Our latest report covering analysis on the debate of Mobile World Congress is now available - here is a summary of the findings:
- Google was the most prominent brand on the final day of MWC. Praise for Android, along with the sheer number of devices running on the OS unveiled at the show fuelled the debate. Drawing added attention, however, was Sanjay Jha’s announcement that the Motorola Xoom would launch with Google Music; reigniting discussion of Google’s iTunes rival.
- HTC continued to feature in the debate, boosted by winning the award for Device Manufacturer of the Year.
- Apple, which has largely appeared in collateral mentions in the discussion so far, came into the spotlight on the 17th Feb after winning the Best Mobile Device award for its iPhone 4.
- Discussion of RIM increased, driven by interest in new apps developed by The Astonishing Tribe (TAT) for the BlackBerry PlayBook. News that future BlackBerry handsets would come equipped with near field communication (NFC) technology continued to feature in RIM’s discussion.
- The volume of MWC debate remained on a downward trend into the fourth, and final, day of the event.
As before, if you would like to receive a copy of this report, please contact me; Sophie Hill [sophie.hill@onalytica.com]. If you have a general interest in the event and analysis relating to it, or want to know how we help companies interpret and understand the discussion around industries, brands, themes and issues then please contact us on 0207 407 7642. You can also subscribe to this RSS feed where we will be posting some of the findings.
*This report was produced using data analysed from the period 27th Sep 2010 – 17th Feb 2011.
Our latest report covering analysis on the debate of Mobile World Congress is now available - here is a summary of the findings:
- Microsoft took the spotlight on 14th Feb as Steve Ballmer’s opening keynote had commentators talking about the new features and functionalities of WP7, with a focus on multitasking, Twitter integration and IE9.
- 3D technology returned to the fore, driven by LG’s Optimus Pad and Optimus 3D. The tablet elicited some negative feedback as consumers were unimpressed with the tablet’s anaglyph display and need for stereoscopic glasses.
- The Xperia Play remained prominent for Sony Ericsson as the handset was reviewed online. It’s main shortcoming came in the form of news that it would not be compatible with the PlayStation Store. This drove consumers to question why they would have to re-purchase their games in order to play them on the handset.
- MeeGo garnered attention following Intel’s demo of the new user interface for tablets and Fujitsu’s launch of its MeeGo-based netbook. Not all the attention was positive, however, as some commentators remarked they were left unsurprised that Nokia had moved over to WP7.
- Elsewhere, discussion of RIM and BlackBerry was boosted by interest in the BlackBerry Travel app and news that there would be two new PlayBook models launched later in the year. Commentators were particularly interested in rumours that the new models would have Android app integration.
- The first day of MWC marked the highest volume of discussion since tracking began.
As before, if you would like to receive a copy of this report, please contact me; Sophie Hill [sophie.hill@onalytica.com]. If you have a general interest in the event and analysis relating to it, or want to know how we help companies interpret and understand the discussion around industries, brands, themes and issues then please contact us on 0207 407 7642. You can also subscribe to this RSS feed where we will be posting some of the findings.
*This report was produced using data analysed from the period 27th Sep 2010 – 14th Feb 2011.