Last week I gave a presentation with Samsung’s Oliver Harcourt at a market intelligence conference in Amsterdam.
The presentation is a case study of Samsung’s journey implement a more real-time and modern way of satisfying their market research and market intelligence needs.
The solution describe is based on Onalytica InfluenceMonitor and services the European HQ as well as a number of European countries.
The presentation details the initial business challenges, the proposed solution, the implementation challenges and the project’s success. Furthermore it looks at projects now being implemented to bring real-time insight and understanding to new groups within Samsung.
Drop me or my colleague Tim Williams (first.lastname at Onalytica.com) a mail if you would like to receive the presentation.