Onalytica - Influencer Marketing - Opportunities, Challenges and Tools

Infographic: Influencer Marketing Survey

This October 2015 survey highlights findings from Onalytica’s focus groups and consultations with 100 Marketing Directors, Heads of Social Media, Communication & PR Professionals. Discussions were centred around the topic of Influencer Marketing, its use cases, opportunities, challenges and tools used.   Influencer Marketing campaigns generate impressive results, the average earned media value (EMV) from US