Our latest report covering analysis on the debate of Mobile World Congress is now available - here is a summary of the findings:
- HTC’s new Facebook-integrated handsets have continued to draw interest, boosted by talk that the ChaCha will be supplied by Three and Orange in the UK.
- Nokia built on its momentum in the debate as commentators were interested in when the new Windows Phone handsets would launch. Speculation spread that Nokia was waiting for Microsoft’s next generation, ‘Mango’, Windows Phone update which is widely expected to arrive later in the year.
- Aaron Woodman, Director of Microsoft’s mobile communication business, was interviewed by Engadget where he discussed the implications of the Nokia/Microsoft partnership for other original equipment manufacturers (OEMs) which spread online; drawing attention to both companies.
- News that tablets and handsets, fitted with Nvidia’s quad-core processors could be arriving to market as soon as August this year was prominent on the 16th Feb.
- The volume of MWC debate dropped significantly on the third day of the event.
As before, if you would like to receive a copy of this report, please contact me; Sophie Hill [sophie.hill@onalytica.com]. If you have a general interest in the event and analysis relating to it, or want to know how we help companies interpret and understand the discussion around industries, brands, themes and issues then please contact us on 0207 407 7642. You can also subscribe to this RSS feed where we will be posting some of the findings.
*This report was produced using data analysed from the period 27th Sep 2010 – 16th Feb 2011.
