Onalytica - Definitive Practical Guide to Influencer Relationship Management

White Paper: The Definitive Practical Guide to IRM

By on August 17, 2017 in Education, Marketing

We’re excited to announce that we’ve published The Definitive Practical Guide to Influencer Relationship Management. We brought together industry experts from marketers to the influencers themselves, to create a step by step guide with best practice and frameworks to help you nail your influencer marketing strategy. Contributors include: Philip Brown, Owain

How to get on Your Influencers’ Radars

By on May 10, 2017 in Education, Marketing

As an industry, we’re forever going on about why you should be doing influencer marketing- hopefully we’re well on our way to convincing you all, since 84% of marketers are planning at least one influencer marketing campaign this year. Now, this is all well and good, but we need to take the next

PPC V Influencer Marketing; Clicks V Sales

By on May 5, 2017 in Education, Marketing

Marketing as a business function seamlessly combines both creative and strategic thinking; creative because to stand out against your competitors, you must strike the right balance between achieving a sense of familiarity to your customers, while remaining differentiated; strategic because it must make sense- you cannot let creativity run free and

Influencer Marketing Vs Influencer Relations- What’s the Difference?

By on April 6, 2017 in Education, Marketing

Influencer marketing this; influencer relations that- we’re hearing both terms being thrown around an awful lot across social media, sometimes interchangeably, sometimes with entirely different meanings. To us, there are two fundamentally very different words in each term setting them apart: marketing and relations. With both words meaning entirely different things on their

Influencer Marketing: Truth or Myth?

By on March 9, 2017 in Education, Marketing

Influencer marketing is a relatively new concept; with new concepts comes scepticism and criticism- fuel for misinformed opinions and sweeping statements. For every person that gets influencer marketing, there’s likely to be another that doesn’t. After all, if everyone knew everything about everything, then well, what a boring place the

Why Every CEO Should Have a Social Media Presence

By on March 1, 2017 in Education, Marketing

We live in a technology obsessed society where your average millennial’s reality blurs into one with their virtual online world; posting anything and everything from their latest fashion purchases, to their selfies and social life goings on. This social media trend coupled with millennials being deemed the “future” would suggest that every