The 21st United Nations Climate Change Conference, Cop21, is being held in Le Bourget, Paris from 30th November – 11th December 2015. The main objective of the conference is to achieve a legally binding and universal agreement on climate change from all the nations of the world, to be signed in 2015, and implemented by 2020. The key expected result, according to the organizing committee, is to limit global warming to below 2 degrees Celsius by 2100 in order to avoid serious climate catastrophes. Countries will be expected to commit to reducing greenhouse gas emissions and de-carbonizing electricity production, by relying less on fossil fuels and looking to harness more renewable sources of energy.

MAPPING THE CLIMATE CHANGE COMMUNITY

Cop21 and the subsequent climate change legislation will be of high importance to a large number of industries and organisations worldwide, so we were keen to analyse the climate change discussion to identify which influencers were driving the most engagement on social media. We analysed over 955K tweets around the following query “#climatechange OR #cop21 OR climateconference OR “climate conference” OR #GoCop21” and identified the top 100 most influential brands and individuals leading the discussion on Twitter. We discovered a very engaged community, with much discussion between individuals and brands, joining together in conversations around climate change. Below you can see a network map of the online conversation created with our Influencer Relationship Management software IRM. This map shows the number 2 influencer Christiana Figueres, the Executive Secretary of the UN Framework Convention on Climate Change (UNFCCC), at the centre and the conversations to and from all the influencers in her field. Be sure to click on the map to enjoy the full size network diagram in greater detail.

Onalytica - Climate Change Top 100 Influencers and Brands Network Map

If you are interested in learning more about our IRM software click here!

Below you can see another network map created in IRM (Influencer Relationship Management software) showing the #1 Brand UN Climate Action at the centre and the conversations to and from the different influencers in their field. As you can see it is a very engaged community with many conversations. If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch!

Onalytica - Climate Change Top 100 Influencers and Brands Network Map

TOP 100 INDIVIDUALS

We looked at all the individuals engaging on Twitter to bring you a list of the top 100 influencers in Climate Change. Be sure to hit the download now button below to download the full report.

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Rank Twitter Handle Name Occupation Influencer Score
1 @narendramodi Narendra Modi Prime Minister of India 37.8
2 @CFigueres Christiana Figueres Executive Secretary @UNFCCC 30.68
3 @MikeBloomberg Mike Bloomberg Founder of Bloomberg 26.54
4 @Anne_Hidalgo Anne Hidalgo Mayor of Paris 18.99
5 @LaurentFabius Laurent Fabius Foreign Minister of France 14.14
6 @phcouillard Philippe Couillard Premier of Quebec 12.5
7 @NaomiAKlein Naomi Klein Author, Social Activist and Filmmaker 12.4
8 @JohnKerry John Kerry US Secretary of State 11.75
9 @MarkRuffalo Mark Ruffalo Actor, Director, Humanitarian 11.28
10 @UN_Spokesperson Ban Ki-moon UN Spokesperson 10.23
11 @JustinHGillis Justin Gillis Reporter for The New York Times 10.12
12 @sewellchan Sewell Chan International news editor for The New York Times 7.12
13 @ASteiner Achim Steiner Executive Director of @UNEP 6.96
14 @Schwarzenegger Arnold Actor, Politician 6.77
15 @kuminaidoo Kumi Naidoo International Executive Director of Greenpeace 6.68
16 @cathmckenna Catherine McKenna Canadian Minister of Environment 6.67
17 @billmckibben Bill McKibben Founder of 350.org, Author, Environmentalist 6.09
18 @ErnestMoniz Ernest Moniz US Secretary of Energy 5.98
19 @kathykijiner Kathy Jetnil-Kijiner Marshallese Poet, Spoken Word Artist 5.8
20 @davidshukmanbbc David Shukman BBC Science Editor 5.73
21 @jdsutter John D. Sutter CNN Columnist 5.4
22 @afreedma Andrew Freedman Mashable Science Editor 5.37
23 @drvandanashiva Dr. Vandana Shiva Scholar, Environmental Activist and Author 5.22
24 @arishapiro Ari Shapiro NPR journalist 5.2
25 @Agent350 Jamie Henn Co-Founder of 350.org 4.66
26 @ZoeCaron Zoë Caron Senior Policy Advisor @CleanEnergyCan 4.62
27 @pilitaclark pilitaclark Environment Correspondent @FT 4.5
28 @bertrandpiccard Bertrand PICCARD Doctor, Psychiatrist, Aviator, Explorer, Speaker 4.41
29 @ChrisCoons Senator Chris Coons US Senator 4.38
30 @MikeHudema Mike Hudema Climate and Energy Campaigner at Greenpeace 4.33
31 @UN_PGA Mogens Lykketoft President of the United Nations General Assembly 4.3
32 @jrockstrom Johan Rockström Executive director @sthlmresilience 4.25
33 @jasonbellini jasonbellini Senior Producer at The Wall Street Journal. 4.18
34 @IrinaBokova Irina Bokova Director-General @UNESCO 4.06
35 @jjbw Jonathan Webb BBC Science reporter 3.93
36 @TurnbullMalcolm Malcolm Turnbull Prime Minister of Australia 3.87
37 @EndaKennyTD Enda Kenny Prime Minister of Ireland 3.83
38 @MEAIndia Vikas Swarup Spokesperson, Ministry of External Affairs India 3.74
39 @AssaadRazzouk Assaad Razzouk CEO of Sindicatum Sustainable Resources 3.74
40 @GregHuntMP Greg Hunt Australian Minister for the Environment 3.7
41 @perrybellegarde Perry Bellegarde National Chief @Assembly of First Nations 3.64
42 @jpasztor Janos Pasztor Assistant Secretary-General on Climate Change @UN 3.58
43 @jswatz John Schwartz Science Writer for The New York Times 3.54
44 @Kathleen_Wynne Kathleen Wynne Premier of Ontario 3.54
45 @DarrenAronofsky darren aronofsky Filmmaker 3.49
46 @CreeClayton Clayton Thomas Muller Activist, Writer, Public Speaker 3.45
47 @Nick_Nuttall Nick Nuttall Head of Communications and Outreach @UNFCCC 3.29
48 @Ben_Geman Ben Geman National Journal Energy and Environment Correspondent 3.28
49 @KofiAnnan Kofi Annan Chairman of the Kofi Annan Foundation 3.27
50 @JimHarris Jim Harris Author, Environmentalist and Politician 3.18

 

TOP 100 BRANDS

With all the discussion and resources available online, our analysis produced a great set of independent information resources and communities. It was interesting to see political institutions  such as the UN and the White House leading the debate alongside charities such as WWF and Unicef and media outlets such as CNN. Be sure to download the full analysis for free to get an idea of who are the most influential climate change brands!

Download The Full Report

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Rank Twitter Handle Name Influencer Score
1 @UNFCCC UN Climate Action 98.25
2 @UN United Nations 75.81
3 @COP21 COP21 – Paris 2015 44.15
4 @WhiteHouse The White House 23.19
5 @UNEP UN Environment 20.19
6 @LPAA_Live LPAA Live 19.98
7 @World_Wildlife World Wildlife Fund 18.71
8 @liberal_party Liberal Party 16.94
9 @India4Climate India@COP21 15.7
10 @Greenpeace Greenpeace 15.4
11 @ClimateGroup The Climate Group 13.87
12 @wef World Economic Forum 12.91
13 @UNICEF UNICEF 12.39
14 @gov Twitter Government 10.72
15 @FactsOnClimate Facts On Climate 10.58
16 @mashable Mashable 10.58
17 @Oxfam Oxfam International 10.17
18 @c40cities C40 Cities 9.73
19 @WMBtweets We Mean Business 9.72
20 @UNDP UN Development 9.53
21 @WorldBank World Bank 9.38
22 @350 350 dot org 9.32
23 @UNESCO UNESCO 9.2
24 @democracynow Democracy Now! 9.05
25 @CNN CNN 8.84
26 @RoyalSegolene Ségolène Royal 8.38
27 @cwarroom Carbon War Room 8.21
28 @nytimes The New York Times 7.78
29 @solarimpulse SOLAR IMPULSE 7.74
30 @GlobalGoalsUN Global Goals 7.67
31 @nprnews NPR News 7.57
32 @ENERGY Energy Department 7.49
33 @RTUKnews RT UK 7.45
34 @ClimateReality Climate Reality 7.3
35 @WFP World Food Programme 7.21
36 @PMOIndia PMO India 7.15
37 @TheCVF Climate Vulnerable 7.01
38 @CompactofMayors @CompactofMayors 6.94
39 @earthhour Earth Hour 6.59
40 @ICLEI ICLEI 6.45
41 @IEA IEA 6.34
42 @AFP Agence France-Presse 5.96
43 @voguemagazine Vogue Magazine 5.88
44 @BBCWorld BBC News (World) 5.85
45 @guardianeco Guardian Environment 5.72
46 @unfoundation UN Foundation 5.45
47 @weareherenow Here Now 5.42
48 @UN_Women UN Women 5.3
49 @wbclimatechange World Bank Climate 5.29
50 @business Bloomberg Business 5.25

Influencer Marketing campaigns generate impressive results, the average earned media value (EMV) from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014. At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Machine to Machine, Wearable TechInternet of Things) be sure to have a gander on our blog or why not propose some topics to us on twitter? We also build some very cool software to manage all of these influencers. Get a free demo today by clicking the button below!

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Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion around climate change. The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations are independent of a user’s number of followers, but we do filter our lists based on how much a user is engaged in the conversation and the influence they drive through their networks.

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