Global investment bank Jefferies has used Onalytica data and insight to inform their latest piece of equity research into brands whose business models leverage the “many-to-many” network of the Internet.
The research explores the growth dynamics and business models of UK comparison sites MoneySuperMarket and Rightmove, as examples of businesses which exploit the many-to-many dynamic in different ways. Our previous work with Jefferies includes research analysing the global Fashion debate and retail markets, which eventually led to a buy recommendation on ASOS based on our insights.
Using our InfluenceMonitor platform, we draw out brand insights from the online debate to see how these sites’ share of influence has developed over the quarters in comparison to their market competitors. As David Reynolds states, our method of analysing brands through the online debate is “The Onalytica Way”!
This article has more information about the importance of weighting for influence when using online analysis as both a reflection and predictor of movements in brand perception and other areas. Copies of our recent co-presentation with Samsung at the WARC Next Generation Research are also available if you would like more information about how our platform can help inform brand strategy.