The chart below shows the daily sentiment score associated to Gordon Brown between 6th April and 6th May. The daily sentiment score gives immediate insight about the overall positive or negative opinions about a product or brand, or in this case, Gordon Brown. A shift in sentiment can indicate a positive or negative shift in a brand’s value or perception. We can see from the below graph that:
- Over the study period Gordon Brown was associated with negative sentiment scores.
- From 6th April to 22nd April the daily sentiment score for Gordon Brown was decreasing. (This suggests that relative incidents of negative terms, on pages mentioning Gordon Brown, were increasing).
- On the 28th April there was a massive drop in Sentiment score. This date coincides with the ‘Bigot-gate’ event.
