Digital transformation is the term given to the transformation of business activities, processes and models to fully leverage the opportunities of new digital technologies. The aim of integrating digital technology into all areas of a business is to improve operations and how they deliver value to customers, employees, suppliers, partners and stakeholders. This can often necessitate a cultural change and a change in leadership in order to encourage innovation and new business models.

One forecast by IDC predicted that worldwide spending on digital transformation technologies is expected to be nearly $1.3 trillion in 2018, an increase of 16.8% over the $1.1 trillion spent in 2017. The manufacturing industry is expected to see a large proportion of this investment. Other industries that are also forecast to see significant investment include professional services and transportation. The industries that are expected to see the greatest level of growth are Construction, Retail and Healthcare.

With efficiency, profitability and improved customer experience at its core, digital transformation is an essential part of every organisation’s strategy. For that reason we were compelled to conduct this research identifying the top social influencers, brands and publications driving the digital transformation conversation. We looked at social topical influence as well as topical authority by analyzing both their social engagement on Twitter and how much influencers were referenced in association with digital transformation on Twitter, Instagram, Facebook, YouTube, Forums, Blogs, News and Tumblr content.


TOPICAL ANALYSIS

We were really interested in seeing which topics received the most attention among the digital transformation community, so we analysed all the conversations among the top influencers from 1st January – 8th March 2018 and measured the frequencies of all the keywords used in order to create this word cloud:

Onalytica Digital Transformation 2018 Top 100 Influencers, Brands and Publications Word Cloud

 

Conversations around digital transformation can be broad in nature; varying in content depending on the type of industry being discussed as well as the subject discussing it. Nonetheless, we find there are recurring themes within the social activity of the top brands, influencers and publications engaging on the topic. At the forefront of the conversation are the tools and processes involved in the digitisation of industries; mentions of artificial intelligence and machine learning practices are deeply embedded in discussions and build the foundations for wider debates on the future of digital transformation.

However, there are also themes which are less broad in nature standing out in the top conversations. Bitcoin, for example, has been a prominent topic of focus for influencers as its blockchain technology is seen to have partly solved some of the immediate issues of digital economies. This brings about another key theme that defines the social conversations around digital transformation, which is centred around digital and cyber security. Influencers engage on debates around current data security among tech leaders, organisations and cloud platforms such as AWS and Azure.

Finally, the digital transformation community is defined by its readiness to engage offline as well as online. This is demonstrated by the various events which stand out in the wordcloud; which include the recent CES event which took place in Las Vegas as well as the World Economic Forum’s annual meeting and the Mobile Word Congress.


TOP 100 INFLUENCERS

Below is a list of the top 50 digital transformation influencers. If you want to see who ranks from 1-100 be sure to download the full report by clicking the download button below!

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Rank Twitter Handle Name Company Influencer Score
1 @satyanadella Satya Nadella Microsoft 100
2 @briansolis Brian Solis Altimeter 95.47
3 @rwang0 R Ray Wang Constellation Research 92.21
4 @dhinchcliffe Dion Hinchcliffe Constellation Research 77.25
5 @TheEbizWizard Jason Bloomberg Intellyx 72.34
6 @schmarzo Bill Schmarzo Dell EMC 66.48
7 @MikeQuindazzi Mike Quindazzi PwC 65.64
8 @Bob_Hetu Robert Hétu Gartner 60.86
9 @TamaraMcCleary Tamara McCleary Thulium 56.46
10 @danielnewmanUV Daniel Newman Futurum Research 53.05
11 @timoreilly Tim O’Reilly O’Reilly Media 52.08
12 @antgrasso Antonio Grasso Digital Business Innovation Srl 50.35
13 @Timothy_Hughes Tim Hughes Digital Leadership Associates 49.37
14 @ValaAfshar Vala Afshar Salesforce 44.53
15 @JimLundy Jim Lundy Aragon Research 42.88
16 @Ronald_vanLoon Ronald van Loon Adversitement 39.36
17 @rautsan Sandeep Raut NIIT Technologies 35.89
18 @mkrigsman Michael Krigsman CXOTALK 33.54
19 @iSocialFanz Brian Fanzo iSocialFanz 33.27
20 @Fisher85M Michael Fisher Whitcraft Group 32.92
21 @JimMarous Jim Marous Digital Banking Report 31.7
22 @fgens Frank Gens IDC 31.44
23 @PetiotEric Eric Petiot 2 startups 31.01
24 @psb_dc Theodora Lau Unconventional Ventures 29.15
25 @fjeronimo Francisco Jeronimo IDC 29.07
26 @caspender Andrew Spender Gartner 28.64
27 @cloudpreacher David Holm Xplorico 27.65
28 @marksmithvr Mark Smith Ventana Research 27.07
29 @WSWMUC Wilko S. Wolters d2twelve 26.25
30 @Tiffani_Bova Tiffani Bova Salesforce 25.68
31 @holgermu Holger Mueller Constellation Research 24.76
32 @dez_blanchfield Dez Blanchfield Starboard IT 24.64
33 @matteastwood Matt Eastwood IDC 24.58
34 @KirkDBorne Kirk Borne Booz Allen Hamilton 24.57
35 @LouisSerge Louis-Serge Real del Sarte YLFLY 24.29
36 @jblefevre60 Jean-Baptiste Lefevre BNP Paribas 23.94
37 @bryankramer Bryan Kramer PureMatter 23.77
38 @SpirosMargaris Spiros Margaris Margaris Advisory 23.63
39 @guzmand Danielle Guzman Mercer 23.3
40 @GlenGilmore Glen Gilmore Gilmore Business Network 22.14
41 @simonlporter Simon Porter The Workforce Institute 21.88
42 @BrunoGebarski Bruno Gebarski Vision 2021 21.84
43 @2morrowknight Sean Gardner World Communication Forum 19.54
44 @helene_wpli Helene Li BNP Paribas 19.39
45 @NigelFenwick Nigel Fenwick Forester 19.31
46 @geoff_deweaver Geoff De Weaver Geoff De Weaver Inc. 19.15
47 @adamsconsulting Diana Adams Adams Consulting Group 18.78
48 @jill_rowley Jill Rowley Marketo 18.45
49 @akwyz Antonio Vieira Santos Atos 17.65
50 @sbmeunier Sebastien Meunier Chappuis Halder & Co. 17.22

 

MAPPING THE COMMUNITY

Below you can see a network map of the online digital transformation conversations showing the number two influencer Brian Solis at the centre. This map was created with our Influencer Relationship Management software (IRM). Be sure to click on the map to enjoy the full size network diagram in greater detail.

Onalytica Digital Transformation 2018 Top 100 Influencers, Brands and Publications Network Map Brian Solis

Below is another network map of the digital transformation conversation showing the number one brand IDC at the centre. If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch!

Onalytica Digital Transformation Top 100 Influencers, Brands and Publications Network Map IDC


TOP 100 Brands

Below is a list of the top 50 digital transformation brands. If you want to see who ranks from 1-100 be sure to download the full report by clicking the download button below!

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Rank Twitter Handle Name Influencer Score
1 @IDC IDC 100
2 @Microsoft Microsoft 80.21
3 @McKinsey McKinsey & Company 79.86
4 @McKinsey_MGI McKinsey Global Inst 76.05
5 @Five9 Five9 67.66
6 @Gartner_inc Gartner 65.39
7 @SAP SAP 62.46
8 @forrester Forrester 51.8
9 @Accenture Accenture 47.99
10 @IBM IBM 41.58
11 @DellEMC Dell EMC 39.8
12 @Oracle Oracle 36.76
13 @IDC_EMEA IDC EMEA 33.5
14 @VMware VMware 30.58
15 @ipfconline1 ipfconline 30.49
16 @SAPLeonardo SAP Leonardo 30.3
17 @Cisco Cisco 26.72
18 @CloudExpo CloudEXPO ® 25.62
19 @UtarSystems UtarSystems 23.06
20 @PwC PwC 22.72
21 @GE_Digital GE Digital 22.27
22 @MSFT_Business Microsoft in Business 20.46
23 @constellationr Constellation R 20.26
24 @Capgemini Capgemini 19.95
25 @HPE HPE 17.28
26 @Huawei Huawei Technologies 16.85
27 @DellTech Dell Technologies 16.72
28 @makeinindia Make in India 16.33
29 @MITSloan MIT Sloan School of Management 16.18
30 @AccentureTech Accenture Technology 14.4
31 @MuleSoft MuleSoft 14.27
32 @nokia Nokia 14.22
33 @Wipro Wipro Limited 14.16
34 @InsightBrief InsightBrief 13.37
35 @radius Radius 13.34
36 @ThingsExpo @ThingsEXPO 13.27
37 @AccentureACTIVE AccentureInteractive 13.11
38 @Atos Atos 13.09
39 @MIT_CISR MIT CISR 13.01
40 @altimetergroup altimetergroup 12.56
41 @WiproDigital Wipro Digital 12.25
42 @Siemens Siemens 12.19
43 @SAPHybris SAP Hybris 11.88
44 @Cognizant Cognizant 11.75
45 @FinancialBrand The Financial Brand 11.69
46 @EYnews EY 11.58
47 @TVSNext TVS Next 11.34
48 @pega Pegasystems 10.9
49 @Appian Appian 10.67
50 @Ovum Ovum 10.39

 


TOP 100 PUBLICATIONS

Below is a list of the top 50 digital transformation publications. If you want to see who ranks from 1-100 be sure to download the full report by clicking the download button below!

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Rank Twitter Handle Name Influencer Score
1 @CIOonline CIO.com 100
2 @mitsmr MITSloan Mgmt Review 81.14
3 @ZDNet ZDNet 62.84
4 @Adweek Adweek 47.64
5 @TechNative TechNative 47.54
6 @TechRepublic TechRepublic 40.43
7 @EconomicTimes EconomicTimes 34.79
8 @stratandbiz strategy+business 33.98
9 @MSFTnews Microsoft News 33.65
10 @TimesNow TIMES NOW 33.24
11 @digitalistmag Digitalist Magazine 29.5
12 @Inc Inc. 27.1
13 @SAPPHIRENOW SAPPHIRE NOW 26.12
14 @ComputerWeekly ComputerWeekly 25
15 @vmwarenews VMware News 19.93
16 @vmblog VMBlog 19.86
17 @IoTJournal IoT Journal 18.7
18 @awwebinars Adweek Webinars 18.06
19 @InformationAge Information Age 16.66
20 @cmswire CMSWire.com 16.23
21 @forbes_india Forbes India 15.83
22 @CMO_com CMO.com 13.72
23 @TechNativeWire TechNative Wire 13.16
24 @socialmedia2day Social Media Today 12.22
25 @fintechna FINTECHNA 12.12
26 @EntMagazineME Entrepreneur ME 11.36
27 @HPE_News HPE News 10.99
28 @ClickZ ClickZ 10.78
29 @itknowingness IT Knowingness 10.66
30 @orangebusiness Orange Business Services 10.18
31 @Irish_TechNews Irish Tech News 10.04
32 @cfo CFO 9.65
33 @Which50 Which-50 9.32
34 @SAPhightech SAP High Tech 9.01
35 @MarketingWeekEd Marketing Week 8.99
36 @digitaljournal Digital Journal 8.9
37 @TheIoT Internet of Things 8.17
38 @CIOInsight CIO Insight 8.07
39 @TechEcon Tech Economy 7.77
40 @cbronline CBROnline.com 7.61
41 @whartonknows Knowledge@Wharton 7.6
42 @siliconrepublic SiliconRepublic 7.27
43 @CStoreNews_ C-Store News 6.94
44 @eni eni.com 6.67
45 @CIOdive CIO Dive 6.42
46 @Finextra Finextra 6.24
47 @SupplyChainD Supply Chain Digital 6.08
48 @elearnindustry eLearning Industry 6.01
49 @TheManufacturer The Manufacturer 5.63
50 @itworldca IT World Canada 5.54

 


At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Virtual Reality, Digital HealthDigital Marketing) be sure to have a gander on our blog or why not propose some topics to us on twitter?

Effective influencer marketing starts with identifying relevant influencers for your brand. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 500K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Our software enables you to identify influencers by topic, demographic or content and includes real-time tracking and measurement reporting to scale your influencer relations.

CLICK HERE FOR A FREE TRIAL!
Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion around the future of energy.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations also take into account a user’s relevance (number of tweets on topic), reach (number of followers) and reference (how often they are refenced by other influencers). If you want to learn more, please read our article that outlines How to identify your target influencers.