The referendum on the Alternative Voting system in the UK took place last week and the ‘No’ campaign won the vote. This concurs with our finding in our white paper: Using the Internet as a Market Research Database: Revelations of the UK Elections 2010; that relative share of the online debate reflects voting behaviour. In our white paper we found that changes in daily election poll results could be estimated by measuring the changes in the relative amount of online discussion. In our analysis of the global English debate on the Alternative Vote we found that the ‘No’ Campaign generated a larger share of the online debate and this indeed reflected voters’ preference in the end.
Reading the World Wide Web
With the internet now a mainstream media, and the majority of households in the UK having broadband accounts – it is understandable that the internet has now grown to such a size that it can be overwhelming, and sometimes confusing when searching for specific information. According to Google, the number of unique URLs online has surpassed 1 trillion and continues to grow rapidly. If this content could be sorted, categorised and filtered into relevant intelligence it could be hugely valuable for organisations and governments alike.
In our new White Paper released today Using the Internet as a Market Research Database, we have taken the UK Election as a case study and used InfluenceMonitor™ to do the leg work for us in trawling the internet for relevant content enabling us to draw some very interesting and insightful conclusions.
Download our White Paper here: Using the Internet as a Market Research Database to find out more about some of these findings such as: how changes in the daily election poll results could be estimated by measuring the changes in the relative amount of online discussion.
Click on the icon below to download a copy of the complete White Paper as a PDF:
Alternatively, view a slideshow that gives an overview of the White Paper: