B2B marketing is an expanding discussion, there are more commentators and online interaction than ever before and it is becoming tough to blast through the noise with top quality content. With
London’s B2B Marketing Summit just around the corner, we took a closer look at the brands and the individuals who are most influential and driving impact in the online debate.

Our own
Tim Williams will be present during the conference to give people key tips on developing influencer marketing in a B2B marketing strategy. Influencer marketing (if approached correctly) can generate ROI, increase in market share, elevate brand awareness and generate leads. If you’re at the conference or interested in learning more about influencer marketing send him a
tweet or connect with him on
LinkedIn.

Building The Influencer Network

We processed all the data from the hashtag #b2bmarketing from the last 3 months and ranked them based on our PageRank methodology, used also on our other influencer lists on topics such as Bring Your Own Device, Internet of Things and Wearable Tech to name a few. 

Congratulations to ClickZ that takes first spot followed by Michelle Killebrew (who is in charge of IBM’s social business division and she is a guest contributor to ClickZ) and Ben Harper (co-founder of content strategy agency Datify).

We can obviously find some usual suspects (some of them also present in our content marketing thought leaders list) lower down the list, Ann Handley (4th), Ron Sela (14th), Doug Kessler (23rd), Lee Odden (25th), Michael Brenner (26th). This map shows the top 100 influencers, if you’re interested in knowing what the top 200 looks like, you can download full top 200 by the click of the button. (Click to enlarge this beautiful map!)


DOWNLOAD THE FULL REPORT TODAY!

Top 100 Influencer Network B2 B Marketing

The Top 100 Thought Leaders on B2B Marketing

Below is the full top 100 and we see an interesting presence of platforms such as the Content Marketing Institute, SteamFeed, Business2Community, SocialMediaToday, Adobe’s CMO.com and many more. Top influential companies include Lee Odden’s TopRank Marketing, Hubspot and KoMarketing. Scroll below to see where you or your company rank!

Rank Twitter Handle Name PageRank (Normalised)
1 @ClickZ ClickZ 100
2 @shellkillebrew Michelle Killebrew 90.92
3 @benharper87 Ben Harper 70.14
4 @MarketingProfs Ann Handley 66.56
5 @CMIContent Content Marketing 57.91
6 @B2Community Business 2 Community 46.96
7 @msweezey msweezey 33.03
8 @toprank TopRankMarketing.com 29.38
9 @SlideShare SlideShare 29.15
10 @sengineland Search Engine Land 29
11 @SteamFeedcom SteamFeed 28.2
12 @socialmedia2day Social Media Today 26.59
13 @djgeoffe Geoffrey Colon 25.09
14 @ronsela Ron Sela 25.09
15 @Demandbase Demandbase 24.1
16 @exploreB2B exploreB2B 22.84
17 @Econsultancy Econsultancy 20.94
18 @CMO_com CMO.com 20.16
19 @SiegelGale Siegel+Gale 19.59
20 @DerekEdmond Derek Edmond 18.63
21 @KoMarketing KoMarketing 17.75
22 @velocitytweets velocitytweets 17.06
23 @dougkessler dougkessler 16.52
24 @HubSpot HubSpot 16.12
25 @leeodden Lee Odden 15.93
26 @BrennerMichael Michael Brenner 15.87
27 @SonjaJefferson Sonja Jefferson 15.79
28 @wittlake Eric Wittlake 15.04
29 @insideview InsideView 14.53
30 @adage Ad Age 14.37
31 @InNetworkInc InNetwork Inc. 14.06
32 @JoePulizzi Joe Pulizzi 13.34
33 @ChadPollitt Chad Pollitt 12.62
34 @DJThistle DJ Thistle 12.36
35 @TomPick Tom Pick 12.23
36 @MarketingB2B B2B Marketing 11.68
37 @TheCoolestCool Ross Simmonds 11.3
38 @irfanahmad1989 Irfan Ahmad ツ 11.02
39 @Eloqua Eloqua 10.84
40 @janlgordon Curatti 10.81
41 @ArtilleryMarket Douglas Burdett 10.26
42 @forrester Forrester Research 10.11
43 @GerryMoran Gerry Moran 9.97
44 @contently Contently 9.19
45 @lauraramos Laura Ramos 8.9
46 @SFerika Erika Heald 8.76
47 @siriusdecisions SiriusDecisions 8.7
48 @NetProspex NetProspex 8.67
49 @HeinzMarketing Matt Heinz 8.29
50 @belindasummers Belinda Summers 8.08
51 @WeidertGroup Weidert Group, Inc. 7.9
52 @oktopost Oktopost 7.42
53 @jogebauer Jonathan Gebauer 7.21
54 @wonderwall7 Kelsey Jones 7.17
55 @NealSchaffer Neal Schaffer 6.88
56 @TristanLavender Tristan Lavender 6.85
57 @derekgrant Derek Grant 6.85
58 @ardath421 Ardath Albee 6.81
59 @MakingTheNumber SalesBenchmarkIndex 6.78
60 @JennGHanford Jennifer G. Hanford 6.77
61 @earnestagency Earnest 6.4
62 @FierceCMO FierceCMO 6.2
63 @bizo Bizo 5.69
64 @ShellyKramer Shelly Kramer 5.66
65 @drigotti Dave Rigotti 5.51
66 @REALLYB2B Really B2B 5.29
67 @MxGroup The Mx Group 5.28
68 @spacebarpress Julia Borgini 5.17
69 @LinkedInExpert Viveka von Rosen 5.1
70 @Pardot Pardot 5.05
71 @poneillforr Peter O’Neill 4.93
72 @nolin Nolin LeChasseur 4.87
73 @jeffbullas Jeff Bullas 4.85
74 @MargaretMolloy Margaret Molloy 4.83
75 @chief_marketer Chief Marketer Mag 4.74
76 @marketo Marketo 4.61
77 @searchmaster John Koehler 4.6
78 @gdaviddodd G. David Dodd 4.4
79 @remarkmarketing Brian Hansford 4.32
80 @IceSugarMedia Ice Sugar Media 4.31
81 @heidicohen HeidiCohen 4.27
82 @cmswire CMSWire.com 4.23
83 @joel_b2beditor Joel Harrison 4.1
84 @Frank_Strong Frank Strong 4.07
85 @JadeTambini Jade Tambini 4.02
86 @timwasher Tim Washer 3.86
87 @RuthPStevens Ruth P Stevens 3.84
88 @noyesjesse Jesse Noyes 3.8
89 @dreckbaerfrau Susanna Gebauer 3.79
90 @OpenView_Labs OpenView Labs 3.77
91 @amaBoston AMA Boston Chapter 3.72
92 @ShonaMackin Shona Mackin 3.71
93 @GetCurata Curata 3.69
94 @B2BOnlineMktg BDC Online Marketing 3.69
95 @HingeMarketing Hinge 3.59
96 @digimindci Digimind 3.54
97 @Marketingfacts Marketingfacts 3.51
98 @KenWissner Ken Wissner 3.5
99 @binarydesigner Christopher Peat 3.49
100 @Frankwatching Frankwatching 3.43


GET THE FULL TOP 200!

If you’re wondering how we approach influence and influencer marketing, give this article a try. We’ve built a nice top 200 in PDF format which you can download for free that also includes a comprehensive network map which allows you too see all the connections.

If you’re interested in finding influencers in your market and developing an influencer marketing strategy, please get in touch.

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