The Art Of Influencing At Scale

By on May 18, 2016 in Education, Marketing

Before the advent of the internet, the best way to get your corporate message out was in a press release. Now, anyone can release news, across hundreds of channels and platforms, and there is little guarantee your content will be heard or shared. What tools can an organisation use to

Onalytica - Influencer Marketing the Better Practice Guide

Influencer Marketing: The Better Practice Guide

By on May 18, 2016 in Education, Marketing

Purchasing decisions are more often influenced by expert or thought leader recommendations than traditional advertising. As a direct result of this many organizations are now placing influencers in the centre of their marketing strategy. They have realised that influencers can spread and amplify their messages and allows brands to increase

Onalytica - Influencer Marketing - Opportunities, Challenges and Tools

Infographic: Influencer Marketing Survey

By on October 15, 2015 in Education, Marketing

This October 2015 survey highlights findings from Onalytica’s focus groups and consultations with 100 Marketing Directors, Heads of Social Media, Communication & PR Professionals. Discussions were centred around the topic of Influencer Marketing, its use cases, opportunities, challenges and tools used.   Influencer Marketing campaigns generate impressive results, the average earned media value (EMV) from US