eSports is the name given to video game competitions where players play multiplayer video games in teams in front of a live audience. The most common video game genres associated with eSports are real-time strategy, fighting, first-person shooter (FPS), and multiplayer online battle arena (MOBA). Tournaments such as The International, The League of Legends World Championship, the Battle.net World Championship Series, the Evolution Championship Series, the Intel Extreme Masters, and the Smite World Championship provide both live broadcasts of the competition, and prize money and salaries to competitors. The global eSports business is now worth $892M and should exceed $1 billion some time next year, advertising and sponsorship accounts for 74% of all revenue.
WHAT ARE THE EXPERTS SAYING?
We reached out to some of the top influencers on our list to ask them for their views on eSports. We spoke to Kez Brown (#9), 大正桜@リンディス (#10), Karina Ziminaite (#12) Sergi Mesonero (#17) and Matthew Bradley (#25). Be sure to follow them to stay up to date on the best content and resources on eSports.
“I’ve been interested in eSports for the past few years but it’s only recently I’ve properly gotten into competing myself. Being signed to represent Manchester City this year will be my first proper test but it is a great opportunity for me. I think the eSports industry as whole is in a great position and something that is going to continue growing. At the moment Fifa as an eSport is slightly lagging behind other games
“As a journalist I find the esports universe vibrant and rich with so many stories to tell. In my opinion, it is essential to bring experience from the other ‘traditional’ fields such as business management, media, communication and marketing so it can be built into a powerful blend of interdisciplinary professionalism enriched with specific gaming and esports expertise. In esports we witness the manifest of passion, dedication and the unique phenomena of a new generation striving to compete and be the best outside the ‘real’ play fields. In most cases very young people are involved and I believe that it should be the goal of the industry around them to provide fair treatment, guidance and hereby ensure the healthy development of esports. This field has combined dreams, hard work, entertainment and a new avenue for new businesses to rise up in the last few years and I am convinced that it has a bright future.”
“During its first two decades of existence, eSports has developed as an internationally minded industry with a sophisticated global community. But once a certain critical mass of popularity has been reached in a territory, the demand for localized competitions and content, geographically bound and culturally relevant, will grow faster than the current demand for worldwide top-only competition. It’s the time for the development of regional and national-level scenes. This will come with increased professionalization of organizations, market consolidation and media involvement in the most developed markets.”
“For entrepreneurs there is a massive opportunity in the increasing professionalisation of eSports. The revenue streams from ‘sports’ as the general public knows them today are going to be transposed onto ‘eSports’ yielding opportunities from commerce to coaching”
We were interested in seeing which topics were spoken of the most in the context of eSports, so we analysed tweets and blogs from the top 100 influencers and brands between 1st January – 20th September 2016 and counted the number of times various topics were mentioned to created a topic share of voice:
At #1 is the topic YouTube with 19% share of voice, followed by the game genre Real-Time Strategy with a 13% share of voice. Microsoft received a 12% share of voice among the eSports influencers followed by conversations around Culture which received 10% share of voice. The gaming genre Fighting was next with 9%, followed by mentions of Xbox with 9% and Playstation with 8%. Twitch and Sony both received a 7% share of voice followed by the gaming conference E3 with a 6% share of voice.
MAPPING THE COMMUNITY
We were very interested in seeing which brand and individuals were leading the discussion around eSports, so we analysed over 269K tweets from 8th July – 29th August 2016 mentioning the key words: “eSports”. We then identified the top 100 most influential brands and individuals leading the discussion on Twitter. What we discovered was a very engaged community, with much discussion between individuals and brands. Below you can see a network map of the online conversation with number one individual, Revitalise at the centre. This map was created with our Influencer Relationship Management software (IRM). Be sure to click on the map to enjoy the full size network diagram in greater detail.
Below you can see another network map created with our Influencer Relationship Management software (IRM) showing the number 1 brand ESPN Esports at the centre and all the conversations to and from the influencers in their field. If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch!
TOP 100 INDIVIDUALS
We looked at all the individuals engaging on Twitter to bring you a list of the top influencers in eSports. Below is the top 50, if you want to see who ranks from 50-100 be sure to download the full report by clicking the download button below.
|Rank||Twitter Handle||Name||Influencer Score|
|2||@hiro_esports||H I R O||97.12|
|8||@JacobNWolf||Jacob ‘Brayll’ Wolf||34.24|
|11||@darinjk2||Darin @ ESPN Esports||27.45|
|21||@BearUNLV||Bear | TO @ #EVO2016||18.75|
|23||@StutteringCraig||Craig at E3||16.27|
|39||@progducto||Wynton prog Smith||11.25|
|50||@MrRyanMorrison||Video Game Attorney||8.64|
TOP 100 BRANDS
We also looked at all the brands engaging on Twitter to bring you a list of the top brands talking about eSPorts. Below is the top 50, if you want to see who ranks from 50-100 be sure to download the report to get the full top 100 list, and see who are most the influential brands in eSports.
|Rank||Twitter Handle||Name||Influencer Score|
|6||@CODWorldLeague||Call of Duty eSports||23.88|
|16||@VCFeSports||Valencia CF eSports||15.74|
|18||@DOTesports||Daily Dot Esports||15.39|
|34||@redbullesports||Red Bull eSports||11.91|
|37||@NiPGaming||NiP Gaming @#NiPZONE||10.96|
|38||@MultiGamingES||MultiGaming ® España||10.86|
|45||@esportsobserved||The Esports Observer||9.74|
At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Virtual Reality, Digital Health, Digital Marketing) be sure to have a gander on our blog or why not propose some topics to us on twitter? We also build some very cool software to manage all of these influencers. Get a free demo today by clicking the button below!
Are you influential in a certain topic area? Do you want to be more influential in new areas? We have launched a new global community of 100K+ social influencers and we’d love for you to join! Community is aimed at those who want to grow their influence and raise their profile among the people that matter.
What are the key benefits of joining community?
- Increased visibility with relevant brands
- Insights into your social profile
- Suggested key influencers to connect with
- Opportunity to grow your influence
If this sounds like something you would be interested in, then why not spare 2 minutes to join Community for free?
Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion around eSports.
The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations also take into account a user’s relevance (number of tweets on topic), reach (number of followers) and reference (how often they appear in Twitter lists). If you want to learn more, please read our article that outlines influencer identification.