Last week we ran the first in our new series of seminars: New Trends in Marketing Communications. The first in the series focused on Influencer Marketing and was well attended with some interesting discussion following the presentations from industry experts at The Economist and Weber Shandwick.
We also had a film crew on hand to capture some of the event on camera - watch the clip below to see what you missed and make sure you don't miss out in the future!
The first of Onalytica’s new monthly seminars on New Trends in Marketing Communications will take place on Thursday 7th July 2011, from 3pm to 6pm at our offices in Centre Point, London.
This series of seminars will be addressing the new trends in marketing communications. The first seminar in the series will focus on: Influencer Marketing.
Influencer Marketing is a rapidly emerging discipline in Marketing Communications whereby marketing initiatives are focused more directly on key opinion formers or ‘influencers’. In other words – influence the influencers and they will influence the rest of the market for you – amplifying your message. Through Influencer Marketing - communication initiatives can be developed, executed and measured more precisely because the target group is better defined.
At this seminar you will hear from industry experts who will share their experiences of planning and executing effective Influencer Programmes. This seminar is also an excellent opportunity to network with industry colleagues.
We are very pleased to announce that there will be keynote speeches from:
- George Coleman, Executive Vice-President & Head of Client Services, Europe, Middle East and Africa for Weber Shandwick
- Gareth Lofthouse, Director, Business Research, The Economist
- Flemming Madsen, Executive Chairman and Founder of Onalytica
This is an invitation-only, free event. For more information or to RSVP, please contact Becky Hayward or Sophie Hill. Please RSVP before Tuesday June 28th.