Posts tagged “Influence”

Influencer Identification - The Good, the Bad and the Ugly

Influence Defined 800px 02

Influencer programs, influencer marketing, influencer outreach… with influencers increasingly providing the gateway to consumers and decision makers, more and more marketing and communications activity is focused on the notion of influencers and influence. But what exactly is influence? And how can marketing and communications professionals identify their key influencers in order to build effective influencer engagement programs?