The annual Consumer Electronics Show in Las Vegas always whips up a frenzy among tech enthusiasts with reporters hammering away to bring us news of the hottest new products from the biggest tech show of the year. All the big hitters were out in force to show off their new products, we had smart phones, tablets and super HD 4K TVs with smart operating systems being unveiled, as well as the best in new wearable tech. CES has also now become a major staging ground for the auto industry with Mercedes, Audi and BMW unveiling new cars and in-car technology.

We analysed all the Twitter conversations around the CES2015 hashtag to cut through all the buzz to tell you which Influencers are really driving the conversation.

What brands attract the most attention on social media?

Pie Brand So V


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Mapping the Debate

At Onalytica we have analysed all the #CES2015 discussions by looking at over 350,000 tweets to present you the most influential individuals and brands that drive the discussion. Be sure to click the green button above to see this beautiful network map in full detail!

Network Map Ces2015 Expanded

Top 50 Influential Individuals

We looked at all the individuals engaging in #CES2015 discussion including journalists, academics, reporters, editors, and CEOs to give you the Top 50 influencers in the CES 2015 landscape. Be sure to hit one of the green buttons to download (free!) the full top 100 brands and individuals, including detailed pie graphs on the hottest brands and products.

Rank Twitter Handle Name PageRank (Normalised)
1 @JoannaStern Joanna Stern 100
2 @LanceUlanoff Lance Ulanoff 89.86
3 @MKBHD Marques Brownlee 77.5
4 @geoffreyfowler Geoffrey Fowler 66.11
5 @bkrunner Brian Krzanich 52.36
6 @austinnotduncan Austin Evans 45.48
7 @JohnLegere John Legere 42.74
8 @GaryShapiro Gary Shapiro 35.76
9 @tomemrich Tom Emrich 34.1
10 @wjrothman Wilson Rothman 28.48
11 @Numeson Michael Gorman 27.56
12 @AshleyEsqueda Ashley Esqueda 25.86
13 @saschasegan saschasegan 24.34
14 @AskMamaMOE Julia a.k.a.Mama MOE 23.48
15 @jeffersongraham jeffersongraham 23.17
16 @way4ne Wayne Cunningham 22.5
17 @JessicaChobot Jessica Chobot 22.27
18 @mmaltaisLA Michelle Maltais 22.06
19 @japonton Jose Antonio Ponton 21.74
20 @edbaig Ed Baig 21.39
21 @wmaxeddy Max Eddy 20.83
22 @KevinCTofel Kevin C. Tofel 20.82
23 @EmmanuelMacron Emmanuel Macron 20.54
24 @jswartz Jon Swartz 20.51
25 @gigastacey Stacey Higginbotham 19.97
26 @CadieThompson Cadie Thompson 19.68
27 @thatgrltrish Trisha Hershberger 19.06
28 @SLeasca Stacey Leasca 18.99
29 @strngwys Roberto Baldwin 18.82
30 @briantong Brian Tong 18.26
31 @Tim_Stevens Tim Stevens 17.42
32 @JeffreyHayzlett Jeffrey Hayzlett 16.79
33 @JimHarris Jim Harris 16.65
34 @dkatzmaier David Katzmaier 16.54
35 @Mr_Trout Christopher Trout 16.49
36 @BridgetCarey Bridget Carey 15.94
37 @NealKarlinsky Neal Karlinsky 15.85
38 @zsk Zoe Kleinman 14.92
39 @KatieLinendoll Katie Linendoll 14.49
40 @RogerWCheng Roger Cheng 14.2
41 @benfoxrubin Ben Fox Rubin 14.11
42 @axellelemaire Axelle Lemaire 13.91
43 @dannysullivan Danny Sullivan 13.56
44 @falconejp John P. Falcone 13.17
45 @AnoukWipprecht Anouk Wipprecht 12.94
46 @donald Donald Bell 12.78
47 @yvesbehar Yves Behar 12.24
48 @AndrewWrites Andrew Cunningham 12.15
49 @elizabethhannan ElizabethHannan 11.74
50 @nickverreos1 Nick Verreos 11.39

Top 50 Influential Brands

We also looked at all the key players driving the discussions in the tech community including classic publications like CNET and Mashable as well as big brands like Sony & Samsung. It’s interesting to note the emergence of car manufacturers like Audi, Mercedes-Benz and Ford this year. So here it is the Top 50 brands at #CES2015. Be sure to download the full analysis with the top 100 most influential individuals and brands at CES 2015!


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Rank Twitter Handle Name PageRank (Normalised)
1 @intlCES International CES 100
2 @intel Intel 57.26
3 @CNET CNET 50.49
4 @engadget Engadget 35.17
5 @mashable Mashable 33.88
6 @soulcycle SoulCycle 30.83
7 @WEMO WEMO 24.97
8 @verge The Verge 22.96
9 @LGUS LG Electronics 19.77
10 @mashabletech Mashable Tech 17.85
11 @Sony Sony 15.85
12 @WSJ Wall Street Journal 15.43
13 @Audi Audi 14.21
14 @Chip_Chick Chip Chick 13.77
15 @Samsungtweets Samsung USA 13.04
16 @lenovo Lenovo 12.63
17 @Ford Ford Motor Company 11.55
18 @TechCrunch TechCrunch 11.32
19 @MercedesBenz Mercedes-Benz 11.01
20 @Dell Dell 10.52
21 @USATODAY USA TODAY 9.39
22 @Parrot Parrot 8.88
23 @Logitech Logitech 8.85
24 @TMobile T-Mobile 8.71
25 @CNBC CNBC 8.32
26 @nvidia NVIDIA 8.16
27 @UnderArmour Under Armour 8.04
28 @IGN IGN 7.98
29 @MonsterProducts Monster Products 7.9
30 @HP HP 7.84
31 @Betabrand Betabrand 7.68
32 @BWOps Brandon Wirtz 7.59
33 @FastCoDesign Co.Design 6.96
34 @oculus Oculus 6.86
35 @BMWiUSA BMW i USA 6.83
36 @houseofmarley The House of Marley 6.78
37 @curryspcworld Currys & PC World 6.66
38 @MicrosoftOEM OEM at Microsoft 6.54
39 @makerbot MakerBot 6.39
40 @Withings Withings 6.35
41 @PCMag PCMag 6.34
42 @CEA CEA 6.22
43 @DJIGlobal DJI 6.08
44 @gibsonguitar Gibson Guitar 6.02
45 @YoApp Yo 5.84
46 @ASUS ASUS 5.62
47 @nest Nest 5.6
48 @Qualcomm Qualcomm 5.5
49 @panasonic Panasonic Corp. 5.49
50 @renovomotors Renovo 5.48

At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Content Marketing , Wearables, Machine to Machine …) be sure to have a gander on our blog or why not propose some topics to us on twitter? We also build some very cool software to manage all of these influencers and you can get a free demo at any time by clicking the button below.


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