Infographic: Influencer Marketing Survey

By on October 15, 2015 in Influencer Marketing, Marketing

This October 2015 survey highlights findings from Onalytica’s focus groups and consultations with 100 Marketing Directors, Heads of Social Media, Communication & PR Professionals. Discussions were centred around the topic of Influencer Marketing, its use cases, opportunities, challenges and tools used.   Influencer Marketing campaigns generate impressive results, the average earned media value (EMV) from US

Cancer Care: Top 100 Influencers and Brands

Cancer Care: Top 100 Influencers and Brands

By on September 17, 2015 in Influencer Identification

There are thousands of charities and campaigns around the world focused on the prevention and extinction of the dreaded ‘C’ word. Each of these organisations has a slightly different demographic, a slightly varied funding plan, but they all have the same ultimate goal – to finally beat cancer. Due to the


Fintech: Top 100 Influencers and Brands

By on September 9, 2015 in Influencer Identification

From spending, saving and investing money, tools enabling us to manage our finances are more innovative than ever before. As accounts are increasingly being accessed on mobile devices, we find ourselves in a position where ever-evolving technology and the Internet can revolutionise our financial services. Technology is bridging the gap


Telecoms: Top 100 Influencers and Brands

By on September 3, 2015 in Influencer Identification

Communications technology and the telecoms industry have evolved dramatically over the past 10 years, due to growth in the mobile phone industry and advancement in internet communications. The industry is complex and involves many different technologies which are constantly being improved and updated (3G to 4G for example). This puts a lot of