14 Influencer Marketing Pearls of Wisdom

By on October 26, 2017 in Education, Marketing

Back in August, we published a pretty awesome white paper: The Definitive Practical Guide to Influencer Relationship Management. We brought together industry experts from marketers to the influencers themselves, to create a step by step guide with best practice and frameworks to help you nail your influencer marketing strategy.  This guide

Influencer Engagement Strategy

How to Nail Your Influencer Engagement

By on September 27, 2017 in Education, Marketing

Getting influencer marketing right all lies on nailing your influencer engagement. We know where our target audience are being influenced, so now it’s time to start engaging with influencers on these channels. This comes down to fostering a PR culture of building 1-to-1 relationships with influencers, but with a marketing

Onalytica - Definitive Practical Guide to Influencer Relationship Management

White Paper: The Definitive Practical Guide to IRM

By on August 17, 2017 in Education, Marketing

We’re excited to announce that we’ve published The Definitive Practical Guide to Influencer Relationship Management. We brought together industry experts from marketers to the influencers themselves, to create a step by step guide with best practice and frameworks to help you nail your influencer marketing strategy. Contributors include: Philip Brown, Owain

How to get on Your Influencers’ Radars

By on May 10, 2017 in Education, Marketing

As an industry, we’re forever going on about why you should be doing influencer marketing- hopefully we’re well on our way to convincing you all, since 84% of marketers are planning at least one influencer marketing campaign this year. Now, this is all well and good, but we need to take the next

PPC V Influencer Marketing; Clicks V Sales

By on May 5, 2017 in Education, Marketing

Marketing as a business function seamlessly combines both creative and strategic thinking; creative because to stand out against your competitors, you must strike the right balance between achieving a sense of familiarity to your customers, while remaining differentiated; strategic because it must make sense- you cannot let creativity run free and

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