Influencer Marketing Vs Influencer Relations- What’s the Difference?

By on April 6, 2017 in Education, Marketing

Influencer marketing this; influencer relations that- we’re hearing both terms being thrown around an awful lot across social media, sometimes interchangeably, sometimes with entirely different meanings. To us, there are two fundamentally very different words in each term setting them apart: marketing and relations. With both words meaning entirely different things on their

Influencer Marketing: Truth or Myth?

By on March 9, 2017 in Education, Marketing

Influencer marketing is a relatively new concept; with new concepts comes scepticism and criticism- fuel for misinformed opinions and sweeping statements. For every person that gets influencer marketing, there’s likely to be another that doesn’t. After all, if everyone knew everything about everything, then well, what a boring place the

Why Every CEO Should Have a Social Media Presence

By on March 1, 2017 in Education, Marketing

We live in a technology obsessed society where your average millennial’s reality blurs into one with their virtual online world; posting anything and everything from their latest fashion purchases, to their selfies and social life goings on. This social media trend coupled with millennials being deemed the “future” would suggest that every

10 Tips for Increasing Your Influence

By on February 16, 2017 in Education, Marketing

Most content on our own site and across the industry has a strong focus on influencer marketing from the brands’ perspective: why B2B brands should do influencer marketing or how B2B brands can implement a successful influencer campaign– to name a couple. What we have neglected to explicitly mention is that the byproduct of more

How to See Past “Fake Influence”

By on February 9, 2017 in Education

As Influencer Marketing grows in popularity with brands, the demand for identifying influencers has also grown exponentially. With top influencers earning large pay cheques either directly from brands or indirectly through advertising or conference appearance fees, the need to appear ‘influential’ in the social media world has never been greater. As

Why B2B Brands Should do Influencer Marketing

By on December 6, 2016 in Education, Marketing

Influencer marketing as a term is being used copiously, particularly within the PR industry amongst B2C firms. However, many B2B brands are potentially missing a trick by not exploring or exploiting the influencer territory.  After all, when most think of influencers, they think reality TV stars posting an Instagram picture