Last night Onalytica sponsored the drinks reception for the PdF (Personal Democracy Forum) post election review “Action Replay” at the RSA in London. We were able to showcase to a very interested audience some of the results of our analysis of the debate - analysis that we have been tracking in the run-up to the election.
The below chart shows a sample of ‘UK election’ daily buzz and influence – calculated using InfluenceMonitor between 6th April and 6th May. As the discussion was monitored on a daily basis, we can instantly see when the topic is most and least discussed. When the amount of talk rapidly changes – we can drill into the debate to learn why.
- 6th May had the greatest amount of discussion – the actual day of the election.
- There is a clear pattern of discussion throughout the days of the week – for example, the UK election was not discussed as much at the weekends.
- Weekly peaks coincide with Thursdays – the 15th, 22nd and 29th April – these were the days of the TV debates.
- The peak in discussion in the run-up to the election was Wednesday 29th April, the day of the third TV debate which gained most attention; this also coincides with “bigot-gate”.
- 6th April – the day the election was announced was also the day that saw the second most discussion, after the actual day of the election.
- It is interesting to note that at the beginning of this analysis, 6th April, when the election was announced - the share-of-influence was significantly higher than the share-of-buzz, however share-of-buzz caught up fairly rapidly and followed the share-of-influence throughout the remainder of the debate.
