital banking transformation is to simplify and personalize the customer journey, removing friction and utilizing data to contextualize the banking experience. The consumer is no longer satisfied with firms that make buying or using a service difficult. The consumer wants their financial institution to be integrated into their daily lives and be easy to access, providing real-time advice that illustrates that their bank knows them, is looking out for them, and will reward them. The digital consumer is becoming impatient with financial organizations who know less about their goals and behavior than their online retailer. As legacy financial institutions decide between purchasing or partnering with fintech start-ups, developing digital capabilities internally or creating a platform for others to build digital banking solutions, it is time to move from hype to action.”


Onalytica - Fintech 2016 - Top 100 Influencers and Brands - Oscar-A. Jofre Jr.Oscar A Jofre – Founder of KoreConX

“Alternative Finance, and equity crowdfunding in particular has had an interesting year within the Fintech sector.  The excitement of the launch of Title III crowdfunding in the US was swiftly followed by the need for corrections.  Reports showed huge market growth globally, especially in Asia, and while the UK has led the way internationally, Brexit puts that in jeopardy.  But I think that alternative finance is borderless.  I think markets are global, and for better or worse, what happens in one affects another.  It’s a strike against isolationism, and a move towards a more integrated, egalitarian global economic future.”


Onalytica - Fintech and Blackchain top 200 influencers and brands - Sebastien MeunierSebastien Meunier – Management Consultant at Chappuis Halder & Co.

“Delivering successful Fintech innovation in large Financial Institutions is less about Business or Technology expertise and more about Culture and Mindset. Besides, the innovation impulsion should come from the top management.”


Onalytica - Fintech - Top 100 Influencers and Brands - David BrearDavid Brear – Co-Founder and CEO of 11:FS

“FinTech and Banking are at the precipice of signifiant and serious change. For decades, through limited competition and competitor direction, banks have had the ability to do nothing but this is no longer the case. New technology breaking through, whether that be AI, Chat Bots, Blockchain or new ways to develop core banking engines, are all having significant and serious movements in what the art of the possible is for banking. This coupled with new regulations, governmental pressure and a swathe of new FinTech companies taking advantage of these changes, means that banks need to act today to exist tomorrow.”


TOPIC ANALYSIS

We were interested in seeing which topics were most popular among the top fintech influencers, so we analysed their tweets and blogs from 1st January – 12th July 2016 and counted mentions of various topics associated with fintech, which we then used to create a topic share of voice chart.

Onalytica - Fintech 2016 top 100 influencers and brands Topic Share of Voice

It’s interesting to note that the most popular topic among the fintech influencers was Blockchain with a 28% share of voice, proving that the use of blockchain technology is leading the discussion and driving the most conversations among the top fintech influencers. Bitcoin was the 2nd most popular debate driver with 27%, followed by mentions of Startups with a 22% share of voice. Payments received an 7% share of voice, followed by Brexit with a 5% share of voice. Other frequently mentioned topics among the top influencers included Regulation / Policy, Customer Experiences, Mobile Payments, E-Commerce and IBM which all received a similar share of voice (ranging from 2-3%).


MAPPING THE COMMUNITY

We were very interested in seeing which fintech influencers and brands were leading the online discussion, so we analysed 1.2M+ tweets over the last 3 months mentioning the keyword: “fintech”. We then identified the top 100 most influential brands and individuals leading the discussion on Twitter. What we discovered was a very engaged community, with much discussion between individuals and brands. Below you can see a network map of the online conversation with the number 1 influencer Spiros Margaris at the centre. This map was created with our Influencer Relationship Management software (IRM). Be sure to click on the map to enjoy the full size network diagram in greater detail.

Onalytica - Fintech 2016 - Top 100 Influencers and Brands

Below you can see another network map created with our Influencer Relationship Management software (IRM) showing the number 5 brand Innovate Finance at the center and all the conversations to and from the influencers in their field. If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch!

Onalytica - Fintech 2016 - Top 100 Influencers and Brands network map innovate finance


TOP 100 INDIVIDUALS

We looked at all the individuals engaging on Twitter to bring you a list of the top influencers in fintech. Below is the top 50, if you want to see who ranks from 50-100 be sure to download the full report by clicking the download button below.

Download The Full Report

content_top_icon

 

Rank Twitter Handle Name Company Influencer Score
1 @SpirosMargaris Spiros Margaris Margaris Advisory 79.95
2 @cgledhill Chris Gledhill Secco Bank 56.54
3 @eileentso Eileen Burbidge Passion Capital 51.27
4 @FGraillot Florian Graillot AXA Strategic Ventures 38.93
5 @JimMarous Jim Marous Digital Banking Report 31.95
6 @kingofpayments Christopher Danvers American Airlines Federal Credit Union 30.66
7 @oscarjofre Oscar A Jofre Jr. KoreConX 30.22
8 @obussmann Oliver Bussmann Level39 29.41
9 @sbmeunier Sebastien Meunier Chappuis Halder & Co. 28.74
10 @davidbrear David M. Brear 11:FS 22.36
11 @CathyBessant Cathy Bessant Bank of America 22.02
12 @HBaldwinMP Harriett Baldwin Conservative Party 21.47
13 @leimer Bradley Leimer Santander 19.61
14 @robertoglezcano Roberto A. González San Pablo University 19.35
15 @Minh_Q_Tran Minh Q. Tran AXA Ventures 19.25
16 @OscarWGrut Oscar Williams-Grut Business Insider 18.6
17 @bernardmoon Bernard Moon SparkLabs Global Ventures 18.43
18 @Chris_Skinner Chris Skinner The Finanser 17.64
19 @rshevlin Ron Shevlin Cornerstone Advisors 17.44
20 @andi_staub Andreas Staub FehrAdvice & Partners AG 17.2
21 @ITredux Theo Priestley ITredux 17.09
22 @annairrera Anna Irrera Financial News 16.46
23 @ValaAfshar Vala Afshar Salesforce 15.69
24 @devie_mohan Devie Mohan Turya Collective 15.47
25 @andrewrsorkin Andrew Ross Sorkin The New York Times 15.35
26 @FinTechSummary Alex Nech FinTech Summary 13.95
27 @brettking Brett King Breaking Banks Radio 13.56
28 @WFSULLIVAN3 Bill Sullivan Capgemini 13.24
29 @SimonCocking Simon Cocking Irish Tech News 12.46
30 @davidjmaireles David J. Maireles Raisin GmbH 12.27
31 @howardlindzon Howard Lindzon Social Leverage 12.03
32 @johnrampton John Rampton Due.com 11.9
33 @Huynguyentrieu Huy Nguyen Trieu Citi 11.84
34 @SusanneChishti Susanne Chishti Fintech Circle 11.72
35 @JoshConstine Josh Constine TechCrunch 11.05
36 @jzaler Jason Zaler PwC 11.05
37 @RAlexJimenez Alex Jiménez Zions Bancorporation 10.9
38 @davemcclure Dave McClure 500 Startups 10.83
39 @Sam_L_Shead Sam Shead Business Insider 10.71
40 @amitTwitr Amit Goel Lets Talk Payments 10.58
41 @Zeth_Fintech Zeth Couceiro OPUS 10.38
42 @Barba_AB Robert Barba American banker 10.32
43 @dtapscott Don Tapscott The Tapscott Group 10.05
44 @_bmturner_ Matt Turner Business Insider 9.89
45 @JonMarino Jon Marino CNBC 9.86
46 @GCGodfrey Gemma Godfrey Moo.la 9.43
47 @PeterJeung Peter Jeung ICK International 9.36
48 @BarkowConsult Peter Barkow Barkow Consulting 9.08
49 @sytaylor Simon Taylor 11:FS 8.44
50 @MichaelKitces MichaelKitces Nerd’s Eye View 8.3

 

TOP 100 BRANDS

In the top 100 brands we can find a great selection of industry resources and news publications such as TechCrunch, CBInsights and 60 minutes, as well as industry heavyweights like Citi, KMPG and The World Economic Forum. Below is the top 50, be sure to download the report to get the full top 100 list, and see who are most the influential brands in fintech.

Download The Full Report

content_top_icon

 

Rank Twitter Handle Name Influencer Score
1 @TechCrunch TechCrunch 100
2 @CBinsights CB Insights 56.96
3 @60Minutes 60 Minutes 55.57
4 @Citi Citi 41.19
5 @InnFin Innovate Finance 40.29
6 @KPMG KPMG 39.71
7 @wef World Economic Forum 39.13
8 @fintechna FINTECHNA 37.08
9 @Finextra Finextra 35.67
10 @FT Financial Times 34.6
11 @StartUpRealTime StartUpNews 30.21
12 @Accenture Accenture 29.32
13 @BankingTechno Banking Technology 29.17
14 @tech_eu Tech.eu 29.09
15 @businessinsider Business Insider 28.33
16 @FinTechProfiles FinTech|VBProfiles 26.91
17 @CNBC CNBC 26.02
18 @PwC_UK PwC UK 24.96
19 @bankofengland Bank of England 24.71
20 @sbcFinTech Sbootcamp FinTech 23.36
21 @FINTECHCircle FINTECH Circle 22.99
22 @LetsTalkPaymnts Let’s Talk Payments 22.73
23 @AmerBanker American Banker 21.73
24 @money2020 Money20/20 20.32
25 @Entrepreneur Entrepreneur 19.77
26 @bitcoinagile BitcoinAgile 18.57
27 @Inc Inc. 18.04
28 @hmtreasury HM Treasury 18.02
29 @Breakingviews ReutersBreakingviews 17.44
30 @FinTechLab FinTech Lab 17.44
31 @SoFi SoFi 16.76
32 @TheFCA FCA 16.66
33 @RichtopiaCom Richtopia 16.22
34 @nextbank Next Bank 16.07
35 @nytimesbusiness NYT Business 15.29
36 @TechCityNews Tech City News 14.42
37 @FinancialBrand The Financial Brand 14.04
38 @siliconrepublic SiliconRepublic 13.87
39 @Partnership4NYC Partnership for NYC 13.67
40 @coindesk CoinDesk 13.17
41 @Benzinga Benzinga.com 12.99
42 @getmondo Mondo 12.9
43 @HollandFinTech Holland FinTech 12.47
44 @villagecapital Village Capital 12.27
45 @number26 NUMBER26 12.16
46 @techstars techstars 12.06
47 @500Startups 500 Startups 12.06
48 @TheFINTECHBook The FINTECH Book 11.99
49 @FintechCH Fintech Switzerland 11.7
50 @LBGDigi LBG Digital 11.59

 

At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Virtual Reality, Digital HealthDigital Marketing) be sure to have a gander on our blog or why not propose some topics to us on twitter? We also build some very cool software to manage all of these influencers. Get a free demo today by clicking the button below!

REQUEST A FREE DEMO

Are you influential in a certain topic area? Do you want to be more influential in new areas? We have launched a new global community of 100K+ social influencers and we’d love for you to join! Community is aimed at those who want to grow their influence and raise their profile among the people that matter.

What are the key benefits of joining community?

  • Increased visibility with relevant brands
  • Insights into your social profile
  • Suggested key influencers to connect with
  • Opportunity to grow your influence

If this sounds like something you would be interested in, then why not spare 2 minutes to join Community for free?

JOIN NOW!

Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion in digital transformation.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations also take ito account a user’s relevance (number of tweets on topic), reach (number of followers) and reference (how often they appear in Twitter lists). If you want to learn more, please read our article that outlines influencer identification.

Related Posts

Why B2B Brands Should do Influencer Marketing Influencer marketing as a term is being used copiously, particularly within the PR industry amongst B2C firms. However, many B2B brands are potentiall...
Water Security Influencers and Climate Change At Onalytica we identified the key climate change influencers when we produced the Climate Change: Top 100 Influencers and Brands report in December 2...
Mobile World Congress 2014 – Top Influencers... It's Day 3 of Mobile World Congress (MWC) 2014 in Barcelona, with the mobile industry's flagship annual event having seen a number of major announceme...
Future of Work: Top 100 Influencers and Brands The workplace is evolving, disruptive innovations are causing new industries to emerge and business models and management practices to change. Advance...