Our latest report covering analysis on the debate of Mobile World Congress is now available - here is a summary of the findings:
- HTC drew attention away from Microsoft on the 15th Feb with its Flyer tablet and range of handsets including the Salsa and ChaCha with Facebook buttons.
- Apprehension that the price tag may price the Flyer out of the market along with criticism of the lack of palm rejection technology for the tablet’s note-taking functionality drove negative comments.
- Google followed HTC in prominence driven by mentions of Android and Eric Schmidt.
- Key for Android was Movie Studio, but there was a strong feeling that this was not a ‘killer’ tablet app and too similar to Apple’s iMovie.
- Eric Schmidt’s announcement that Google ‘certainly tried’ to encourage Nokia to adopt Android over Windows Phone was widely discussed online.
- Nokia continued to feature strongly in the debate on the back of interest in its decision to partner with Microsoft. Peter Chou was surprisingly upbeat about the move. Commentators felt he would soon change his tune once Nokia’s sales began to eat into HTC’s market share.
- The volume of MWC debate dropped by 14% on the second day of the event.
As before, if you would like to receive a copy of this report, please contact me; Sophie Hill [email@example.com]. If you have a general interest in the event and analysis relating to it, or want to know how we help companies interpret and understand the discussion around industries, brands, themes and issues then please contact us on 0207 407 7642. You can also subscribe to this RSS feed where we will be posting some of the findings.
*This report was produced using data analysed from the period 27th Sep 2010 – 15th Feb 2011.