Posts tagged “Influencer Relationship Management”

How to Run a Successful Influencer Marketing Program

The influencer marketing marketplace is relatively nascent and fragmented, with many different approaches to the same challenges and opportunities. At Onalytica we have run over 200 influencer programs since 2008, so read on for a few of our tips on the steps and considerations that we see as important to running a successful influencer program.

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Engage “Connecting Influencers” for Smarter Influencer Marketing

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Brands are always evolving, adapting to shifts in the marketplace by appealing to different audience groups. This in turn requires organizations to adapt their influencer outreach strategies and look at which audiences their key influencers are connected to, in order to maximise the impact of their engagement.

Influencer Identification - The Good, the Bad and the Ugly

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Influencer programs, influencer marketing, influencer outreach… with influencers increasingly providing the gateway to consumers and decision makers, more and more marketing and communications activity is focused on the notion of influencers and influence. But what exactly is influence? And how can marketing and communications professionals identify their key influencers in order to build effective influencer engagement programs?