Onalytica - Which Department Owns Influencer Marketing

Which Department Owns Influencer Marketing?

Influencer marketing will play a significant role in brands’ 2017 marketing and communication strategies, with 84% of marketers saying they will launch at least one influencer campaign within the next 12 months. Influencer marketing or influencer relations are not yet mainstream roles in their own right, as they are still maturing disciplines, so there

Onalytica - How to integrate Influencer marketing into your marketing mix

How To Integrate Influencer Marketing Into Your Marketing Mix

A presentation by Tim Williams, CEO of Onalytica on how to integrate influencer marketing into your marketing mix, including the business case for influencer marketing, engagement models and how to measure success. First presented at Marketing Week Live in the brand engagement and innovation theatre, 28th April 2016, Kensington Olympia in

Onalytica - Influencer Identification, the good the bad and the ugly

Influencer Identification – The Good, the Bad and the Ugly

Influencer programs, influencer marketing, influencer outreach… with influencers increasingly providing the gateway to consumers and decision makers, more and more marketing and communications activity is focused on the notion of influencers and influence. But what exactly is influence? And how can marketing and communications professionals identify their key influencers in

Announcing Onalytica IRM

Announcing Onalytica IRM – The intelligent CRM solution for scaling your influence

By on March 28, 2013 in Education, Marketing

I am excited to announce the general availability of our new product Onalytica IRM. Onalytica IRM helps deliver better ROI on all types of influencing activities including PR, Corporate Communications, Investor Relations, Analyst Relations, Software Evangelism, and blogger relations. Some of the key benefits and features of Onalytica IRM: View,