There are thousands of charities and campaigns around the world focused on the prevention and extinction of the dreaded ‘C’ word. Each of these organisations has a slightly different demographic, a slightly varied funding plan, but they all have the same ultimate goal – to finally beat cancer. Due to the millions of voices out there we looked at who was driving the most influence on the topic of cancer care, research and fundraising.

Each year, approximately 14 million people around the world learn that they have cancer and of these, 8 million will die. There is research to suggest that a third of cancer related deaths could have been prevented with the appropriate services and technology, and some countries have made great progress in the prevention of such cases.

In the UK, the four most common types of cancer are breast cancer, lung cancer, bowel cancer and prostate cancer. In 2011, these four accounted for over half (53%) of all new cancer cases – which totalled nearly 331,500.

Rate of Breast Cancer Incidences

It is no surprise that there are thousands of organisations campaigning to increase funding on cancer related research and research has vastly progressed with more than half of diagnosed patients surviving for at least ten years – in the 1970s, only a quarter would have. Agendas for these organisations and charities include running campaigns such as the tobacco packaging campaign which is striving towards having plain, standard cigarette packs in order to stop people – especially youths and younger people – from starting a smoking habit.

 Onalytica Cancer Care: Top 100 Influencers and Brands - Smoking Packaging Graphic

At Onalytica, we use our unique Influencer Relationship Management software to monitor and analyse online trends in order to help brands realise a social media marketing and engagement strategy. This time, we used our software to find the top brands and individual influencers who have been successfully running the message of the importance of cancer research and keeping us up to date on research progression.

MAPPING THE CANCER RESEARCH COMMUNITY

We were interested in seeing which influencers were leading the online cancer research discussion, so we analysed over over 300K tweets matching the following query: (“cancer” AND (“research” OR “researcher” OR “researching” OR “nhs” OR “charity” OR “charities” OR “campaign” OR “campaigns” OR “campaigning” OR “fundraising” OR “fundraiser” OR “fundraisers” OR “therapy”)) OR “cancerresearch” and identified the top 100 most influential brands and individuals leading the discussion on Twitter.

What we discovered was a huge community of cancer related influencers and organisations discussing upcoming campaigns and successful fundraising stories. Below you can see a large network map created in IRM showing some of the top influencers talking to each other on cancer related topics. We’ve highlighted Dr Deanna Attai here as she is one of the key connectors driving engagement. It is great to see communities building around those dedicating themselves to the cause.

Capture

 

Below you can see another network map of the online conversation created with our Influencer Relationship Management software IRM. The map below shows the charity Cancer Research UK at the centre and the conversations to and from the other influencers. We can see that there is a lot of conversation between brands and individuals as they work together to support the same cause. Be sure to click on the map to enjoy the full size network diagram in greater detail.

Cancer Care: Top 100 Influencers and Brands - Network Map 1

 

If you are interested in learning more about our IRM software click here!

TOP 100 INDIVIDUALS

We looked at all the individuals engaging on Twitter to bring you a list of the top 100 most influential individuals in Cancer Research.

Be sure to hit the download button below to grab the full report and see who ranks beyond the top 50.

Get All The Insights!

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Rank Twitter Handle Name Influencer Score
1 @MyID_Research Matt Poulton 100
2 @ElaineSchattner Elaine Schattner 90.98
3 @blackhonee Honee 90.14
4 @bjork5 Dave Bjork 89.9
5 @DrAttai Dr. Deanna Attai 84.09
6 @NCITedTrimble Edward Trimble 83.9
7 @joyogude Joy Ogude Presenter 83.64
8 @dougulman Doug Ulman 83.16
9 @picardonhealth André Picard 78.07
10 @SherryPollex Sherry Pollex 72.37
11 @Groz_P Phyllis 70.02
12 @stales Alicia C. Staley 69.36
13 @DeborahAlsina Deborah Alsina 68.72
14 @geewizzgee1 Gina Long 68.4
15 @CRUKManchester Hannah 68.31
16 @Nikhilwagle Nikhil Wagle, MD 67.92
17 @FollowHeidi FollowHeidi 67.77
18 @ianstories Ian D. Moore 67.59
19 @vickyyyf Vicky Forster 67.35
20 @RAA62 Rosemary Albone 67.15
21 @KentBottles KentBottles 66.99
22 @ajpcarr Andy Carr 66.84
23 @BrendonStilesMD Brendon Stiles 66.47
24 @abimF1 Abi M 65.44
25 @JillHennessyMP Jill Hennessy MP 65.03
26 @Aiims1742 Anirban Maitra 64.9
27 @RyanNipp Ryan Nipp, MD 64.85
28 @CMommyDesigns Tiffany 63.76
29 @teamoncology Naoto Ueno, MD, PhD 63.73
30 @MichaelWosnick Michael Wosnick, PhD 63.7
31 @APTjimmy Jimmy Norman 63.59
32 @abcdiagnosis Jo Taylor 63.37
33 @delythjmorgan Delyth Morgan 62.96
34 @senrobportman Rob Portman 61.74
35 @whereisdaz Dr Darren Saunders 60.52
36 @StaceyABurling Stacey Burling 61.37
37 @AmandaHaddock Amanda Haddock 61.28
38 @jgkfan Justin Gaard 61.27
39 @DrJackieWalters Dr. Jackie Walters 60.25
40 @corrie_painter Corrie Painter, PhD 60.13
41 @mtmdphd Mike Thompson, MDPhD 60.09
42 @Haroon_Mota Haroon Mota 60.08
43 @timdarv Tim Darvell 59.05
44 @Majormac1 Robin Holmes 58.03
45 @DrKhouryCDC Dr. Muin Khoury 57
46 @OphiraG Ophira Ginsburg 56.94
47 @ZawadiNyongo Zawadi Nyong’o 56.75
48 @Evbcuik Emma Anderson 56.71
49 @TomIarocci Tom Iarocci, M.D. 56.55
50 @melaphukanoma Mark Williams 56.31

 

TOP 100 Brands

With all the discussion and resources available online, our analysis produced a great set of independent information resources and communities. Influential organisations such as Cancer Research UK and Anthony Nolan are leading the debate.

Download The Full Report

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Rank Twitter Handle Name Influencer Score
1 @CR_UK Cancer Research UK 100
2 @SU2C Stand Up To Cancer 99.5
3 @CancerResearch Cancer Research Inst 99.19
4 @NHAparty The NHA Party 98.51
5 @Pelotonia Pelotonia 98.13
6 @AnthonyNolan Anthony Nolan 98.11
7 @FifthThird Fifth Third Bank 97.22
8 @theNCI National Cancer Inst 96.63
9 @macmillancancer Macmillan Cancer 96.61
10 @RonanFoundation Ronan Thompson Fdn 95.33
11 @breastcancernow Breast Cancer Now 95.27
12 @OSUCCC_James The James 95.19
13 @Bowel_Cancer_UK Bowel Cancer UK 94.78
14 @BeClearonCancer Be Clear on Cancer 94.03
15 @bmsnews Bristol-Myers Squibb 93.88
16 @metavivor METAvivor 92.54
17 @cancersociety Cdn Cancer Society 91.07
18 @StBaldricks St. Baldrick’s 90.4
19 @beatbloodcancer Beat Blood Cancers 90.01
20 @DanaFarber Dana-Farber 89.7
21 @BCCare Breast Cancer Care 89.7
22 @sloan_kettering Sloan Kettering 89.45
23 @raceforlife Race for Life 88.25
24 @CLIC_Sargent CLIC Sargent 88.17
25 @AmericanCancer American Cancer Soc 87.92
26 @GdnVoluntary Guardian Voluntary 87.57
27 @AACR AACR 86.96
28 @NHSEngland NHS England 86.75
29 @ASCO ASCO 86.57
30 @AlexsLemonade Alex’s Lemonade 85.53
31 @ICR_London The ICR 85.48
32 @wcrfint WCRF International 84.34
33 @TheVFoundation The V Foundation 83.82
34 @Cancer_Research ACRF 82.69
35 @bikeVeloSano VeloSano 81.67
36 @CareFlash CareFlash 80.59
37 @thePMCF Princess Margaret CF 79.31
38 @OHSUKnight OHSUKnight 78.29
39 @OttawaHospital The Ottawa Hospital 77.79
40 @NCIEpiTraining Cancer Epidemiology 76.62
41 @cancer_wales CancerResearchWales 75.62
42 @ProstateUK Prostate Cancer UK 75.58
43 @Ludwig_Cancer Ludwig Cancer 75.48
44 @CNIO_Cancer CNIO Cancer Centre 75.29
45 @CRUK_Policy CRUK Policy 74.28
46 @NCICancerCtrl NCI Cancer Control 73.26
47 @ClevelandClinic Cleveland Clinic 70.21
48 @MCRCnews MCRC 68.17
49 @myoddballs OddBalls 67.07
50 @NCICancerStats NCI Cancer Stats 66.91

 

Influencer Marketing campaigns generate impressive results, the average earned media value (EMV) from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014. At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Machine to Machine, Wearable TechInternet of Things) be sure to have a gander on our blog or why not propose some topics to us on twitter? We also build some very cool software to manage all of these influencers. Get a free demo today by clicking the button below!

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Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion around cancer care. The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations are independent of a user’s number of followers, but we do filter our lists based on how much a user is engaged in the conversation and the influence they drive through their networks.

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