Should brands be concerned about the influence of bloggers?
Together with
Market Sentinel and
Immediate Future we examine the “famous” case of blogger
Jeff Jarvis problems with
Dell.
This white paper sets out to answer questions we are often asked by customers:
• How important are online commentators to my business?
• How important are bloggers in particular?
• Can their influence be measured?
• If so how?
• Are bloggers really a unique threat to corporate reputation, as Forbes suggests, or a huge opportunity as Business Week implies?
• And if so why?
Download the White Paper here (7 MB, pdf).