Business intelligence (BI) refers to technologies, applications, infrastructure, tools and best practices for the collection, integration, analysis, and presentation of business information to improve and optimize decisions and performance. Business intelligence can be used by companies to support a wide range of business choices ranging from basic operating decisions such as product positioning or pricing to more strategic decisions such as priorities and goals.

BI is most effective when it combines external data from the market in which a business operates with internal data from company sources such as financial data. Business intelligence tools empower organizations to gain insight into new markets, to assess demand and suitability of products and services for different market segments and to gauge the impact of marketing efforts.


TOP INFLUENCERS

We analysed nearly 1.3M business intelligence posts from 28th May 2017 – 28th May 2018, looking at social influence as well as authority by analysing how much influencers are referenced on Twitter, Instagram, Facebook, YouTube, Forums, Blogs, News and Tumblr content. These influencers were then identified and added to our Influencer Relationship Management software (IRM) to generate the influencer rankings and network map.

Below is a list of the top business intelligence influencers segmented by job role. If you want to see who ranks beyond these lists be sure to download the full report by clicking the download button below!

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TOP 10 ANALYSTS IN BUSINESS INTELLIGENCE

 

Rank Twitter Handle Name Company Influencer Score
1 @BIScorecard Cindi Howson Gartner 100
2 @rwang0 R Ray Wang Constellation Research 93.42
3 @bevelson Boris Evelson Forrester 56.57
4 @dhinchcliffe Dion Hinchcliffe Constellation Research 38.64
5 @Fisher85M Michael Fisher Whitcraft Group 21.51
6 @rick_vanderlans Rick van der Lans R20/Consultancy BV 21.49
7 @DHenschen Doug Henschen Constellation R 20.57
8 @tpowlas Tammy Powlas Fairfax Water 17.42
9 @holgermu Holger Mueller Constellation Research 10.68
10 @alanlepo Alan Lepofsky Constellation Research 7.28

 

TOP 5 Business Leaders IN BUSINESS INTELLIGENCE

 

Rank Twitter Handle Name Company Influencer Score
1 @schmarzo Bill Schmarzo Hitachi Vantara 100
2 @timoelliott Timo Elliott SAP 24.78
3 @rautsan Sandeep Raut NIIT Technologies 12.96
4 @chboursin Christine Boursin Le Groupe La Poste 13.1
5 @arjenvanberkum Arjen van Berkum Conclusion 19.28

 

Top 25 Entrepreneurs IN BUSINESS INTELLIGENCE

Below is a list of the top 25 business intelligence entrepreneurs. If you want to see who ranks from 1-50 be sure to download the full report by clicking the download button below!

 

Rank Twitter Handle Name Company Influencer Score
1 @howarddresner Howard Dresner Dresner Advisory Services 100
2 @diverdown1964 John White UnlimitedViz Inc 11.04
3 @weckerson Wayne Eckerson Eckerson Group 7.62
4 @kpuls Ken Puls, FCPA, FCMA Excelguru 6.13
5 @OttLegalRebels Marc R Gagné MAPP Gagne Legal 5.38
6 @idigdata Jen Underwood Impact Analytix 3.49
7 @itworks Patrick Van Renterghem IT Works 3.21
8 @micoyuk Mico Yuk BI Brainz Group 3.15
9 @grattonboy Dean Anthony Gratton Gratton Associates 2.26
10 @buckleyplanet Christian Buckley CollabTalk 2.07
11 @irregularbi Ralf Becher TIQ Solutions GmbH 2.03
12 @gp_pulipaka Dr. GP Pulipaka DeepSingularity LLC 1.94
13 @BrentO Brent Ozar Brent Ozar Limited 1.91
14 @GrowUrStartup Jonathan Aufray Growth Hackers 1.82
15 @cloudpreacher David Holm Xplorico 1.62
16 @brianmoran Brian Moran Brian Moran & Associates 1.53
17 @marcusborba Marcus Borba Borba Consulting 1.47
18 @cwebb_bi Christopher Webb Crossjoin Consulting 1.4
19 @dinisguarda Dinis Guarda LifesDNA 1.36
20 @hyounpark Hyoun Park Amalgam Insights 1.27
21 @TomUrtis Tom Urtis/Atlas Atlas Programming Management Inc 1.25
22 @MHiesboeck Martin Hiesboeck Deber Brand Consulting 1.13
23 @DBaker007 Duane Baker Duane Baker 1.06
24 @bobehayes Bob E. Hayes Business Over Broadway 1.03
25 @YwanVanLoon Ywan van Loon STageAfstudeerPortal.nl (S.T.A.P.) 0.97

 

Top 25 Industry Professionals IN BUSINESS INTELLIGENCE

Below is a list of the top 25 business intelligence industry professional. If you want to see who ranks from 1-50 be sure to download the full report!

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Rank Twitter Handle Name Company Influencer Score
1 @meetdux Dux Raymond Sy Avepoint 100
2 @Ronald_vanLoon Ronald van Loon Adversitement 21.28
3 @Rad_Reza Reza Rad RADACAD 20.22
4 @marcorus Marco Russo SQLBI 14.08
5 @YvesMulkers Yves Mulkers Right Relevance, Inc 13.21
6 @dbstodder David Stodder TDWI 12.09
7 @LouisColumbus Louis Columbus IQMS 11.99
8 @GuyInACube Adam Saxton Microsoft 10.18
9 @PhilSeamark Phil Seamark RADACAD 7.44
10 @knight_devin Devin Knight Pragmatic Works 6.5
11 @cjiqbal Chaudhry Javed Iqbal British Council 6.27
12 @andi_staub Andreas Staub FehrAdvice 5.71
13 @MikeQuindazzi Mike Quindazzi PwC 5.53
14 @antgrasso Antonio Grasso Digital Business Innovation Srl 5.53
15 @fmarin_ES Fernando Marín CIVITAS 5.17
16 @SteveMillerNY Steve Miller Softomotive 5.15
17 @jblefevre60 Jean-Baptiste Lefevre #VivaTech2018 BNP Paribas 4.04
18 @simonlporter Simon Porter NGA Human Resources 3.8
19 @itsAswath Aswath IBM 3.67
20 @DaveRubal David Rubal, CISSP Dell EMC 3.43
21 @shawnrog Shawn Rogers TIBCO Software 3.25
22 @jenstirrup Jen Stirrup Data Relish Ltd 3.16
23 @johnlmyers44 johnlmyers44 Enterprise Management Associates 3.13
24 @rikwalters Rik Walters SnapLogic 2.71
25 @HansMichielscom Hans Michiels Smurfit Kappa 2.44

 

Top 15 Marketers IN BUSINESS INTELLIGENCE

Below is a list of the top 10 business intelligence marketers. If you want to see who ranks from 1-20 be sure to download the full report!

Rank Twitter Handle Name Company Influencer Score
1 @iMariaJohnsen Maria Johnsen Golden Way Media 100
2 @GilPress Gil Press gPress 24.44
3 @ahmedjr_16 Jamil Ahmed Reinforce Lab 59.06
4 @grattongirl Sarah-Jayne Gratton The Social Skillset 35.81
5 @pierrepinna Pinna Pierre IPFConline 31.82
6 @EricTTung Eric T. Tung Go To Marketers 20.62
7 @GuidoKerkhof Guido Kerkhof Microsoft 15.86
8 @DioFavatas Dionisios Favatas Truth Initiative 14.28
9 @CharlotteSoc360 Thomas L. Clark Jr. Charlotte Social 360 13.54
10 @RosyCoaching Rosy IPFConline 14.25
11 @jmalonepr James Malone Maxima PR 8.33
12 @IsabellajonesCl Isabella Jones World Connector 11.61
13 @JohnGCourtney John G. Courtney The Marketing Centre 11.73
14 @Danish_0786 Mohammad Khan Bloogle01 12.4
15 @ThinkersPad Piyush Kulshreshtha Gutrgoo 10.85

 

MAPPING THE COMMUNITY

Below you can see a network map showing a sample of  the online business intelligence conversations. This map was created with our Influencer Relationship Management software (IRM). If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch!

Onalytica Business Intelligence Influencers, Brands and Publications Network Map

TOP 50 Brands

Below is a list of the top 50 business intelligence brands. If you want to see who ranks from 1-100 be sure to download the full report by clicking the download button below!

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Rank Twitter Handle Name Influencer Score
1 @MSPowerBI Power BI 100
2 @Sisense Sisense 54.76
3 @constellationr Constellation R 42.21
4 @MicroStrategy MicroStrategy 39.91
5 @ipfconline1 ipfconline 40.62
6 @7wData 7wdata 39.82
7 @Acuvate Acuvate Software 24.15
8 @BARC_Research BARC 21.08
9 @GCPcloud Google Cloud Platform 31.85
10 @analyticbridge Data Science Central 25.66
11 @qlik Qlik 21.69
12 @LookerData Looker 18.59
13 @TDWI TDWI 19.87
14 @TIBCO TIBCO Software 19.07
15 @Dataversity DATAVERSITY 19.03
16 @DeepSingularity DeepSingularity 17.27
17 @PhocasSoftware Phocas Software 16.49
18 @Orcanintell Orcan Intelligence 14.27
19 @IBMBizAnalytics IBM Business Analytics 15.57
20 @Jadirectivestwt JA Directives 12.38
21 @EXPconsultingES EXPconsulting Corp 11.31
22 @CXPgroup CXP Group 11.45
23 @BRIDGEi2i BRIDGEi2i Analytics 11.76
24 @SAPAnalytics SAP Analytics 14.57
25 @datanami Datanami 9.8
26 @powerpivotpro PowerPivotPro 8.93
27 @Business_AI AI Business 10.89
28 @Big_Squid Big Squid 7.85
29 @Technology_Adv TechnologyAdvice 8.71
30 @LogiNext LogiNext 9.24
31 @ventanaresearch Ventana Research 8.4
32 @imarketing111 Digital Marketing 8.3
33 @globemarketing Marketing Products 8.09
34 @UCStrategies Biz Comm Strategies 10.08
35 @Treadstone71LLC Treadstone 71 20.19
36 @Norway888 Norway marketing 7.08
37 @Trifacta Trifacta 7.45
38 @Capterra Capterra 7.64
39 @datameer Datameer 7.54
40 @jamsovaluesmart JAMSO 7.97
41 @DataRobot DataRobot 7.48
42 @mapr MapR Technologies 9.14
43 @analyticsonfire Analytics on Fire 7.38
44 @cloudera Cloudera 10.56
45 @ESOMAR ESOMAR 8.31
46 @Mapbox Mapbox #explorelocate 8.18
47 @insightsquared InsightSquared 5.98
48 @HitachiVantara Hitachi Vantara 6.98
49 @ExperianDataLab Experian DataLab 6.82
50 @trustradius TrustRadius 5.18

 

TOP 50 PUBLICATIONS

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Rank Twitter Handle Name Influencer Score
1 @cmswire CMSWire.com 100
2 @InformationWeek InformationWeek 79.02
3 @ZDNet ZDNet 40.3
4 @CIOonline CIO.com 36.5
5 @biconnections BIconnections 31.77
6 @ticbeat TICbeat 18.3
7 @DataScienceCtrl Data Science Central 16.55
8 @TechNative TechNative 14.57
9 @DataconomyMedia Dataconomy 13
10 @SmartDataCo SmartData Collective 12.08
11 @InsightBrief InsightBrief 10.48
12 @BizAnalyticsTT sBusinessAnalytics 7.78
13 @Datafloq Datafloq 7.53
14 @TechRepublic TechRepublic 7.39
15 @cioreview CIOReview 7.17
16 @frenchweb frenchweb 6.46
17 @Solution_Review SolutionsReview 5.94
18 @DisruptionHub D/SRUPTION 5.42
19 @sdtimes SD Times 5.18
20 @ITWeb ITWeb News Publication 5.02
21 @digitaljournal Digital Journal 4.3
22 @StartUpRealTime StartUpNews 4.26
23 @AnalyticsVidhya Analytics Vidhya 4.23
24 @ITPro IT Pro 4.22
25 @sectest9 Security Testing 4.17
26 @HIMSS HIMSS 4.09
27 @HITpol HealthIT Policy 3.9
28 @sqlpass PASS 3.67
29 @AnalyticsWeek AnalyticsWeek 3.65
30 @dbtrends DBTA Magazine 3.61
31 @CStoreNews_ C-Store News 3.5
32 @toptechticker toptechticker 3.27
33 @TechNativeWire TechNative Wire 3.27
34 @HITAnalytics HealthITAnalytics 3.25
35 @Primal_Digest Primal Digest 3.11
36 @robinsnewswire Global News Report 3.01
37 @fintechna FINTECHNA 2.98
38 @odbmsorg odbms.org 2.97
39 @smartcityfeed Smart City Feed 2.97
40 @nexusgrado Nexus Informática 2.79
41 @EdGameTec EdTech 2.69
42 @VizWorld VizWorld.com 2.66
43 @TechNowOrNever Tech Now or Never 2.62
44 @BusinessWorldIE Business World 2.52
45 @SMNewsdaily Social Media News 2.5
46 @TechVisorNL TechVisor 2.46
47 @IoTJournal IoT Journal 2.46
48 @BigdAnalytics Bigdata Analytics 2.44
49 @B2BNewsNetwork B2B News Network 2.41
50 @InfonomicsToday Infonomics® Today 2.39

 


At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Virtual Reality, Digital HealthDigital Marketing) be sure to have a look on our blog or why not propose some topics to us on Twitter?

Effective influencer marketing starts with identifying relevant influencers for your brand. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 500K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Our software enables you to identify influencers by topic, demographic or content and includes real-time tracking and measurement reporting to scale your influencer relations.

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Disclaimer
: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands, individuals and publications listed here are undoubtedly influential when it comes to driving discussion around business intelligence.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. We looked at social
topical influence as well as topical authority by analyzing both their social engagement on Twitter and how much influencers were referenced in association with business intelligence on Twitter,
Instagram, Facebook, YouTube, Forums, Blogs, News and Tumblr content. These calculations also take in to account a user’s resonance (engagement) relevance (number of posts on topic) and reach (number of followers). If you want to learn more, please read our article that outlines How to identify your target influencers.


About the Authors

Joe Fields – Digital Marketing Manager at Onalytica

Joe runs the digital marketing campaigns at Onalytica to increase lead generation and drive sales. Specialities include content creation, social media advertising, engaging with audiences and building relationships with influencers, monitoring campaign performance, producing reports and measuring success.

 

Lizzie Dunmore – Insights Analyst at Onalytica

Lizzie provides actionable insights for brands to implement & drive successful influencer marketing strategies. She’s into sustainability, conservation, and strong coffee.