We’ve identified influencers within the Big Data space before (PS – for the most up-to-date rankings you can see our Big Data influencers list over on List.ly). It is indeed a big and – dare I say it – somewhat buzzy term, which can encompass a huge range of meanings and applications, depending on who you ask.

For the latest instalment we’ve decided to delve a little deeper into the Petabytes and Zettabytes out there in order to hone in on a more specific Big Data use case – improving customer experience – and bring you a slightly different community of influencers. Yes, it’s still a big subject, but we thought it might be an interesting (and maybe even useful) angle for anybody operating in this space.


To find the influencers, we analysed the network of individuals interacting on Twitter using customer experience hashtags such as #CX, #CXP and #custexp within the context of #BigData. We then used PageRank analysis to calculate the influence of the people within this network, and create a network map of the connections between them (which you can see below). For more information on our methodology you can see our previous post here (and if you harbour cynicism towards the whole idea of influencer lists and rankings, well, you might have a point).

Big Data and CX – Top 50 Network Map

Click here for a larger version

Click here for a larger version (opens in new window)

Darker, larger nodes signify more influence within the network – for example, Annette Franz, being the top influencer, sits in the centre of the network, and is represented in a deeper shade of blue. 

If you’d like a little more background on the subject, the folks at OgilvyOne have put together
a very nice microsite about the use of Big Data in enhancing customer experience, while the inimitable Brian Solis looks at some real-life examples of developing a data-driven customer-centric approach in this article.

Big Data and Customer Experience – Top Influencers

OK, hands up – we’ve only published the top 50 right here… but you can download the full top 100 (complete with network map) by clicking the big green button below. So that’s not so bad, right? Right..?


Rank Twitter Handle Name PageRank (Normalised)
1 @annettefranz Annette Franz 100
2 @kerrybodine Kerry Bodine 48.8
3 @jlnorwood James Norwood 38.74
4 @Hyken Shep Hyken 38.71
5 @nporte Nancy Porte 37.34
6 @samsternjones Sam Stern 35.17
7 @rwang0 R Ray Wang 34.66
8 @Natasha_D_G Natasha Bishop 31.32
9 @megbear Meg Bear 30.17
10 @jonathanbrowne Jonathan Browne 27.93
11 @TedRubin Ted Rubin 24.94
12 @KateNasser Kate Nasser 22.49
13 @dcapuan0 Dave Capuano 22.04
14 @bobehayes Bob E. Hayes, PhD 18.95
15 @RoyAtkinson Roy Atkinson 18.92
16 @BernardMarr Bernard Marr 17.85
17 @piplzchoice Gregory Yankelovich 17.47
18 @martinhw Martin Hill-Wilson 17.41
19 @stephaniethum Stephanie Thum 17.3
20 @eswayne Eric Swayne 16.47
21 @bobevansIT Bob Evans 15.71
22 @CutlerDave Dave Cutler 15.54
23 @avdingus Amanda Dingus 14.96
24 @jpalocsik Jenni Palocsik 12.96
25 @TheSocialPitt David Pittman 11.26
26 @alanlepo Alan Lepofsky 11.12
27 @KirkDBorne Kirk Borne 11.05
28 @jameskobielus James Kobielus 10.97
29 @TullioSiragusa Tullio Siragusa 10.93
30 @juliebhunt Julie Hunt 10.29
31 @clearaction Lynn Hunsaker 10.14
32 @CaseyCrl Casey Lucas 10.09
33 @maldyj Jennifer Maldonado 10.06
34 @williammcknight William McKnight 10.04
35 @MJohnsonLoyalty Mark Johnson 9.99
36 @JimMarous Jim Marous 9.89
37 @erinraese Erin Raese 9.11
38 @VOCMountaineer Sarah Simon 9.01
39 @laurenziskie Lauren Ziskie 8.97
40 @apmcinnes Andrew McInnes 8.27
41 @stealeyreed Sarah Stealey Reed 8.04
42 @graemeknows J. Graeme Noseworthy 7.89
43 @andy_mcf Andrew McFarland 7.88
44 @brettking Brett King 7.87
45 @TomHoffman121 Tom Hoffman 7.84
46 @holgermu Holger Mueller 7.84
47 @bsdalton Barry Dalton 7.67
48 @colinsataylor Colin Taylor TRG 7.55
49 @SteveStenacker Steve Stenacker 7.29
50 @larryfreed Larry Freed 6.92

We have rankings for Content Marketing influencers, top education blogs and influential economics blogs to name a few – you can browse them all here. In the meantime, if you have any questions for us you can get in touch – or download the full list below to see the rest of the influencers.


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