The British automotive industry is best known for premium and sports cars including Aston Martin, Bentley, Caterham Cars, Daimler, Jaguar, Land Rover, Lotus, McLaren, MG, Mini, Morgan and Rolls-Royce. Other car manufacturers with a major presence in the UK include Honda, Nissan, Toyota, Vauxhall, Alexander Dennis, Ford, GMM Luton, Leyland Trucks and London Taxis International.

In 2015, the British automotive industry hit a 10 year high by producing nearly 1.6M vehicles, up 3.9% from 2014, and 77.3% of those vehicles were exported. In 2015 the total turnover by vehicle manufacturers in the UK was a record £69.5bn, an increase of 7.3% on 2014.


When purchasing a car there are a number of factors that can sway the decision making process from one brand to another. For example is it a safe car? Does it have the latest gadgets? Is it fuel efficient? How is the driveability? How much does it cost? We ran a series of queries analysing the last 3-6 months’ worth of social conversations in order to identify the key factors that influence purchasing decisions which we identified as:

Onalytica - The UK Automotive Industry - Key factors influencing purchasing decisions


We extracted over 3.5M tweets from 11th May until 9th August 2016 mentioning each of the above topics and their associated keywords, in addition to mentions of “automotive” and “car”. We then ranked this list based on our Contextual Onalytica Rank of Influence (CORI). This methodology takes into account the 4 Rs of influencer marketing: Resonance (how much engagement they are driving), Relevance (how many times they tweet on topic), Reach (how many followers they have) and Reference (how many twitter lists they appear on). This then provides us with a ranked list of influencers and brands driving the social conversations within each of the topic areas that influence purchasing decisions.

The below lists contain the top 10 influencers and brands in each category, please download the full report to see who ranks beyond the top 10!

Download The Full Report




Rank Twitter Handle Name Company Influencer Score
1 @jasoncreation Jason Burrows Creation Agency 100
2 @tprstly Theo Priestley Alchemist Accelerator 72.41
3 @davidgcant David Cant CMIOSH Veritas Consulting 58.96
4 @alexanderwear Alexander Sommer WTVOX 38.46
5 @SteveFowler Steve Fowler Autoexpress 37.78
6 @LOMBARDI_GLORIA Gloria Lombardi Marginalia 37.52
7 @WallacePJW Paul Wallace Supercars of London 36.25
8 @Dwarfio Russ Cockburn Cucumber PR 35.17
9 @KirHammond Kirsty Hammond Link2Media 33.12
10 @Petercampbell1 Peter Campbell Financial Times 27.04



Rank Twitter Handle Name Influencer Score
1 @newscientist New Scientist 100
2 @guardiantech Guardian Tech 93.42
3 @sciencemuseum Science Museum 31.45
4 @autocar Autocar 30.79
5 @BMW_UK BMW UK 27.9
6 @Jaguar Jaguar 38.05
7 @Design_Week Design Week 27.12
8 @GREATBritain GREAT Britain 15.78
9 @AutoExpress Auto Express 15.53
10 @AudiUKPress Audi UK Press Office 11.66



Rank Twitter Handle Name Company Influencer Score
1 @DavidDjward David Ward Global NCAP 100
2 @RoyLilley Roy Lilley NHS 42.22
3 @Frances_Coppola (((FrancesCoppola))) Forbes 45.74
4 @prashantrao Prashant Rao NY Times 38.22
5 @QuentinWillson Quentin Willson ITV, Wilson Consultancy 36.01
6 @shelleypetersen Michelle Petersen Health Innovations 31.59
7 @RedTedArt Maggy Woodley Red Ted Art 31.4
8 @suziewauthor suziew Children’s Author 30.03
9 @gill_crawshaw Gillian Crawshaw A Baby On Board 26.14
10 @WhatKatySaidUK Katy {WhatKatySaid} Wat Katy Said 24.99



Rank Twitter Handle Name Influencer Score
1 @Jaguar Jaguar 100
2 @UKVolkswagen Volkswagen UK 34.07
3 @autocar Autocar 33.4
4 @evomagazine evo Magazine 31.04
5 @MadeForMums MadeForMums 28.53
6 @CarWaffle Car Waffle 26.42
7 @DVSAgovuk DVSA 25.59
8 @VolvoCarUK VOLVO UK 25.4
9 @whatcar What Car? 24.88
10 @MercedesTruckUK Mercedes-Benz Trucks 23.7



Rank Twitter Handle Name Company Influencer Score
1 @prashantrao Prashant Rao NY Times 100
2 @Jim_Holder Jim Holder Haymarket Automotive 20.81
3 @Petercampbell1 Peter Campbell Financial Times 20.57
4 @tprstly Theo Priestley HTV Vive, ITredux, Magnifact 17.42
5 @TechXB Steve Nicholls Tech XB 12.72
6 @ScarbsTech Craig Scarborough Scarbs Tech 11.59
7 @kwaichi Kwai Chi Vlogger/Blogger 9.82
8 @TimPollardCars Tim Pollard Car Magazine 5.97
9 @JonathanHaynes Jonathan Haynes The Guardian 5.22
10 @gmt71_01 Gianmarco Troia Qwince 4.84



Rank Twitter Handle Name Influencer Score
1 @guardiantech Guardian Tech 100
2 @Independent The Independent 70.05
3 @Telegraph The Telegraph 47.85
4 @Jaguar Jaguar 86.58
5 @BBCTech BBC Technology 43.75
6 @WiredUK Wired UK 22.49
7 @techradar TechRadar 55.74
8 @TechAnnouncer TechAnnouncer 7.27
9 @AutoExpress Auto Express 30.69
10 @CarWaffle Car Waffle 9.56



Rank Twitter Handle Name Company Influencer Score
1 @simonlporter SimonPorter IBM 100
2 @mikejulietbravo Mike Briercliffe Biercliffe Associates 90.36
3 @aasisvinayak Aasis Vinayak Freelance Columnist 31.09
4 @nigelwalsh Nigel Walsh Capgemini 27.29
5 @dharmeshsb dharmeshsb Orange 26.26
6 @neirajones Neira Jones Independent Advisor 25.58
7 @AAinslie Alexander Ainslie CE Partners Ltd. 22.5
8 @Sion_Smith Siôn 22.32
9 @Andrew_Campling Andrew Campling BT 19.93
10 @j4mou1 James Greenhough Benz Bavarian 19.91



Rank Twitter Handle Name Influencer Score
1 @BBC_TopGear Top Gear 100
2 @techradar TechRadar 33.27
3 @CNBCi CNBC International 18.7
4 @Discover_News_ Discover News 13.84
5 @GSMA GSMA 13.33
6 @SuperTechStuff Super TechStuff 12.63
7 @VolvoCarUK VOLVO UK 10.85
8 @cbronline 10.25
9 @UKSalesTech UK Technology Blog 10.09
10 @MMMagTweets Mobile Marketing 9.85



Rank Twitter Handle Name Company Influencer Score
1 @Jim_Holder Jim Holder Haymarket Automotive 100
2 @ediggs Eze Vidra TrialReach 30.91
3 @futureofmovemnt Peter Elliott Future of Movement 24.36
4 @jasoncreation Jason Burrows Creation Agency 22.73
5 @spenley Spencer Kelly BBC Click 20.93
6 @LNeckermann Lukas Neckermann Neckermann Strategic Advisors 17.77
7 @alexanderwear Alexander Sommer WTVox 14.15
8 @BriggsMartyn Martyn Briggs Frost & Sullivan 9.95
9 @kwaichi Kwai Chi 8.58
10 @cliffordious Clifford McDowell Doorda 6.51



Rank Twitter Handle Name Influencer Score
1 @Dezeen Dezeen 100
2 @WiredUK Wired UK 76.56
3 @autocar Autocar 74.58
4 @Jaguar Jaguar 66.79
5 @techradar TechRadar 53.34
6 @ccavgovuk CCAV 45.03
7 @Pocketlint Pocketlint 26.62
8 @AutoExpress Auto Express 21.79
9 @DriveEV Drive EV 19.81
10 @TheManufacturer The Manufacturer 11.78

Don’t forget these are just the top 10 in each category, be sure to download the report to get the full list!

Download The Full Report




Rank Twitter Handle Name Company Influencer Score
1 @antdavidson Anthony Davidson Sky Sports F1 100
2 @jonnywilde Jon Wilde | JWGP 6.82
3 @dsceditor Graham Goodwin Daily Sports Car 5.27
4 @TimPollardCars Tim Pollard Parkers / Car Magazine 5.11
5 @_LCC7 Lisa Crampton Crampton Sports 3.65
6 @_markgallagher Mark Gallagher CMS Motor Sport 3.46
7 @ollyjarvis oliver jarvis Audi 3.39
8 @hiltonholloway Hilton Holloway Autocar 3.22
9 @deanslavnich Dean Slavnich Engine Technology International 2.81
10 @OliviaGauch Olivia Gauch 2.59



Rank Twitter Handle Name Influencer Score
1 @autocar Autocar 100
2 @AutoExpress Auto Express 65.02
3 @MotorInfoNews Car News 40.04
4 @whatcar What Car? 29.78
5 @ZipcarUK Zipcar UK 26.62
6 @AutoVoltMag AutoVolt Magazine 23.41
7 @evomagazine evo Magazine 18.46
8 @CarWaffle Car Waffle 17.59
9 @SuperTechStuff Super TechStuff 15.98
10 @ShellMotorsport ShellMotorsportTeam 13.77



Rank Twitter Handle Name Company Influencer Score
1 @JKempEnergy John Kemp Reuters 100
2 @thejournalofind William Digby-Hammer The Journal of Industry and Technology 60.03
3 @ScarbsTech Craig Scarborough ScarbsTech 67.02
4 @WallacePJW Paul Wallace SupercarsofLondon 66.69
5 @hiltonholloway Hilton Holloway Autocar 24.99
6 @Jim_Holder Jim Holder Haymarket Automotive 24
7 @CreweNorth Reg Crawford Freelance writer 19.2
8 @steve_cars Steve Walker Auto Express 19.02
9 @DavidDjward David Ward Global NCAP 18
10 @jrendell Julian Rendell Autocar Magazine 16.29



Rank Twitter Handle Name Influencer Score
1 @autocar Autocar 100
2 @AutoExpress Auto Express 92.62
3 @MercedesTruckUK Mercedes-Benz Trucks 63.84
4 @UKHaulier UK HAULIER 31.85
5 @hgvdriversdiary Am2Pro Ltd 17.5
6 @AutoNewsUK Auto News UK 15.45
7 @RHANews RHA News 14.13
8 @Editorial_MR Motoring Research 13.66
9 @truckerworld Trucker World 12.87
10 @Alc333Alc R.Alc/Trinidad C&I 11.12



Rank Twitter Handle Name Company Influencer Score
1 @andrewbensonf1 Andrew Benson BBC Sport 100
2 @BenCollinsStig Ben Collins Collins Autosport 99.54
3 @NobleF1 Jon Noble 94.94
4 @PrestigeDiesels Alexis  Prestige Diesels 32.39
5 @TimPollardCars Tim Pollard Parkers / Car Magazine 32.14
6 @CarSnapped steve.c Car Snapped 25.51
7 @steve_cars Steve Walker Auto Express 25.41
8 @AJ_Bombersports Adam Johnson RC Racing TV 17.39
9 @Petercampbell1 Peter Campbell Financial Times 17.22
10 @carwriteups Tim Barnes-Clay Freelance Journalist 16.33



Rank Twitter Handle Name Influencer Score
1 @BBC_TopGear Top Gear 100
2 @Jaguar Jaguar 65.85
3 @autocar Autocar 43.94
4 @AutoExpress Auto Express 28.16
5 @C4F1 Channel 4 F1® 18
6 @NHMS NH Motor Speedway 17.7
7 @PistonHeads PistonHeads 16.55
8 @trustedcp Trusted Car Products 14.11
9 @LTMsport L&T Motorsport 12.99
10 @whatcar What Car? 12.98



Rank Twitter Handle Name Company Influencer Score
1 @yiannimize Yianni Charalambous Yiannimize 100
2 @activrightbrain Dean Johnson Brandwidth 83.15
3 @Jim_Holder Jim Holder Haymarket Automotive 72.98
4 @Shmee150 Tim Burton Shmee150 52.98
5 @steve_cars Steve Walker Auto Express 46.35
6 @Matt_Burt_ Matt Burt Autocar 46.15
7 @KirHammond Kirsty Hammond Link2Media 41.68
8 @OwenReady Owen Ready Car Design News 36.5
9 @Jonny_Will_28 Jonny Williamson The Manufacturer 29.28
10 @deanslavnich Dean Slavnich Engine Technology International 28.74



Rank Twitter Handle Name Influencer Score
1 @McLarenF1 McLaren 100
2 @Jaguar Jaguar 98.16
3 @BBC_TopGear Top Gear 89.58
4 @Dezeen Dezeen 69.51
5 @LandRover_UK Land Rover UK 55.21
6 @astonmartin Aston Martin 54.47
7 @AutoExpress Auto Express 38.97
8 @Design_Week Design Week 34.16
9 @UKClassicCars UK Classic Cars 24.91
10 @autocar Autocar 21.66



Rank Twitter Handle Name Company Influencer Score
1 @MartinSLewis Martin Lewis Money Saving Expert 100
2 @RedHotSquirrel Robert Kimbell  Financial Services Authority 73.17
3 @capipaula182 Capi driver Enthusiast 71.21
4 @jrendell Julian Rendell Autocar 69.92
5 @carlease4you Charlie Mc Cullagh Car Lease 4 U 41.37
6 @SJB6991 Sam B Enthusiast 24.54
7 @Shmee150 Tim Burton Shmee150 19.41
8 @carwriteups Tim Barnes-Clay Freelance Journalist 10.79
9 @hiltonholloway Hilton Holloway Autocar 9.69
10 @autoindigo Kate — Autoindigo Auto Indigo 9.59



Rank Twitter Handle Name Influencer Score
1 @TheEconomist The Economist 100
2 @UKCarLease UKCarLease 61.22
3 @BBC_TopGear Top Gear 31.35
4 @AudioneBayUK Audi onebay 17.37
5 @autocar Autocar 17.1
6 @AscotMotorCars AscotMotorCars 12.87
7 @AutoExpress Auto Express 10.18
8 @LandRover_UK Land Rover UK 8.45
9 @jdm_zone JDM_Zone 8.4
10 @bluewheels Blue Wheels Car Hire 8.32



Once we identified the top influencers in the various topic areas in the UK automotive industry, we wanted to create a visual representation of this community to help illustrate the social landscape. The below map shows the brand Jaguar at the centre who were the #3 brand for innovation, #1 for safety, #2 for technology, #4 for driverless cars, #2 for drivability and #2 for design. This map was created with our Influencer Relationship Management software (IRM). Feel free to click on the map to open up a larger version.

Onalytica - The UK Automotive Industry Top Influencers and Brands - Network Map 1 (Jaguar)

Below you can see another network map created using our Influencer Relationship Management software (IRM) showing Theo Priestley, the #2 influencer for Innovation and #4 for Technology  at the centre. If you’re interested in identifying and mapping your community, click here to get in touch!

Onalytica - The UK Automotive Industry Top Influencers and Brands - Network Map 2 (Theo Priestley)

At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Virtual Reality, Digital HealthDigital Marketing) be sure to have a gander on our blog or why not propose some topics to us on twitter? We also build some very cool software to manage all of these influencers. Get a free demo today by clicking the button below!


Are you influential in a certain topic area? Do you want to be more influential in new areas? We have launched a new global community of 100K+ social influencers and we’d love for you to join! Community is aimed at those who want to grow their influence and raise their profile among the people that matter.

What are the key benefits of joining community?

  • Increased visibility with relevant brands
  • Insights into your social profile
  • Suggested key influencers to connect with
  • Opportunity to grow your influence

If this sounds like something you would be interested in, then why not spare 2 minutes to join Community for free?


Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion in the British automotive industry.

The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations also take into account a user’s relevance (number of tweets on topic), reach (number of followers) and reference (how often they appear in Twitter lists). If you want to learn more, please read our article that outlines influencer identification.

Vector Graphics from: Vecteezy

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