Digital transformation is the term given to the transformation of business activities, processes and models to fully leverage the opportunities of new digital technologies. According to a recent report by the World Economic Forum, companies that have implemented digital technologies across their business are more successful in enhancing revenue sources, competing against digital natives and outperforming peers.

The internet, robotics, artificial intelligence and data analytics are dramatically altering today’s industries. These new technologies can effect an organisations operating model to the extent that it is no longer fit to serve its customers. This is why it is essential for businesses to adapt and evolve to enable new types of innovation and creativity and meet new demands. Microsoft for example have recently adopted a more scalable subscription based model, with an increased focus on mobile devices. By 2018, 67% of the CEOs of Global 2000 enterprises will have digital transformation at the center of their corporate strategy.

WHAT ARE THE INFLUENCERS SAYING?

We reached out to some of the top influencers on our list to ask them for their views on digital transformation. We spoke to Brian Solis (#1), Dion Hinchcliffe (#2), R “Ray” Wang (#6), Ronald van Loon (#7), Craig Brown PhD (#8), Mike Flache (#10), Bill Bunting (#11), Daniel Newman (#12), Tim Hughes (#15) and Ian Gertler (#18). Be sure to follow them to stay up to date on the best content and resources on digital transformation!


BOnalytica - Digital Transformation Top 100 Influencers and Brands - Brian Solisrian Solis – Principal Analyst, Altimeter Group, a Prophet Company and Author of X: The Experience When Business Meets Design

“Digital transformation is a movement progressing without a universal map to guide businesses through proven and productive passages. This leaves organizations pursuing change from a known, safe approach that correlates with “business as usual” practices. Operating within the confines of traditional paradigms without purpose or vision eventually challenges the direction, capacity, and agility for thriving in a digital economy.”


Onalytica - Digital Transformation Top 100 Influencers and Brands - Dion HinchcliffeDion Hinchcliffe – Chief Strategy Officer at 7Summits

“While many are focusing primarily on the technology changes required for digital transformation, it’s also vital that we don’t neglect the people dimension of what is one of the greatest shifts in business in recent history. Those who are prepared to continuously transform their business through the lens of what emerging technology makes possible while simultaneously educating, inspiring, empowering, and upskilling their workforce to lead change across the enterprise will create the best outcomes for themselves and their stakeholders. Today, making digital transformation successful and sustainable requires commitment to steady, ongoing yet adaptive change of nearly the entire organization.”


Onalytica - Digital Transformation Top 100 Influencers and Brands - R "Ray" Wang

R “Ray” Wang – Principal Analyst & Founder at Constellation Research

“We’ve seen 52% of the Fortune 500 get merged, acquired, and gone bankrupt since 2000.  In 2015, 55% of the Fortune 500 failed to make a profit.  The reality – digital darwinism is unkind to those who wait.  The winners built digital business models.  In fact, this is not a digital divide but a winner takes all market.   In this post-sale, on-demand, attention economy, digital transformation is more than a technology, shift, it’s about transforming business models and how we engage.  Success requires building trust and authenticity of the brand, designing business models to support the brand, and then building products, services, experiences, and outcomes that support the business models.  Successful organizations drive digital transformation from the board level on down.”


Onalytica - IoT, Big Data, Digital Transformation - Top 100 Influencers and Brands - Ronald van LoonRonald van Loon, Director Adversitement

“Digital technology – in particular the internet, mobile tech and Internet of Things – has changed and will change our lives drastically. Think about a few things in your daily life right now you interact with daily. They could be your phone, your desktop, your watch, your car, your refrigerator, your garage door opener…you get the idea. All these things will be connected and generate data in the coming years. The impact that data has and will have on customer experience, business models and industries is tremendous. As a result, many companies are searching for the best way to create a sustainable competitive advantage from data. This all starts with customer-centricity and relevance. Therefore, a Customer Centric Digital Transformation is essential for organizations to be successful in this era.”


Onalytica - Digital Transformation Top 100 Influencers and Brands - Craig Brown PhD

Craig Brown PhD – Big Data SME & Technical Architect

“Digital Transformations involve so much more than the digital (Technology) Component.  I see the biggest mistakes made by organizations, undergoing the digital transformation when more emphasis is placed on the technology side and not enough on the planning and strategy. Scope is the key to developing a successful digital transformation strategy, wrapped around some well thought out organization objectives.  Requiring the business involvement on the development of these objectives helps with determining the right strategy.  This also helps identify needed/missing skills.  Digital transformation is not an overnight process so it is important that the organization commit, not only to the element of change but also to seizing the learning opportunities, that will present themselves. Digital transformations come with risks that can truly impact its success within the organization.  The digital transformation process will need to be led by the technological experts and business leaders. It’s important that the digital transformation stakeholders properly set and maintain expectations throughout this journey.”


Onalytica - Digital Transformation Top 100 Influencers and Brands - Mike FlacheMike Flache – Business Angel & Investor

“No doubt, the transition from Analog to Digital could be a long march, because it’s more than just a technology issue. It’s also about a clear strategy aligned closely to market needs, streamlined processes, and above all open-minded and competent people. Companies who are willing to understand that these key factors need to be in line for a successful business transformation, will enjoy fundamental advantages over competitors that do not – from creating new business models and profit streams to building a decision-oriented agile organization.”


Onalytica - Digital Health, Digital Transformation 2016 Top 100 Influencers and Brands - Bill BuntingBill Bunting – Director, Healthcare Solutions at EMC

“Digital transformation is no longer a buzzword – it’s reality. Consumers have increasingly become more mobile, more connected, and more centered around the concept of ‘me.’ They thrive off of innovation and crave ‘what’s next,’ and the pace of change is accelerating as a result. At the same time, traditional businesses are turning a blind eye toward the future. They are being disrupted as digital and data-driven companies capitalize on consumer demand and niche growth markets. Uber and Airbnb are no longer the anomaly; they are the standard example of what happens when you don’t stop to see what is happening around you and correct course to remain relevant.”


Onalytica - Digital Transformation Top 100 Influencers and Brands - Daniel Newman

Daniel Newman – CEO at Broadsuite Media Group, Author of Evolve: Marketing (^as we know it) is Doomed

“For too long businesses have tried to solve the digital transformation challenge by throwing technology at people problems. I believe we need to look at Digital Transformation a little bit differently if we want to successfully inspire our businesses to transform, innovate and disrupt in our respective industries. In its simplest form, Digital is technology and transformation is people. Therefore, the companies that will see the greatest results in the age of rapid technological change will be those that can create the most adaptable culture. This adaptability will allow organizations to fail faster and succeed sooner. In the end, digital transformation is about figuring out how to create a culture that can utilize the power of technology to create happier customers and more engaged employees.”


Onalytica - Social Selling, Digital Transformation 2016 Top 100 Influencers and Brands - Tim Hughes Tim Hughes – Co-Founder – Digital Leadership Associates

“The term Digital Transformation seems to have become the all encompassing term for transformation within organisation.  Digital is really about the IT systems, where as, real transformation is people and behaviour change to make the transition to social based processes.  This is where the real value and competitive advantage can be obtained for companies.  So where in the past we looked at people, process and technology, we now review people, processes, technology and social.


Onalytica - Digital Transformation Top 100 Influencers and Brands - Ian Gertler

Ian Gertler – Marketing Evangelist, Digital Transformation at Progress

“Digital transformation is about connecting the dots between people, processes and technology to enable and enhance the experiences of customers, team members, partners, citizens, communities and other constituents. Digital will touch every organization in some way, although best practices, adoption and integration remain fairly fragmented. Regardless of your digital transformation strategy and actions, it’s important to acknowledge: 1) digital as a strategic and tactical differentiator; 2) more empowered consumers with rising expectations, and 3) the need for efficiency, productivity and engaged teams.


MAPPING THE COMMUNITY

We were very interested in seeing which content marketing influencers and brands were leading the online discussion, so we analysed 338K+ tweets over the last 3 months mentioning the keywords: “digital transformation” OR digitaltransformation. We then identified the top 100 most influential brands and individuals leading the discussion on Twitter. What we discovered was a very engaged community, with much discussion between individuals and brands. Below you can see a network map of the online conversation with the number 1 brand Cisco at the centre. This map was created with our Influencer Relationship Management software (IRM). Be sure to click on the map to enjoy the full size network diagram in greater detail.

Onalytica - Digital Transformation Top 100 Influencers and Brands - Network Map Cisco

Below you can see another network map created with our Influencer Relationship Management software (IRM) showing the number 1 influencer Brain Solis at the center and all the conversations to and from the influencers in his field. If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch!

Onalytica - Digital Transformation Top 100 Influencers and Brands - Network Map - Brian Solis


 

TOPIC ANALYSIS

We were interested in seeing which topics were most popular among the top digital transformation influencers, so we analysed their tweets and blogs from 1st January – 5th July 2016 and counted mentions of various topics associated with digital transformation, which we then used to create a topic share of voice chart.

Onalytica - Digital Transformation - Top 100 Influencers and Brands - Topic Share of Voice

 

It’s interesting to note that the most popular topic among the virtual reality influencers was IoT with a 28% share of voice, proving that the internet of things and connectivity is leading the discussion and driving the most conversations among the top influencers. Big Data was the 2nd most popular debate driver with 23%, followed by mentions of Cloud with 14%. Innovation and Devops bothe received a similar share of voice.  M2M was the 6th most popular topic among the digital transformation influencers with a 4% share of voice, followed by Strategy, CIOAgile and Connected.


TOP 100 INDIVIDUALS

We looked at all the individuals engaging on Twitter to bring you a list of the top influencers in digital transformation. Below is the top 50, if you want to see who ranks from 50-100 be sure to download the full report by clicking the download button below.

Download The Full Report

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Rank Twitter Handle Name Company Influencer Score
1 @briansolis Brian Solis Altimeter Group 82.65
2 @dhinchcliffe Dion Hinchcliffe 7Summits 55.92
3 @robertllewellyn Rob Llewellyn CXO Transform 51.28
4 @rohit_ghai Rohit Ghai EMC 50.04
5 @Krista_IDC Krista Collins IDC Canada 40.63
6 @rwang0 R Ray Wang (王瑞光) Constellation Research 39.48
7 @Ronald_vanLoon Ronald van Loon Adversitement 33.96
8 @craigbrownphd Craig Brown, Ph.D. craigbrownphd.com 31.12
9 @satyanadella Satya Nadella Microsoft 26.29
10 @mikeflache Mike Flache M. Flache 25.69
11 @WTBunting Bill Bunting EMC 24.04
12 @danielnewmanUV Daniel Newman Broadsuite Media Group 23.81
13 @ShellyKramer Shelly Kramer V3B 22.89
14 @cc_mclaughlin Chris McLaughlin EMC 22.01
15 @Timothy_Hughes Tim Hughes Digital Leadership Associates 20.62
16 @ValaAfshar Vala Afshar Salesforce 19.9
17 @evankirstel Evan Kirstel Penguin Strategies 18.9
18 @IanGertler Ian Gertler Progress 18.67
19 @geoff_deweaver Geoff De Weaver Geoff De Weaver Inc. 17.9
20 @evanderburg Eric Vanderburg JurInnov Ltd 16.57
21 @rautsan Sandeep Raut Syntel 15.88
22 @roomeezon Imran Hafeez Panhwar Government of Pakistan 14.95
23 @thebrandbuilder Olivier Blanchard OABC 14.89
24 @maggiefox Maggie Fox SAP 14.4
25 @gleonhard Gerd Leonhard FuturistGerd.com 13.68
26 @KirkDBorne Kirk Borne Booz Allen Hamilton 13.6
27 @RichSimmondsZA Rich Simmonds richsimmondsza.com 13.09
28 @lisabriercliffe Lisa B Briercliffe Associates 12.94
29 @iSocialFanz Brian Fanzo iSocialFanz 12.89
30 @NormanBuffong Norman Buffong Norman Buffong 12.89
31 @RobertoVjlla Roberto Villa IBM 12.46
32 @mADtivity Stan Weitzman mADtivity 12.41
33 @holgermu Holger Mueller Constellation Research 12.29
34 @simonlporter SimonPorter IBM 11.31
35 @mkrigsman Michael Krigsman CxO Talk 10.56
36 @TamaraMcCleary Tamara McCleary TamaraMcCleary.com 10.5
37 @LOMBARDI_GLORIA Gloria Lombardi MARGINALIA 10.48
38 @fcc_cio David A. Bray Federal Communications Commission 10.36
39 @gezgintrk Engin Dikmen EDS BİLİŞİM 10.09
40 @joancarbonell Joan Carbonell joancarbonell.com 9.78
41 @London_Lady Lisa Pattenden Social Helping Hand 9.69
42 @IrishSmiley Frederique Murphy Mountain Moving Mindset 9.66
43 @GordonTredgold Gordon Tredgold Leadership Principles LLC 9.62
44 @tommytrc thomas clifford JP Graphics 9.39
45 @SeverineLienard Severine Lienard IBM 9.12
46 @The_Digital_COO Rob Price Worldline 9.11
47 @alevit Alexandra Levit AlexandraLevit.com 8.77
48 @debraruh Debra Ruh Ruh Global 8.77
49 @walsh_ Paul J. Walsh Omniscient Technology Group 8.72
50 @pauldaugh Paul Daugherty Accenture 8.68

 

TOP 100 BRANDS

In the top 100 brands we can find a great selection of big tech companies like Cisco, IBM and EMC, as well as industry resources such as CIO Insight and CMS Wire. Below is the top 50, be sure to download the report to get the full top 100 list, and see who are most the influential brands in digital transformation.

Download The Full Report

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Rank Twitter Handle Name Influencer Score
1 @Cisco Cisco 90.13
2 @IDC IDC 44.94
3 @Capgemini Capgemini 24.84
4 @IBM IBM 22.58
5 @AccentureDigi Accenture Digital 21.71
6 @mitsmr MITSloan Mgmt Review 20.78
7 @AccentureTech Accenture Technology 19.87
8 @MicrosoftIndia Microsoft India 18.5
9 @CIOInsight CIO Insight 18.2
10 @IBMSAPAlliance IBM and SAP Alliance 17.88
11 @Accenture Accenture 17.77
12 @altimetergroup altimetergroup 16.2
13 @cmswire CMSWire.com 15.93
14 @recuweb recuweb.com 15.49
15 @ProgressSW Progress 15.37
16 @SYSCONtv SYSCONtv 14.18
17 @idccanada IDC Canada 14.11
18 @itknowingness IT Knowingness 13.88
19 @Cognizant Cognizant 13.24
20 @Ulitzer Ulitzer.com 12.04
21 @DocuSign DocuSign 11.63
22 @ModernBizIN Modern Business 11.37
23 @AppitySnacks Appity Snacks 11.23
24 @CRM_CWS_Cloud CRM_CWS_Cloud 11.22
25 @AvanadeInc Avanade Inc. 11.19
26 @IoTJournal IoT Journal 11.05
27 @Atos Atos 10.97
28 @entensive Entensive 10.68
29 @ProphetBrand Prophet 10.66
30 @biconnections BIconnections 10.48
31 @CXOTalk CXOTalk 10.42
32 @OpenText OpenText 10.09
33 @Huawei Huawei Technologies 9.79
34 @TVSNext Mobile IOT Analytics 9.74
35 @ClickZ ClickZ 9.57
36 @BMCSoftware BMC Software 9.51
37 @EMCdocumentum EMC Documentum 9.45
38 @TechXB Tech XB 9.14
39 @StartUpRealTime StartUpNews 9.06
40 @DigiLeaders Digital Leaders 9.05
41 @sendthruhq SendThru 9.04
42 @TheIoT Internet of Things 9
43 @Tech_Sharer TechSharer 8.87
44 @BeingExample Being Example 8.86
45 @Philips Philips 8.84
46 @7wData 7wdata 8.72
47 @CAinc CA Technologies 8.64
48 @OnlineRetail Online Retail 8.62
49 @SAPInMemory SAP HANA 8.6
50 @tvsnext DIGITAL TECHNOLOGY 8.56

 

At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Virtual Reality, Digital HealthDigital Marketing) be sure to have a gander on our blog or why not propose some topics to us on twitter? We also build some very cool software to manage all of these influencers. Get a free demo today by clicking the button below!

REQUEST A FREE DEMO
 

Are you influential in a certain topic area? Do you want to be more influential in new areas? We have launched a new global community of 100K+ social influencers and we’d love for you to join! Community is aimed at those who want to grow their influence and raise their profile among the people that matter.

What are the key benefits of joining community?

  • Increased visibility with relevant brands
  • Insights into your social profile
  • Suggested key influencers to connect with
  • Opportunity to grow your influence

If this sounds like something you would be interested in, then why not spare 2 minutes to join Community for free?

JOIN NOW!

Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion in digital transformation.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations also take ito account a user’s relevance (number of tweets on topic), reach (number of followers) and reference (how often they appear in Twitter lists). If you want to learn more, please read our article that outlines influencer identification.

 
Vector illustration credit: Vecteezy

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