Onalytica - 5 Predictions for Influencer Marketing 2016

5 Predictions for Influencer Marketing in 2016

By on January 6, 2016 in Influencer Marketing

Influencer marketing now makes up a significant part of marketing budgets and according to a report by Tomson, 59% of marketers have plans to increase their influencer marketing budget in 2016. 84% of marketing professionals worldwide have plans to start influencer marketing in 2016, and those who are already doing it have plans to


Using Vivify Scrum at Onalytica

By on December 21, 2015 in Engineering

Here at Onalytica, we’ve been on something of a journey with our development management tools. We develop to the principles of agile development — specifically Scrum. We use to find engaging with our tools something of a challenge, so much so that we tried more than one before we stumbled

Onalytica - Fintech 2015 Top 100 Influencers and Brands

Fintech 2015: Top 100 Influencers and Brands

By on December 2, 2015 in Influencer Identification

Traditional banking is being challenged as Fintech entrepreneurs and start-ups take matters into their own hands. This emerging market has seen a burst of activity over the last 5 years, global investment in Fintech tripled to $12.21B in 2014. We analysed the Fintech discussion in a previous blog  and we wanted to continue with these