One slide from the joint Samsung / Onalytica presentation “Using the digital debate in real-time to drive insight led strategy and execution”.
The slide shows some examples of where Samsung Europe have applied the insight and data from Onalytica’s Voice-of-the-Market solution
Examples include:
Change in customer service strategy
Event activity optimisation
Informing & monitoring of new PR, Digital and Service KPIs in real-time
Measuring and understanding the impact of marketing activities
Assisting in communication development
Contact us to get a copy of the presentation
At WARC’s recent conference, Next Generation Market Research, Oliver Harcourt from Samsung and I presented the story about how Samsung has implemented and are benefitting from Onalytica’s Voice-of-the-Market solution.
The solution is now powering real-time insight for a large number of stakeholders at all levels of the organisation.
Drop me an email here or Tweet (@flemming_ona) if you would like to receive a copy of the presentation.
Last week I gave a presentation with Samsung’s Oliver Harcourt at a market intelligence conference in Amsterdam.
The presentation is a case study of Samsung’s journey implement a more real-time and modern way of satisfying their market research and market intelligence needs.
The solution describe is based on Onalytica InfluenceMonitor and services the European HQ as well as a number of European countries.
The presentation details the initial business challenges, the proposed solution, the implementation challenges and the project’s success. Furthermore it looks at projects now being implemented to bring real-time insight and understanding to new groups within Samsung.
Drop me or my colleague Tim Williams (first.lastname at Onalytica.com) a mail if you would like to receive the presentation.
Our latest report covering analysis on the debate of Mobile World Congress is now available - here is a summary of the findings:
- Google was the most-discussed company and held a sizeable share of the debate in relation to MWC throughout the timeframe.
- Samsung was the most-discussed company among influential stakeholders. The Galaxy S II and Galaxy Tab were the main drivers of attention.
- HTC, LG, Sony Ericsson and Nokia all benefitted from increased attention among influential stakeholders.
- Apple’s products fared well within the handset and tablet debate as they generated the highest volumes of coverage. That said, they appeared in a high proportion of collateral mentions as they were referred to as benchmark products.
- Android dominated the phone operating system (OS) debate.
- Discussion of MWC began to build in Jan, coming to a peak on the first day of the event. There was a small dip in interest on the second day and by the third day influential stakeholders had lost a significant amount of interest in the event.
- Engadget (engadget.com) was the most influential stakeholder and held the number one spot throughout the period, while other stakeholders moved around in the ranking. The debate was dominated by technology media sites during the end of 2010 as technology and gadget enthusiasts drove the debate. Into Jan and Feb the debate became much more mainstream as official announcements drew wider appeal.
As before, if you would like to receive a copy of this report, please contact me; Sophie Hill [sophie.hill@onalytica.com]. If you have a general interest in the event and analysis relating to it, or want to know how we help companies interpret and understand the discussion around industries, brands, themes and issues then please contact us on 0207 407 7642. You can also subscribe to this RSS feed where we will be posting some of the findings.
*This report was produced using data analysed from the period 1st Oct 2010 – 28th Feb 2011.
Our latest report covering analysis on the debate of Mobile World Congress is now available - here is a summary of the findings:
- HTC’s new Facebook-integrated handsets have continued to draw interest, boosted by talk that the ChaCha will be supplied by Three and Orange in the UK.
- Nokia built on its momentum in the debate as commentators were interested in when the new Windows Phone handsets would launch. Speculation spread that Nokia was waiting for Microsoft’s next generation, ‘Mango’, Windows Phone update which is widely expected to arrive later in the year.
- Aaron Woodman, Director of Microsoft’s mobile communication business, was interviewed by Engadget where he discussed the implications of the Nokia/Microsoft partnership for other original equipment manufacturers (OEMs) which spread online; drawing attention to both companies.
- News that tablets and handsets, fitted with Nvidia’s quad-core processors could be arriving to market as soon as August this year was prominent on the 16th Feb.
- The volume of MWC debate dropped significantly on the third day of the event.
As before, if you would like to receive a copy of this report, please contact me; Sophie Hill [sophie.hill@onalytica.com]. If you have a general interest in the event and analysis relating to it, or want to know how we help companies interpret and understand the discussion around industries, brands, themes and issues then please contact us on 0207 407 7642. You can also subscribe to this RSS feed where we will be posting some of the findings.
*This report was produced using data analysed from the period 27th Sep 2010 – 16th Feb 2011.
Our latest report covering analysis on the debate of Mobile World Congress is now available - here is a summary of the findings:
- Despite sizeable announcements from Nokia over the past three days, Samsung drove the debate. Attention was focused on the Galaxy Tab 2 as its specs were officially announced and it was deemed “a serious iPad contender”. It was revealed it would be exclusively available from Vodafone in the UK.
- Nokia followed Samsung in terms of prominence and Windows Phone was a key driver of the debate for the company.
- News that Nokia would make WP7 its primary OS for future handsets spread online as commentators questioned what Nokia’s input into the development of the OS would mean for other WP7 handset providers.
- A statement from Stephen Elop that Nokia would be receiving billions from Microsoft encouraged rumours that he was sent by Microsoft as a Trojan horse to infiltrate Nokia. He was quick to defend his name during Nokia’s MWC press conferences when questions of conspiracy arose.
- Sony Ericsson ranked third among the brands for discussion over the past three days. The Xperia Play was the key driver of debate but was overshadowed by other devices on its launch day. This was surprising given the overwhelming interest in the handset in the lead up to the event and the company’s previous dominance in the discussion.
- Discussion of MWC hit its highest point since tracking began as the MWC press conference got underway; drawing unprecedented interest for a Sunday.
As before, if you would like to receive a copy of this report, please contact me; Sophie Hill [sophie.hill@onalytica.com]. If you have a general interest in the event and analysis relating to it, or want to know how we help companies interpret and understand the discussion around industries, brands, themes and issues then please contact us on 0207 407 7642. You can also subscribe to this RSS feed where we will be posting some of the findings.
*This report was produced using data analysed from the period 27th Sep 2010 – 13th Feb 2011.