Influencer Programmes are becoming increasingly popular. New measurement techniques, including large scale data analytics, have made rapid advances in the ability to identify influencers and measure the very substantial effect and ROI of such programmes.
Influencer Programmes have a long history in industries such as software, computers and electronics, but today they are being successfully deployed in all types of industries including automotive, smart phones, clothing, health and nutrition, wine, sports, music, storage technology, and travel/tourism.
In this paper we describe what we have come to regard as best practices in relation to creating, executing and evaluating Influencer Programmes. Our experience is based on involvement with more than 120 influencer programmes for global brands across a diverse range of industries.
Download it here CRAFTING YOUR INFLUENCER PROGRAMME