The Defining issue of our age

Climate change is the defining issue of our age. The rise in the average temperature of the Earth’s climate system and its related effects is no longer a prediction. Multiple lines of scientific evidence show that our climate system is warming. Climate change is happening right now, and at a faster rate than initially predicted. People are experiencing the significant impacts of climate change, which include changing weather patterns, rising sea level, and more extreme weather events such as storms, floods and droughts. Climate change is disrupting national economies, affecting lives, costing people, communities and countries dearly.

Tackling Climate Change

The landmark Paris Agreement reached at COP21 in December 2015 commits all countries to holding global temperature rise to “well below 2 degrees Celsius”, which will require economy-wide global and national transformations. Rather than being seen as our biggest problem, tackling climate change through climate action is best understood as our biggest opportunity. Transitioning to clean energy will not only reduce our economic risk from climate change, it will also increase the resilience of our infrastructure, protect public health and create job opportunities across regions and sectors of the economy. In construction alone, 800,000 new jobs are expected by 2050. Clean energy is big business!

Mapping the Community

We were very interested in seeing which influencers and brands were leading the discussion around climate action. In order to identify the influencers we first needed to look at the conversation, and as Twitter remains the best platform for identifying influencers due to its open data policies, we started by extracting over 84K tweets tweets from 2nd September – 1st December 2016 mentioning the key words: “ClimateAction OR Climate Action”. We then added these tweets and accounts into our database, categorised and curated a list of the top 100 influencers and brands ranked on a combination of the 4 R’s (Resonance, Relevance, Reach and Reference) and added into our Influencer Relationship Management software (IRM).
Below you can see a network map of the conversations with the number one influencer Patricia Espinosa C. at the centre. Be sure to click on the map to enjoy the full size network diagram in greater detail.
Onalytica - Climate Action Top 100 Influencers and Brands - Network Map Particia Espinosa C.
Below you can see another network map created with in IRM showing the number 1 brand UN Climate Action at the centre. If you are interested in learning more about identifying, managing and engaging with influencers click here for a free trial!
Onalytica - Climate Action Top 100 Influencers and Brands - Network Map UN Climate Action

Topic Analysis

We were interested in seeing which topics were spoken of the most in the context of Climate Action, so we analysed tweets and blogs from the top 100 influencers and brands between 1st January 2016 – 7th February 2017, and counted the number of times various topics were mentioned to create a topic share of voice pie chart:
Onalytica - Climate Action Top 100 Influencers and Brands - Topic Share of Voice

The most popular topic mentioned in tweets and blogs by the top climate action influencers unsurprisingly is Climate Change with a 33% share of voice. Sustainable Development Goals or SDGs was the 2nd most popular topic among the influencers, receiving 13% of all mentions. The 3rd most popular topic was Cop22 with an 11% share of voice. Climate Action itselft received a 10% share of voice, showing there’s an opportunity for influencers to engage in more discussion around #ClimateAction. Coal received an 9% share of all mentions, illustrating how important it is to shift away from burning coal to create energy. Renewable Energy, Clean Energy and Fossil Fuels all received a similar share of voice (5-6%), followed finally by mentions of Davos and the World Economic Forum (WEF) which both received a 4% share of mentions among the top 100 climate action influencers and brands.

TOP 50 INFLUENCERS

Below is a list of the top 50 influencers talking about Climate Action on Twitter. If you want to see who ranks from 50-100 be sure to download the full report by clicking the download button below!

Download The Full Report

content_top_icon

 

Rank Twitter Handle Name Influencer Score
1 @PEspinosaC Patricia Espinosa C. 100
2 @UN_Spokesperson UN Spokesperson 50.5
3 @HakimaElHaite Hakima El Haité 37.18
4 @HelenClarkUNDP Helen Clark 37.05
5 @jpbussmann Jacob Paul Bussmann 34.61
6 @Nick_Nuttall Nick Nuttall 18.76
7 @MartinezSoliman M. Martínez-Solimán 17.22
8 @Anne_Hidalgo Anne Hidalgo 14.81
9 @topnigel Nigel Topping 14.16
10 @maxthabiso Max Thabiso Edkins 13.04
11 @ec_minister Minister C. McKenna 12.4
12 @cathmckenna Catherine McKenna 11.37
13 @cassie_flynn Cassie Flynn 10.21
14 @JochenFlasbarth Jochen Flasbarth 8.22
15 @KarmenuVella Karmenu Vella 7.53
16 @CharlieHalesPDX Charlie Hales 6.67
17 @bertrandpiccard Bertrand PICCARD 6.54
18 @SustainableAkl John Mauro 6.36
19 @SasjaBeslik Sasja Beslik 6.35
20 @ineeshadvs Neeshad V S 6.33
21 @shokonoda Shoko Noda 5.59
22 @deodat_maharaj Deodat Maharaj 5.35
23 @cmfrick Martin Frick 4.77
24 @rkyte365 Rachel Kyte 4.7
25 @carlvmercer Carl Victor Mercer 4.52
26 @sarah_robin_ Sarah Robin 4.23
27 @ashamerina Angelica Shamerina 4.16
28 @JULESguiang Jules Guiang 4.15
29 @AndreaLearned Andrea Learned 4.04
30 @ReclaimAnglesea Andrew Laird 3.99
31 @SaleemulHuq Saleemul Huq 3.96
32 @jdoeschner Jürgen Döschner 3.88
33 @OisinCoghlan Oisin Coghlan 3.84
34 @ErinSchrode Erin Schrode 3.75
35 @merransmith Merran Smith 3.59
36 @HeidiCullen Heidi Cullen 3.38
37 @AnnaLeidreiter Anna Leidreiter 3
38 @ICLEI_advocacy Yunus Arikan 2.89
39 @PaulHBeckwith Paul Beckwith 2.78
40 @dzarrilli Daniel A. Zarrilli 2.74
41 @StollmeyerEU StollmeyerAlice 2.66
42 @lauramarsh70 Laura Marshall 2.63
43 @ScheuerJo Jo Scheuer 2.44
44 @EricHolthaus Eric Holthaus 2.44
45 @NiliMajumder Nili Majumder 2.33
46 @camillaborn Camilla Born 2.26
47 @takvera John Englart EAM 2.18
48 @renaudmeyer Renaud Meyer 2.13
49 @AnastasiaEugene AnastasiaKostomarova 2.07
50 @ManishBapnaWRI Manish Bapna 1.97

 

TOP 50 BRANDS

Here is a list of the top 50 brands talking about Climate Action on Twitter. If you want to see who ranks from 50-100 be sure to download the report to get the full top 100 list!

Download The Full Report

content_top_icon

 

Rank Twitter Handle Name Influencer Score
1 @UNFCCC UN Climate Action 100
2 @UNDP UN Development 16.72
3 @WorldBank World Bank 11.17
4 @UNEP UN Environment 9.27
5 @sciencetargets ScienceBasedTargets 8.03
6 @Momentum_UNFCCC Momentum for Change 7.82
7 @UNDPEurasia UNDP Europe and CIS 7.73
8 @WHO WHO 7.13
9 @adaptationfund Adaptation Fund 6.13
10 @theGEF GEF 5.98
11 @ClimateCLG Corporate Leaders Gp 5.76
12 @Greenpeace Greenpeace 5.68
13 @TheCVF Climate Vulnerable 5.68
14 @FAOclimate FAO Climate Change 5.01
15 @CANIntl CAN-International 4.44
16 @BakhodirUNDP BakhodirUNDP 3.67
17 @UN_PGA UN GA President 3.64
18 @unredd UN-REDD Programme 3.59
19 @ClimateKIC Climate-KIC 3.45
20 @globalcompact UN Global Compact 3.32
21 @ParisAgreement Paris Agreement News 3.14
22 @dw_environment DW – Environment 3.06
23 @UNDPAlbania UNDP Albania 3.03
24 @MRFCJ MRFCJ 2.78
25 @RwandaResources Min Nat Resources Rw 2.75
26 @BeforeTheFlood_ Before The Flood 2.6
27 @FAOKnowledge FAOKnowledge 2.56
28 @UNDPLaoPDR UNDP Lao PDR 2.5
29 @prwatch CMD’s PR Watch 2.19
30 @GreenFundRw Rwanda Green Fund 2.1
31 @thebteamhq The B Team 2.03
32 @WorldBankWater World Bank Water 1.92
33 @BiomimicryInst Biomimicry Institute 1.88
34 @CCNUCC ONU Action Climat 1.74
35 @WWFNewZealand WWF-New Zealand 1.72
36 @ewbuk EWB-UK 1.7
37 @BenandJerrysIRL Ben&JerrysIRL 1.69
38 @GreenpeaceAP Greenpeace Aus Pac 1.67
39 @RisingSign Healing Inspirations 1.63
40 @UNDPasiapac UNDP Asia-Pacific 1.59
41 @ConservationOrg Conservation Intl 1.56
42 @350_PDX 350 PDX 1.46
43 @good GOOD 1.32
44 @KelloggCompany Kellogg Company 1.29
45 @EmCollective Emerson Collective 1.28
46 @ClimateSolver ClimateSolver 1.27
47 @Global100RE Global100%RE 1.26
48 @eu2016sk EU2016SK 1.23
49 @YEARSofLIVING YEARS 1.18
50 @ALECexposed ALEC Exposed 1.18

For more insights into the Climate discussion why not check out the blog we co-created with Andrea Learned titled Cities4Climate and C40Cities: The Power of Influencer Engagement. There’s also a great podcast discussion with Andrea and Stephanie Stuckey Benfield (CRO for Atlanta) here. Look out for the next blog in this 3 part series on #Women4Climate coming soon!

Effective influencer marketing starts with identifying relevant influencers for your brand. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. These influencers are then ranked by Reach, Resonance, Relevance and Reference.

CLICK HERE FOR A FREE TRIAL!

Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion around climate change.
The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations also take into account a user’s resonance (engagement), relevance (number of tweets on topic), reach (number of followers) and reference (how often they appear in Twitter lists). If you want to learn more, please read our article that outlines influencer identification.

Related Posts

The British Automotive Industry: Top Influencers a... The British automotive industry is best known for premium and sports cars including Aston Martin, Bentley, Caterham Cars, Daimler, Jaguar, Land Rover,...
Retail Fashion: Top 300 Influencers, Brands and Pu... Retail fashion makes up a large section of the consumer good market. It is a market which is typically distinguished by rapid shifts in consumer deman...
How To Make Your B2B Marketing Budget Work a Lot H... Have you ever walked into a mall to get a coffee and walked out with new garment or another item you had no idea you were going to buy when you walked...
Social Selling 2015: Top 100 Influencers & Bra... Why should we care about social selling? Isn't it just another one of those buzzwords used to describe something we already know about? Isn't it just ...