Climate Change: Top 100 Influencers and Brands

The 21st United Nations Climate Change Conference, Cop21, is being held in Le Bourget, Paris from 30th November – 11th December 2015. The main objective of the conference is to achieve a legally binding and universal agreement on climate change from all the nations of the world, to be signed in 2015, and implemented by 2020. The key expected result, according to the organizing committee, is to limit global warming to below 2 degrees Celsius by 2100 in order to avoid serious climate catastrophes. Countries will be expected to commit to reducing greenhouse gas emissions and de-carbonizing electricity production, by relying less on fossil fuels and looking to harness more renewable sources of energy.

MAPPING THE CLIMATE CHANGE COMMUNITY

Cop21 and the subsequent climate change legislation will be of high importance to a large number of industries and organisations worldwide, so we were keen to analyse the climate change discussion to identify which influencers were driving the most engagement on social media. We analysed over 955K tweets around the following query “#climatechange OR #cop21 OR climateconference OR “climate conference” OR #GoCop21” and identified the top 100 most influential brands and individuals leading the discussion on Twitter. We discovered a very engaged community, with much discussion between individuals and brands, joining together in conversations around climate change. Below you can see a network map of the online conversation created with our Influencer Relationship Management software IRM. This map shows the number 2 influencer Christiana Figueres, the Executive Secretary of the UN Framework Convention on Climate Change (UNFCCC), at the centre and the conversations to and from all the influencers in her field. Be sure to click on the map to enjoy the full size network diagram in greater detail.

If you are interested in learning more about our IRM software click here!

Below you can see another network map created in IRM (Influencer Relationship Management software) showing the #1 Brand UN Climate Action at the centre and the conversations to and from the different influencers in their field. As you can see it is a very engaged community with many conversations. If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch!

TOP 100 INDIVIDUALS

We looked at all the individuals engaging on Twitter to bring you a list of the top 100 influencers in Climate Change. Be sure to hit the download now button below to download the full report.

Rank	Twitter Handle	Name	Occupation	Influencer Score
1	@narendramodi	Narendra Modi	Prime Minister of India	37.8
2	@CFigueres	Christiana Figueres	Executive Secretary @UNFCCC	30.68
3	@MikeBloomberg	Mike Bloomberg	Founder of Bloomberg	26.54
4	@Anne_Hidalgo	Anne Hidalgo	Mayor of Paris	18.99
5	@LaurentFabius	Laurent Fabius	Foreign Minister of France	14.14
6	@phcouillard	Philippe Couillard	Premier of Quebec	12.5
7	@NaomiAKlein	Naomi Klein	Author, Social Activist and Filmmaker	12.4
8	@JohnKerry	John Kerry	US Secretary of State	11.75
9	@MarkRuffalo	Mark Ruffalo	Actor, Director, Humanitarian	11.28
10	@UN_Spokesperson	Ban Ki-moon	UN Spokesperson	10.23
11	@JustinHGillis	Justin Gillis	Reporter for The New York Times	10.12
12	@sewellchan	Sewell Chan	International news editor for The New York Times	7.12
13	@ASteiner	Achim Steiner	Executive Director of @UNEP	6.96
14	@Schwarzenegger	Arnold	Actor, Politician	6.77
15	@kuminaidoo	Kumi Naidoo	International Executive Director of Greenpeace	6.68
16	@cathmckenna	Catherine McKenna	Canadian Minister of Environment	6.67
17	@billmckibben	Bill McKibben	Founder of 350.org, Author, Environmentalist	6.09
18	@ErnestMoniz	Ernest Moniz	US Secretary of Energy	5.98
19	@kathykijiner	Kathy Jetnil-Kijiner	Marshallese Poet, Spoken Word Artist	5.8
20	@davidshukmanbbc	David Shukman	BBC Science Editor	5.73
21	@jdsutter	John D. Sutter	CNN Columnist	5.4
22	@afreedma	Andrew Freedman	Mashable Science Editor	5.37
23	@drvandanashiva	Dr. Vandana Shiva	Scholar, Environmental Activist and Author	5.22
24	@arishapiro	Ari Shapiro	NPR journalist	5.2
25	@Agent350	Jamie Henn	Co-Founder of 350.org	4.66
26	@ZoeCaron	Zoë Caron	Senior Policy Advisor @CleanEnergyCan	4.62
27	@pilitaclark	pilitaclark	Environment Correspondent @FT	4.5
28	@bertrandpiccard	Bertrand PICCARD	Doctor, Psychiatrist, Aviator, Explorer, Speaker	4.41
29	@ChrisCoons	Senator Chris Coons	US Senator	4.38
30	@MikeHudema	Mike Hudema	Climate and Energy Campaigner at Greenpeace	4.33
31	@UN_PGA	Mogens Lykketoft	President of the United Nations General Assembly	4.3
32	@jrockstrom	Johan Rockström	Executive director @sthlmresilience	4.25
33	@jasonbellini	jasonbellini	Senior Producer at The Wall Street Journal.	4.18
34	@IrinaBokova	Irina Bokova	Director-General @UNESCO	4.06
35	@jjbw	Jonathan Webb	BBC Science reporter	3.93
36	@TurnbullMalcolm	Malcolm Turnbull	Prime Minister of Australia	3.87
37	@EndaKennyTD	Enda Kenny	Prime Minister of Ireland	3.83
38	@MEAIndia	Vikas Swarup	Spokesperson, Ministry of External Affairs India	3.74
39	@AssaadRazzouk	Assaad Razzouk	CEO of Sindicatum Sustainable Resources	3.74
40	@GregHuntMP	Greg Hunt	Australian Minister for the Environment	3.7
41	@perrybellegarde	Perry Bellegarde	National Chief @Assembly of First Nations	3.64
42	@jpasztor	Janos Pasztor	Assistant Secretary-General on Climate Change @UN	3.58
43	@jswatz	John Schwartz	Science Writer for The New York Times	3.54
44	@Kathleen_Wynne	Kathleen Wynne	Premier of Ontario	3.54
45	@DarrenAronofsky	darren aronofsky	Filmmaker	3.49
46	@CreeClayton	Clayton Thomas Muller	Activist, Writer, Public Speaker	3.45
47	@Nick_Nuttall	Nick Nuttall	Head of Communications and Outreach @UNFCCC	3.29
48	@Ben_Geman	Ben Geman	National Journal Energy and Environment Correspondent	3.28
49	@KofiAnnan	Kofi Annan	Chairman of the Kofi Annan Foundation	3.27
50	@JimHarris	Jim Harris	Author, Environmentalist and Politician	3.18

 

TOP 100 BRANDS

With all the discussion and resources available online, our analysis produced a great set of independent information resources and communities. It was interesting to see political institutions  such as the UN and the White House leading the debate alongside charities such as WWF and Unicef and media outlets such as CNN. Be sure to download the full analysis for free to get an idea of who are the most influential climate change brands!

Rank	Twitter Handle	Name	Influencer Score
1	@UNFCCC	UN Climate Action	98.25
2	@UN	United Nations	75.81
3	@COP21	COP21 – Paris 2015	44.15
4	@WhiteHouse	The White House	23.19
5	@UNEP	UN Environment	20.19
6	@LPAA_Live	LPAA Live	19.98
7	@World_Wildlife	World Wildlife Fund	18.71
8	@liberal_party	Liberal Party	16.94
9	@India4Climate	India@COP21	15.7
10	@Greenpeace	Greenpeace	15.4
11	@ClimateGroup	The Climate Group	13.87
12	@wef	World Economic Forum	12.91
13	@UNICEF	UNICEF	12.39
14	@gov	Twitter Government	10.72
15	@FactsOnClimate	Facts On Climate	10.58
16	@mashable	Mashable	10.58
17	@Oxfam	Oxfam International	10.17
18	@c40cities	C40 Cities	9.73
19	@WMBtweets	We Mean Business	9.72
20	@UNDP	UN Development	9.53
21	@WorldBank	World Bank	9.38
22	@350	350 dot org	9.32
23	@UNESCO	UNESCO	9.2
24	@democracynow	Democracy Now!	9.05
25	@CNN	CNN	8.84
26	@RoyalSegolene	Ségolène Royal	8.38
27	@cwarroom	Carbon War Room	8.21
28	@nytimes	The New York Times	7.78
29	@solarimpulse	SOLAR IMPULSE	7.74
30	@GlobalGoalsUN	Global Goals	7.67
31	@nprnews	NPR News	7.57
32	@ENERGY	Energy Department	7.49
33	@RTUKnews	RT UK	7.45
34	@ClimateReality	Climate Reality	7.3
35	@WFP	World Food Programme	7.21
36	@PMOIndia	PMO India	7.15
37	@TheCVF	Climate Vulnerable	7.01
38	@CompactofMayors	@CompactofMayors	6.94
39	@earthhour	Earth Hour	6.59
40	@ICLEI	ICLEI	6.45
41	@IEA	IEA	6.34
42	@AFP	Agence France-Presse	5.96
43	@voguemagazine	Vogue Magazine	5.88
44	@BBCWorld	BBC News (World)	5.85
45	@guardianeco	Guardian Environment	5.72
46	@unfoundation	UN Foundation	5.45
47	@weareherenow	Here Now	5.42
48	@UN_Women	UN Women	5.3
49	@wbclimatechange	World Bank Climate	5.29
50	@business	Bloomberg Business	5.25

Influencer Marketing campaigns generate impressive results, the average earned media value (EMV) from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014. At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Machine to Machine, Wearable Tech, Internet of Things) be sure to have a gander on our blog or why not propose some topics to us on twitter? We also build some very cool software to manage all of these influencers. Get a free demo today by clicking the button below!

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Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion around climate change. The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations are independent of a user’s number of followers, but we do filter our lists based on how much a user is engaged in the conversation and the influence they drive through their networks.

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