Onalytica - Which Department Owns Influencer Marketing

Which Department Owns Influencer Marketing?

By on March 23, 2017 in Business, Education, Marketing

Influencer marketing will play a significant role in brands’ 2017 marketing and communication strategies, with 84% of marketers saying they will launch at least one influencer campaign within the next 12 months. Influencer marketing or influencer relations are not yet mainstream roles in their own right, as they are still maturing disciplines, so there

Onalytica - Influencer Marketing Go Global or Stay Local

Influencer Marketing: go Global or Stay Local?

By on August 14, 2014 in Education, Marketing

Globalization and social media have changed the way influencer marketing operates on a global and local level. Although every influencer typically has more influence in their local region it is now possible to measure which influencers have an influence in other countries and therefore should be treated as a global

Onalytica - Influencer Identification, the good the bad and the ugly

Influencer Identification – The Good, the Bad and the Ugly

By on July 10, 2013 in Education, Marketing

Influencer programs, influencer marketing, influencer outreach… with influencers increasingly providing the gateway to consumers and decision makers, more and more marketing and communications activity is focused on the notion of influencers and influence. But what exactly is influence? And how can marketing and communications professionals identify their key influencers in

Announcing Onalytica IRM

Announcing Onalytica’s IRM Software

By on March 28, 2013 in Education, Marketing

I am excited to announce the general availability of our new product Onalytica IRM. Onalytica IRM helps deliver better ROI on all types of influencing activities including PR, Corporate Communications, Investor Relations, Analyst Relations, Software Evangelism, and blogger relations. Some of the key benefits and features of Onalytica IRM: View,