Is Employee Advocacy Just for B2B?

By on November 12, 2018 in Education, Marketing

There’s no denying that the attributes of a B2B buyer differ greatly from a B2C consumer’s. B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer journeys in B2C which tend to be much shorter, more impulsive and lower value purchases. Because

Onalytica Interview with Robert Levin

Interview with Robert Levin

By on October 30, 2018 in Interviews, Marketing

Robert Levin – Chief SMB Officer & Editor-in-chief at RSL Media Key Topics: B2SMB Marketing, Sales, Content Location: New York, USA Bio: Rob is the CEO and Editor-in-Chief of content development firm RSL Media, specializing in helping enterprise companies achieve their revenue goals through exceptional buyer-aligned content programs targeting small and midsize

Employee Advocacy 2.0

By on October 11, 2018 in Education, Marketing

We are very excited to announce that just over a year on, we are publishing yet another guide book – this time on Employee Advocacy. Back in August last year we published our Definitive Guide to Influencer Relationship Management, and it was such a great success and help for Marketers

Interview with Andy Crestodina

Interview with Andy Crestodina

By on October 1, 2018 in Interviews, Marketing

Andy Crestodina – Speaker, Author, Content Marketer, co-founder of Orbit Media Key Topics: Content Strategy, Analytics, Search Optimization, Influencer Marketing Location: Chicago, IL Bio: Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media, an award-winning 38-person web design company in Chicago. Over the past 18 years, Andy has given digital marketing advice to

Interview with Jamil Ahmed

By on September 7, 2018 in Interviews, Marketing

Jamil Ahmed – CEO at Reinforce Lab Key Topics: International Business, Business Development, Business Intelligence, Marketing, Digital Marketing – Social Media Marketing, Personal Branding, SEO, Content Marketing & Analytics. Location: Bangladesh Bio:CEO @Reinforce Lab – Your Digital Growth Partner ¦ Pharmacist ¦ Extensive Traveler ¦ Helping Entrepreneurs to grow Personal Brand ¦

Onalytica Interview with Timothy Snow

Interview with Timothy Snow

By on August 7, 2018 in Interviews, Marketing

Timothy Snow – Founder of Snow Solutions Key Topics: Influencer Marketing, Influencer Relations, Content Marketing, Digital Marketing, SMM, Strategy, Business Analytics, Blockchain Technology Location: Hollywood, California Bio: Top 3 LinkedIn Brand Ambassador / Brand Influencer w/ Verizon, Motorola and HTC. Currently Social Media Director / Content Marketing Strategist at G Media Studios. Talent Management

Giving Pharmaceuticals an Influencer Health Kick

By on July 26, 2018 in Education, Marketing

TLDR: Pharmaceutical and Health Sciences Brands are shying away from running effective influencer programs Regulatory hurdles mean sharing content and mobilising influencers becomes a cumbersome process Celebrity endorsements are risky and less effective than using social influencers It is well documented that a great number of Pharmaceutical and Life Sciences

Onalytica Interview with Sandeep Raut

Interview with Sandeep Raut

By on July 19, 2018 in Interviews, Marketing

Sandeep Raut – Founder & CEO – Going Digital Key Topics: Digital Transformation, Analytics Location: Mumbai, India​ Bio: Sandeep is Digital Transformation, Analytics, Big data, IoT & Mobility evangelist with over 30 years of experience in IT Consulting and delivery HOW DID YOU GET TO BECOME AN EXPERT IN DIGITAL TRANSFORMATION I had started

Onalytica Interview with Tony Baer

Interview with Tony Baer

By on July 18, 2018 in Interviews, Marketing

Tony Baer – Principal Analyst at Ovum Key Topics: Big Data, Data Management, Databases, Advanced Analytics, AI Location: New York, USA Bio: One of Ovum’s most visible analysts, Tony Baer is a recognized authority in extending data management practices, governance, and analytics to address Big Data. He has established two new research practices at

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