Posts tagged “Events”

Presenting at BIG Conference 2012

Together with Maxine Cook, Microsoft, I am presenting a paper at the BIG Conference 2012, 25-27 April 2012.

The paper is titled “Adding online listening and analytics to the research mix” and provides a distillation of the experiences and...

Influencer Marketing

Last week we ran the first in our new series of seminars: New Trends in Marketing Communications. The first in the series focused on Influencer Marketing and was well attended with some interesting discussion following the presentations from...

Onalytica New Trends in Marketing Communications: First Seminar - Influencer Marketing

The first of Onalytica’s new monthly seminars on New Trends in Marketing Communications will take place on Thursday 7th July 2011, from 3pm to 6pm at our offices in Centre Point, London.

This series of seminars will be addressing the new trends...

Who is Influential in the Debate on the Royal Wedding This Week?

At the end of March we began analysing the key influencers in the debate on the Royal Wedding. Now we are going to look at how those stakeholders have changed as we approach the big event.

Influence is dynamic, in that a stakeholder can become...

Mobile World Congress - Summary of Findings

Our latest report covering analysis on the debate of Mobile World Congress is now available - here is a summary of the findings:

  • Google was the most-discussed company and held a sizeable share of the debate in relation to MWC throughout the...

Onalytica and TFM&A 2011

We will be exhibiting at Technology for Marketing and Advertising next week at London's Earls Court - the UK's only truly integrated marketing, and advertising, event, with an attendance of over 10,000. The event is taking place on Tuesday 1st...

Mobile World Congress - Google to Tune Out iTunes with Google Music?

Our latest report covering analysis on the debate of Mobile World Congress is now available - here is a summary of the findings:

  • Google was the most prominent brand on the final day of MWC. Praise for Android, along with the sheer number...