Our latest report covering analysis on the debate of Mobile World Congress is now available - here is a summary of the findings:
- Microsoft took the spotlight on 14th Feb as Steve Ballmer’s opening keynote had commentators talking about the new features and functionalities of WP7, with a focus on multitasking, Twitter integration and IE9.
- 3D technology returned to the fore, driven by LG’s Optimus Pad and Optimus 3D. The tablet elicited some negative feedback as consumers were unimpressed with the tablet’s anaglyph display and need for stereoscopic glasses.
- The Xperia Play remained prominent for Sony Ericsson as the handset was reviewed online. It’s main shortcoming came in the form of news that it would not be compatible with the PlayStation Store. This drove consumers to question why they would have to re-purchase their games in order to play them on the handset.
- MeeGo garnered attention following Intel’s demo of the new user interface for tablets and Fujitsu’s launch of its MeeGo-based netbook. Not all the attention was positive, however, as some commentators remarked they were left unsurprised that Nokia had moved over to WP7.
- Elsewhere, discussion of RIM and BlackBerry was boosted by interest in the BlackBerry Travel app and news that there would be two new PlayBook models launched later in the year. Commentators were particularly interested in rumours that the new models would have Android app integration.
- The first day of MWC marked the highest volume of discussion since tracking began.
As before, if you would like to receive a copy of this report, please contact me; Sophie Hill [sophie.hill@onalytica.com]. If you have a general interest in the event and analysis relating to it, or want to know how we help companies interpret and understand the discussion around industries, brands, themes and issues then please contact us on 0207 407 7642. You can also subscribe to this RSS feed where we will be posting some of the findings.
*This report was produced using data analysed from the period 27th Sep 2010 – 14th Feb 2011.
Our latest report covering analysis on the talk of Mobile World Congress is now available - here is a summary of the findings:
- Rumours that HTC would feature a Facebook phone at MWC resurfaced, this time there was more clarification on the handset: it will not be Facebook branded, but will have a “dedicated button that acts as a shortcut to the social network”, much like the Cloud Touch and Cloud Q from INQ which will also be launched at MWC.
- Opera came into focus for the first time since tracking began, boosted by the launch of a version of Opera Mini for iOS planned for MWC. The mobile browser will be compatible with the iPhone, iPod Touch and iPad. Other versions for Android, Symbian, J2ME and BlackBerry will also be launched at the event.
- Ittiam drew attention following reports that the company would display its “embedded HD Conferencing and Bridging System” at MWC. The HD multi-way conferencing system will allow up to 8-way conferencing via Android on OMAP 4 platforms from Texas Instruments.
- News that there would be a MeeGo demonstration at MWC drew interest for the OS as Renesas Mobile and Nomovok announced the showcasing of the first MeeGo implementation at MWC.
- Bluetooth Low Energy Applications were prominent on the 10th Feb driven by news that a concept model smartphone comprising software from CSR in a smartphone from NEC Casio Mobile Communications would feature at MWC.
- Talk of Near Field Communication (NFC) technology, particularly for payments, came to a head on the 10th Feb amid expectations a number of companies would focus on the technology at MWC.
As before, if you would like to receive a copy of this report, please contact me; Sophie Hill [sophie.hill@onalytica.com]. If you have a general interest in the event and analysis relating to it, or want to know how we help companies interpret and understand the discussion around industries, brands, themes and issues then please contact us on 0207 407 7642. You can also subscribe to this RSS feed where we will be posting some of the findings.
*This report was produced using data analysed from the period 27th Sep 2010 – 10th Feb 2011.
Our latest report covering analysis on the talk of Mobile World Congress is now available - here is a summary of the findings:
- HP’s webOS event held on the 9th Feb drove discussion that day as the company’s three new products drew interest:
- The announcement of the new Pre 3 drew attention away from the Pre 2, which was due to begin shipping the following day.
- The TouchPad was described as “clearly the star of the show” and some prophesised it would be a “genuine competitor to the iPad”.
- Voice over LTE (VoLTE) came to the fore following a demonstration carried out by Verizon:
- A successful call on a commercial network using VoLTE technology sparked discussion, but news spread that Verizon would be “enhancing” the service, which was supposed to be launched this year but has now been postponed until 2012.
- Nokia was another key driver of debate:
- Stephen Elop’s internal memo describing the company as “standing on a burning platform” gained traction as commentators began to speculate about what his comments could mean for the company and what will be announced at Nokia’s Strategy and Financial Briefing on Friday.
- Reports that Nokia would cancel the launch of the MeeGo-Based N9 handset generated debate and rumours began to spread that this wouldn’t be the end of MeeGo for Nokia as the company may still launch an N9-01 tablet running on the OS.
As before, if you would like to receive a copy of this report, please contact me; Sophie Hill [sophie.hill@onalytica.com]. If you have a general interest in the event and analysis relating to it, or want to know how we help companies interpret and understand the discussion around industries, brands, themes and issues then please contact us on 0207 407 7642. You can also subscribe to this RSS feed where we will be posting some of the findings.
*This report was produced using data analysed from the period 27th Sep 2010 – 9th Feb 2011.
Our latest report covering analysis on the talk of Mobile World Congress is now available - here is a summary of the findings:
- New software and a new tablet were key drivers of the debate on the 8th Feb:
- Myriad Group’s Alien Dalvik software came to the forefront of discussion as news spread that it would feature at MWC and launch later this year for MeeGo-based devices.
- Images of Huawei’s IDEOS S7 Slim tablet sparked excitement online.
- Closely following Myriad Group and Huawei in terms of attention was LG. Teaser videos for the companies two new 3D devices were discussed:
- A clip of the Optimus 3D handset, displaying its dual-lens camera was picked up by some influential stakeholders and spread quickly online.
- The video of the G-Slate (Optimus Pad) was not so hotly discussed as its anaglyphic system, presenting two images – one in blue and one in red – and requiring the user to sport glasses in order to obtain the 3D effect, was described as “basic”: androidcommunity.com.
- Despite fast approaching the launch of the event, debate so far in Feb has been lower than it was during the second half of Jan. That said, Monday 7th Feb marked the Monday with the most discussion since tracking began. Tuesday 8th Feb, however saw less debate than was seen last Tuesday.
As before, if you would like to receive a copy of this report, please contact me; Sophie Hill [sophie.hill@onalytica.com]. If you have a general interest in the event and analysis relating to it, or want to know how we help companies interpret and understand the discussion around industries, brands, themes and issues then please contact us on 0207 407 7642. You can also subscribe to this RSS feed where we will be posting some of the findings.
*This report was produced using data analysed from the period 27th Sep 2010 – 8th Feb 2011.