Our latest report covering analysis on the debate of Mobile World Congress is now available - here is a summary of the findings:
- HTC’s new Facebook-integrated handsets have continued to draw interest, boosted by talk that the ChaCha will be supplied by Three and Orange in the UK.
- Nokia built on its momentum in the debate as commentators were interested in when the new Windows Phone handsets would launch. Speculation spread that Nokia was waiting for Microsoft’s next generation, ‘Mango’, Windows Phone update which is widely expected to arrive later in the year.
- Aaron Woodman, Director of Microsoft’s mobile communication business, was interviewed by Engadget where he discussed the implications of the Nokia/Microsoft partnership for other original equipment manufacturers (OEMs) which spread online; drawing attention to both companies.
- News that tablets and handsets, fitted with Nvidia’s quad-core processors could be arriving to market as soon as August this year was prominent on the 16th Feb.
- The volume of MWC debate dropped significantly on the third day of the event.
As before, if you would like to receive a copy of this report, please contact me; Sophie Hill [sophie.hill@onalytica.com]. If you have a general interest in the event and analysis relating to it, or want to know how we help companies interpret and understand the discussion around industries, brands, themes and issues then please contact us on 0207 407 7642. You can also subscribe to this RSS feed where we will be posting some of the findings.
*This report was produced using data analysed from the period 27th Sep 2010 – 16th Feb 2011.
Our latest report covering analysis on the debate of Mobile World Congress is now available - here is a summary of the findings:
- HTC drew attention away from Microsoft on the 15th Feb with its Flyer tablet and range of handsets including the Salsa and ChaCha with Facebook buttons.
- Apprehension that the price tag may price the Flyer out of the market along with criticism of the lack of palm rejection technology for the tablet’s note-taking functionality drove negative comments.
- Google followed HTC in prominence driven by mentions of Android and Eric Schmidt.
- Key for Android was Movie Studio, but there was a strong feeling that this was not a ‘killer’ tablet app and too similar to Apple’s iMovie.
- Eric Schmidt’s announcement that Google ‘certainly tried’ to encourage Nokia to adopt Android over Windows Phone was widely discussed online.
- Nokia continued to feature strongly in the debate on the back of interest in its decision to partner with Microsoft. Peter Chou was surprisingly upbeat about the move. Commentators felt he would soon change his tune once Nokia’s sales began to eat into HTC’s market share.
- The volume of MWC debate dropped by 14% on the second day of the event.
As before, if you would like to receive a copy of this report, please contact me; Sophie Hill [sophie.hill@onalytica.com]. If you have a general interest in the event and analysis relating to it, or want to know how we help companies interpret and understand the discussion around industries, brands, themes and issues then please contact us on 0207 407 7642. You can also subscribe to this RSS feed where we will be posting some of the findings.
*This report was produced using data analysed from the period 27th Sep 2010 – 15th Feb 2011.
Our latest report covering analysis on the debate of Mobile World Congress is now available - here is a summary of the findings:
- Despite sizeable announcements from Nokia over the past three days, Samsung drove the debate. Attention was focused on the Galaxy Tab 2 as its specs were officially announced and it was deemed “a serious iPad contender”. It was revealed it would be exclusively available from Vodafone in the UK.
- Nokia followed Samsung in terms of prominence and Windows Phone was a key driver of the debate for the company.
- News that Nokia would make WP7 its primary OS for future handsets spread online as commentators questioned what Nokia’s input into the development of the OS would mean for other WP7 handset providers.
- A statement from Stephen Elop that Nokia would be receiving billions from Microsoft encouraged rumours that he was sent by Microsoft as a Trojan horse to infiltrate Nokia. He was quick to defend his name during Nokia’s MWC press conferences when questions of conspiracy arose.
- Sony Ericsson ranked third among the brands for discussion over the past three days. The Xperia Play was the key driver of debate but was overshadowed by other devices on its launch day. This was surprising given the overwhelming interest in the handset in the lead up to the event and the company’s previous dominance in the discussion.
- Discussion of MWC hit its highest point since tracking began as the MWC press conference got underway; drawing unprecedented interest for a Sunday.
As before, if you would like to receive a copy of this report, please contact me; Sophie Hill [sophie.hill@onalytica.com]. If you have a general interest in the event and analysis relating to it, or want to know how we help companies interpret and understand the discussion around industries, brands, themes and issues then please contact us on 0207 407 7642. You can also subscribe to this RSS feed where we will be posting some of the findings.
*This report was produced using data analysed from the period 27th Sep 2010 – 13th Feb 2011.