We’re back with content marketing! After our initial post on content marketing influencers in last March, we are back with an updated list with even more thought leaders, network maps and insights. At Onalytica we were really excited to see that the content marketing community enjoyed the list we posted earlier this year and we wanted to provide them with a wider view on the online debate around content marketing.

The online debate on content marketing is driven by a huge number of individuals that have true passion for the discipline. People like Joe Pulizzi, Michael Brenner, Heidi Cohen, Jeff Bullas, Gerry Moran, Jay Baer, Ann Handley and many many more (why not check out the full list?) all create great content and make for a passionate online discussion on the topic. People are crucial to the content marketing debate but a lot of the discussion is also driven by brands. This is the main reason we have applied our same PageRank based methodology to all the brands out there talking about content marketing. We have tried to create a comprehensive landscape for everybody that is interested in the content marketing community. This list is also a way for people looking to find great thought leaders and influential companies in the online content marketing debate. If you are wondering how we approach influence and influencer marketing, give this article a try! 

Below you can see the full network map of the entire debate with 400 twitter users (if you’re interested in this map, we can provide you with a vector PDF, just send us a tweet with your email and we’ll be happy to send it!)

Brands Individuals Map

Less talk, more influencers! Check below for the Top 50 Influencers and brands. Be sure to grab the free report that includes 200 thought leaders, 200 brands and their shiny network maps to see how they are all linked together in the debate.


Top 50 Individuals

Rank Twitter Handle Name PageRank (Normalised)
1 @jeffbullas Jeff Bullas 100
2 @GerryMoran Gerry Moran 56.56
3 @BrennerMichael Michael Brenner 53.1
4 @JoePulizzi Joe Pulizzi 43.9
5 @leeodden Lee Odden 33.96
6 @jaybaer Jay Baer 32.89
7 @MarketingProfs Ann Handley 28.35
8 @lieblink Rebecca Lieb 27.47
9 @heidicohen HeidiCohen 18.65
10 @Robert_Rose Robert Rose 17.4
11 @annhandley Ann Handley 17.18
12 @noyesjesse Jesse Noyes 16.9
13 @ArnieK Arnie Kuenn 16.54
14 @GlenGilmore Glen Gilmore #SocBiz 16.11
15 @dougkessler Doug Kessler 14.84
16 @JasonMillerCA Jason A Miller 14.43
17 @TrentDyrsmid Trent Dyrsmid 13.81
18 @MikeCorak MikeCorak 11.6
19 @mnburgess Mark Burgess 10.85
20 @TPLDrew Andrew Davis 10.5
21 @Steveology Steve Farnsworth 10.41
22 @MelonieDodaro Melonie Dodaro 10.38
23 @franswaa frank barry 9.91
24 @stonetemple Eric Enge 9.35
25 @michelelinn Michele Linn 9.29
26 @michellemanafy Michelle Manafy 8.79
27 @carlijnpostma Carlijn Postma 8.73
28 @FeldmanCreative Barry Feldman 8.2
29 @larrykim Larry Kim 8.11
30 @fusionspark Russell Sparkman 8.02
31 @mike_allton Mike Allton 7.99
32 @SFerika Erika Heald 7.68
33 @martinjonesaz Martin Jones 7.37
34 @PamDidner Pam Didner 7.32
35 @Britopian Michael Brito 7.32
36 @wxynot DD Nadeau 7.29
37 @gurdeepd Gurdeep Dhillon 7.2
38 @TheSalesLion Marcus Sheridan 7.12
39 @scottabel Scott Abel 6.77
40 @crestodina Andy Crestodina 6.29
41 @madlemmingz Ashley Faulkes 6.24
42 @tobymurdock Toby Murdock 6.07
43 @jchernov Joe Chernov 5.83
44 @JeffSheehan Jeff Sheehan 5.41
45 @maggiejonezzz Maggie Jones 5.34
46 @kimgarst Kim Garst ツ 5.25
47 @irfanahmad1989 Irfan Ahmad 4.72
48 @DholakiyaPratik Pratik Dholakiya 4.68
49 @tedbirk94 Ted Birkhahn 4.67
50 @cmcphillips Cathy McPhillips 4.62

Top 50 Brands

The Top 50 brands is composed of excellent content marketing firms (NewsCred, Curata, Kapost, Toprank and many more) and also filled with content creators and curators such as SocialMedia2Day, Inc and Social Media Examiner. Be sure to grab the full top 200 (free!) to see where you or your competitor rank in the online #contentmarketing debate!


Rank Twitter Handle Name PageRank (Normalised)
1 @CMIContent Content Marketing 100
2 @Econsultancy Econsultancy 37.44
3 @kapost Kapost 36.96
4 @newscred NewsCred 29.74
5 @socialmedia2day Social Media Today 27.33
6 @Marketingland Marketing Land 25.66
7 @toprank TopRankMarketing.com 24.95
8 @CoSchedule CoSchedule App 19.98
9 @Inc Inc. 19.95
10 @scoopit Scoop.it 14.41
11 @SMExaminer SocialMediaExaminer 14.41
12 @marketo Marketo 14.01
13 @King_Content King Content 11.65
14 @GrowWithOrganic The Organic Agency 10.79
15 @GetCurata Curata 10.24
16 @RivalIQ Rival IQ 10.11
17 @CMO_com CMO.com 9.88
18 @M2Bespoke M2 Bespoke 9.65
19 @Uberflip Uberflip 9.57
20 @LinkedInMktg LinkedIn Marketing 8.45
21 @TrackMaven TrackMaven 8.42
22 @YSmallBusiness Yahoo Small Business 8.39
23 @trapit Trapit 8.3
24 @relevance Relevance 8.14
25 @skyword Skyword 7.39
26 @sengineland Search Engine Land 7.1
27 @canva Canva 6.79
28 @Outbrain Outbrain 6.61
29 @ethology ethology 6.4
30 @AMA_Marketing AMA 6.04
31 @onespot OneSpot 5.86
32 @fusionmex Fusion Experience 5.68
33 @eB2B_inbound eB2B_Inbound 5.37
34 @iAcquire iAcquire 5.36
35 @scribblelive ScribbleLive 5.35
36 @ioninteractive ion interactive 5.29
37 @altimetergroup altimetergroup 5.1
38 @sejournal SearchEngine Journal 4.88
39 @BuzzSumo BuzzSumo 4.78
40 @FathomOnline Fathom 4.5
41 @readz Readz 4.41
42 @MSocialBusiness Max. Social Business 4.39
43 @Peppercomm Peppercomm 4.36
44 @CoimbatoreSMO Coimbatore Social 4.15
45 @Vocus Vocus 4.1
46 @Brafton Brafton 4.06
47 @Onboardly Onboardly 3.97
48 @semrush SEMrush 3.97
49 @MahlabMedia Mahlab Media 3.9
50 @orbiteers Orbit Media 3.89

At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as B2BMarketing, IoT, Wearable tech …) be sure to have a gander on our blog or why not propose some topics to us on twitter? We also build some very cool software to manage all of these influencers and you can get a free demo at any time, right here.

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