Our latest report covering analysis on the talk of Mobile World Congress is now available - here is a summary of the findings:
- New software and a new tablet were key drivers of the debate on the 8th Feb:
- Myriad Group’s Alien Dalvik software came to the forefront of discussion as news spread that it would feature at MWC and launch later this year for MeeGo-based devices.
- Images of Huawei’s IDEOS S7 Slim tablet sparked excitement online.
- Closely following Myriad Group and Huawei in terms of attention was LG. Teaser videos for the companies two new 3D devices were discussed:
- A clip of the Optimus 3D handset, displaying its dual-lens camera was picked up by some influential stakeholders and spread quickly online.
- The video of the G-Slate (Optimus Pad) was not so hotly discussed as its anaglyphic system, presenting two images – one in blue and one in red – and requiring the user to sport glasses in order to obtain the 3D effect, was described as “basic”: androidcommunity.com.
- Despite fast approaching the launch of the event, debate so far in Feb has been lower than it was during the second half of Jan. That said, Monday 7th Feb marked the Monday with the most discussion since tracking began. Tuesday 8th Feb, however saw less debate than was seen last Tuesday.
As before, if you would like to receive a copy of this report, please contact me; Sophie Hill [sophie.hill@onalytica.com]. If you have a general interest in the event and analysis relating to it, or want to know how we help companies interpret and understand the discussion around industries, brands, themes and issues then please contact us on 0207 407 7642. You can also subscribe to this RSS feed where we will be posting some of the findings.
*This report was produced using data analysed from the period 27th Sep 2010 – 8th Feb 2011.
Our latest report covering analysis on the talk of Mobile World Congress is now available - here is a summary of the findings:
- Discussion of MWC hit its highest point since tracking began as momentum continued to build around the event.
- There was little movement among the top 10 brands and Samsung remained the most-discussed brand, but has gradually lost attention over the past four days much like Google.
- LG was the most prominent brand during the last four days:
- Confirmation that the G-Slate (a.k.a. the Optimus Tab for markets outside the US) would be revealed at MWC kept attention focused on the tablet.
- Elsewhere, a stock list supposedly taken from Vodafone Germany’s inventory system drove the debate for HTC as it featured the Desire 2, Flyer, Pyramid and Wildfire S. This leak also boosted comments for HTC as it revealed the Star Tab, a previously unheard-of device, which had people wondering what it could be.
- Sony Ericsson began to re-establish itself in the debate driven by the Xperia Play.
- Images purporting to be demo stands for the device ready for use in-store drove interest on the 3rd Feb.
- The first advert for the Xperia Play was aired during the Superbowl on the 6th Feb, drawing the handset back into the public eye.
As before, if you would like to receive a copy of this report, please contact me; Sophie Hill [sophie.hill@onalytica.com]. If you have a general interest in the event and analysis relating to it, or want to know how we help companies interpret and understand the discussion around industries, brands, themes and issues then please contact us on 0207 407 7642. You can also subscribe to this RSS feed where we will be posting some of the findings.
*This report was produced using data analysed from the period 27th Sep 2010 – 6th Feb 2011.
Our latest report covering analysis on the talk of Mobile World Congress is now available - this week's report focuses on 3D capability for mobile devices:
- The debate on MWC was relatively elevated on the Monday and Tuesday this week (1st and 2nd Feb), when compared to the previous week, however, debate began to decline on the Wednesday. Discussion hit its highest point during the period on Tuesday.
- Overall, Samsung remained the most-discussed brand. Online commentators were excited by the release of a teaser video for the Galaxy S2, but after studying the clip, amusement at an oversight in the retouching of the video spread quickly online.
- LG is becoming an increasingly dominant player within the debate and showed the most dramatic increase compared to last week. 3D capability was a key topic for LG with a number of innovative devices sporting the new types of display:
- The Optimus 3D, complete with glasses-free display, was the main focus of discussion as it was first confirmed to appear at MWC and later announced to become available on T-Mobile.
- Yesterday LG’s G-Slate tablet entered the spotlight alongside the Optimus 3D as another device to be available on T-Mobile.
- 3D displays have overtaken HD display by a considerable margin in the online debate on MWC. NVIDIA, LG and HTC have been some of the most prominent companies linked to the new technologies.
- The two types of 3D displays – stereoscopic and glasses-free – are competing for attention within the debate and as the newest and more practical of the two; glasses-free is gaining a lead in terms of attention.
As before, if you would like to receive a copy of this report, please contact me; Sophie Hill [sophie.hill@onalytica.com]. If you have a general interest in the event and analysis relating to it, or want to know how we help companies interpret and understand the discussion around industries, brands, themes and issues then please contact us on 0207 407 7642. You can also subscribe to this RSS feed where we will be posting some of the findings.
*This report was produced using data analysed from the period 27th Sep 2010 – 2nd Feb 2011.
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Our latest report covering analysis on the talk of Mobile World Congress is now available - this week's report focuses on handsets:
- The Global English debate on MWC experienced a slight dip in volume the w/c 24th Jan.
- Samsung gained on its lead over the other tracked brands in terms of volume and attention. Samsung’s Galaxy family (including Galaxy S range) remained a key driver of the debate.
- The announcement of four new handsets to Samsung’s Galaxy family sparked discussion.
- A leaked document outlining the appearance of the Galaxy Tab successor at this year’s MWC ignited discussion of customer expectations for the tablet.
- The number of news media sites among the top 10 Influential Stakeholders increased this week as City A.M. (www.cityam.com) and Reuters (www.reuters.com) entered the list. There were three new entrants into the top 10 Stakeholders with high relative influence scores. These included a forum and technology news media site.
- HTC experienced the most significant gains in attention week-on-week, boosted by rumours it would be teaming up with Facebook to create the first ‘Facebook Phone’.
- Glasses-free 3D displays are becoming increasingly important in the debate. The LG Optimus experienced the largest gain among the top handsets this week, driven by rumours that a 3D version of the handset will be launched at MWC.
As before, if you would like to receive a copy of this report, please contact Sophie Hill [sophie.hill@onalytica.com]. If you have a general interest in the event and analysis relating to it, or want to know how we help companies interpret and understand the discussion around industries, brands, themes and issues then please contact us on 0207 407 7642. You can also subscribe to this RSS feed where we will be posting some of the findings.
*this report was produced using data analysed from the period 27th Sep 2010 – 30th Jan 2011.
Our latest report covering analysis on the talk of Mobile World Congress is now available!
In summary, during the last week of debate the following details have come to light:
The Global English debate on MWC continued to increase week-on-week. In terms of absolute volume, the debate increased by just over 50%.
- Samsung contributed significantly to this increase. Official communication from Samsung announcing the launch of the Galaxy S successor at MWC was a key driver of discussion.
Influential Stakeholders continued to consist predominantly of technology media sites. There were four new entrants and three re-entrants into the top 10 Stakeholders with high relative influence scores. These included a blog and a community. These sites are becoming increasingly referenced in the debate on MWC.
Samsung retained its position as the most mentioned brand and moved ahead of Sony Ericsson to draw more interest among influential Stakeholders.
Tablets are of significant interest. Their presence in the debate has fluctuated from 10% to just over 50% of the debate during any particular week since tracking began.
- The iPad is, unsurprisingly, the most prominent tablet, however, its share of the debate has significantly declined over the past two months as other tablets have begun to move into the spotlight.
- In regard to tablets, online commentators are particularly interested in operating systems, processors and release dates as they race to report on these before anyone else.
As before, if you would like to receive a copy of this report, please contact Sophie Hill [sophie.hill@onalytica.com]. If you have a general interest in the event and analysis relating to it, or want to know how we help companies interpret and understand the discussion around industries, brands, themes and issues then please contact us on 0207 407 7642. You can also subscribe to this RSS feed where we will be posting some of the findings.
*this report was produced using data analysed from the period 27th Sep 2010 – 23rd Jan 2011.
We have now completed the second in this series of reports covering the debate surrounding the Mobile World Congress in Barcelona next month. Key insight uncovered in this report includes:
- The Global English debate on MWC hit its highest point the w/c 10th Jan. Samsung was a key driver behind the increase in debate.
- Handsets were prominent as Samsung’s Galaxy S2 range and rumours of a Galaxy S Mini handset drew particular attention.
- News from J.K. Shin, Head of Samsung Mobile Communications, also contributed to debate as the company’s plans for 2011 were discussed online.
- Influential Stakeholders continued to consist predominantly of technology media sites. There were seven new entrants into the top 10 Stakeholders with high relative influence scores. These included a number of - blogs and communities.
- Samsung overtook Google as the most mentioned brand, while Sony Ericsson continued to draw more interest among influential Stakeholders.
- Android has held a large portion of the debate between w/c 27th Sep 2010 and w/c 10th Jan 2011. The various versions of the operating system (OS) drew interest and were strengthened by the sheer number of handsets and tablets running on the OS.
- Despite generating a smaller share of attention than Android, MeeGo appears to have a passionate and dedicated following, MeeGo fans are eager for more information on the OS and for demos and release dates for the first handsets running on the system.
As before, if you would like to receive a copy of this report, please contact Sophie Hill [sophie.hill@onalytica.com]. If you have a general interest in the event and analysis relating to it, or want to know how we help companies interpret and understand the discussion around industries, brands, themes and issues then please contact us on 0207 407 7642. You can also subscribe to this RSS feed where we will be posting some of the findings.
*this report was produced using data analysed from the period 27th Sep 2010 – 16th Jan 2011.
The latest release of InfluenceMonitor™ is now available, incorporating a number of new features and important enhancements. Not only does this new release increase the overall speed of the application, but it also provides valuable new types of analysis, including:
Root Cause Analysis
The all new Root Cause Analysis allows users to quickly identify what has caused or is causing a shift in attention and/or sentiment. Users can immediately see when people stop talking, or talk less about their brand or product as well as understanding why.
This functionality also automatically identifies changes in the debate between two brands, and also the topics that are being discussed in relation to different brands, and whether this is in a positive or negative light. In summary – with just the click of a mouse, the user is better informed about what is causing changes in discussions relating to them and their industry.
News Clusters
This feature automatically provides the user with the key stories relating to them or their industry with the stories listed in order of significance – those that are most influential and that are most talked about. The reader only needs to read the top stories to ensure they are kept informed and spend time reading only the pertinent stories to them.
Insight Box
The new insight box is an intelligent web-log providing commentary and insight that has been generated by designated users. This new insight panel can be shown or hidden according to user preference, and also incorporates a user profile icon to indicate who has made the comment. A selected comment will also highlight the analyses it relates to on the main dashboard ensuring easy interpretation.
The first of our reports on the Mobile World Congress is now available. Amongst other interesting discoveries the following insights have been uncovered:
- The Global English debate on MWC fluctuated between the w/c 27th Sep 2010 and w/c 3rd Jan 2011 with a significant build up between Dec 2010 and Jan 2011, boosted by the HTC ‘Scribe’ tablet, leaked photos of the Sony Ericsson X10 Mini successor and rumours of the debut of the Sony Ericsson PlayStation Phone.
- Influential Stakeholders were predominantly technology media.
- Washington Street Journal was the only News media site to make it into the top 10 influential Stakeholder list.
- Google was the most mentioned brand, whereas Sony Ericsson drew more interest among influential Stakeholders.
- Despite the Apple iPhone being the most discussed handset, the PlayStation Phone was one of the key drivers of the debate and sparked more discussion among influential Stakeholders.
- Although a key driver of debate, the PlayStation Phone grabbed the majority of its attention during the middle of Nov 2010, while Microsoft Windows Phone 7 (WP7) held a lesser but more steady stream of interest during the period analysed.
If you have a particular interest in the event or want to know how we help companies to understand the discussion around industries, brands, themes and issues then please contact Sophie Hill [sophie.hill@onalytica.com] who will provide the reports as they are released. You can also subscribe to this RSS feed where we will be posting some of the findings.
*this report was produced using data analysed from the period 27th Sep 2010 – 7th Jan 2011.
For those in the industry, the Mobile World Conference is one of the most hotly anticipated events going into 2011. With much new innovation and some of the most recognised global brands operating in this space the event is likely to cause much debate and discussion.
Onalytica will be providing real-time market insight on the debate surrounding the Mobile World Conference 2011 in Barcelona in the run up to, and during the event which starts on Monday February 14th and ends on Thursday the 17th.
In particular we will be continually answering the following questions before, during and after the event:
- Who and what is grabbing the attention?
- What is driving the debate and how is it changing and developing?
- Who are influential in the discussion?
Our analysis will include the key companies, products, themes and issues discussed throughout the event.
So for all of you who have an interest in the event or in understanding how we help companies to understand the discussion around industries, brands, themes and issues then please contact Sophie Hill [sophie.hill@onalytica.com] who will provide the reports as they are released. You can also subscribe to this RSS feed where we will be posting some of the findings.